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Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 Their previous attempts at displayadvertising were inconsistent.
The Approach The campaign was made up of ongoing paid and organic search activity to support a display campaign. There were also video assets that ran alongside display and paid search campaigns. From displayadvertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success.
On connected TV channels, Teads says it will enable creative optimisation and interactive features, as well as frequency capping and retargeting which will work across all channels. Advertising revenues as a whole were strong in Q2, as displayadvertising revenues grew 28.6 percent year-on-year in Q2.
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