Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World. Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World.

Display Advertising 79

Display Advertising MarTech Advertising Demand Side Platform 79

Marketing Tech News

JULY 16, 2024

Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns.

Display Advertising 52

Display Advertising Advertising Media Marketing 52

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

ROI 123

ROI MarTech Marketing Agency 123

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Smarty Ads

NOVEMBER 23, 2022

Digital marketing has advanced at a breakneck pace. One of the latest evolutions in digital marketing is the rapid propagation of display advertorials. However,

Display Advertising 52

Display Advertising Advertising Marketing 52

Basis

DECEMBER 16, 2022

Two of the most commonly used channels are programmatic display advertising and paid search advertising. Advertisers often focus their efforts and budgets here, as both channels are well established, with a history of proven results. Paid Search vs. Display Advertising. Impressions hold high value.

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

Digiday

SEPTEMBER 2, 2024

The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media , social media , ad-supported streaming and display advertising. This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series.

Advertising 97

Advertising Display Advertising Marketing Retail 97

Ad Beat

JANUARY 26, 2024

To answer those questions, we analyzed exclusive Adbeat data to identify the 10 biggest display advertisers in the US in 2023, representing a combined $4.6 Apple: Total spend $775m Apple retained its position as America’s top-spending display advertiser in 2023, dropping an estimated $9.1 Here’s what we found: 1.

Display Advertising 52

Display Advertising Advertising Impressions Video Ads 52

Martech

SEPTEMBER 30, 2024

Narrow market definition Google’s stance : Google claims the DOJ’s market definition is too narrow, focusing on “open web display advertising” rather than a broader range of ad formats and markets. Dig deeper: Google adtech antitrust trial: Everything you need to know 2.

Ad Tech 71

Ad Tech Display Advertising eCommerce Ad Space 71

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. In the last 10 years we have seen a huge change in marketing as digital took over from TV as the dominant form.

Media 52

Media Marketing Retail SEO 52

Martech Series

SEPTEMBER 2, 2022

Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). And how is it different from the conventional or digital marketing we have known for decades? In simple words, Marketing-as-a-service is the delivery of end-to-end marketing by a third party. What is it?

Marketing 101

Marketing SEO Finance Display Advertising 101

Digiday

MARCH 3, 2024

Some marketers have started testing alternatives , taking matters into their own hands as opposed to waiting for the other shoe to drop. But for the most part, marketers seem unfazed given the writing has been on the wall for years. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 98

Cookies Marketing Banner Display Advertising 98

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Finance 109

Finance Marketing Display Advertising Search Advertising 109

Martech

JANUARY 10, 2024

“More than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they’re losing out on pipeline and revenue,” said Tony Uphoff, president of Pipeline360, in a release. .

Media 113

Media Display Advertising MarTech Marketing 113

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? Learn how to select the best mobile ad format to monetize your mobile marketing campaign. Expandable ads are a high-impact marketing strategy that helps to overcome banner blindness. Most Popular Display Banner Ad Sizes.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Digiday

JULY 16, 2024

This is the third installment in Digiday+ Research’s 2024 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media , display advertising and social media.

Display Advertising 97

Display Advertising Retail Media Marketing 97

AdPushup

JANUARY 16, 2025

Our blog will cover all aspects of native ads vs display ads. For many years, display advertising has ruled the ad market. But then, native advertising came and changed everything. Due to its high efficiency, advertisers now opt for [.]

Native Advertising 98

Native Advertising Display Advertising Advertising Marketing 98

Ad Monsters

SEPTEMBER 17, 2024

As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising. This is what happened to display.

Display Advertising 116

Display Advertising Clickbait Ad Tech Non-Profit 116

Digiday

AUGUST 5, 2024

The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media and display advertising. That is the same percentage of respondents who said their company used social media for marketing last year.

Media 96

Media Display Advertising Retail Marketing 96

Ad Tech Daily

MARCH 6, 2023

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc.

Retargeting 109

Retargeting Display Advertising Ad Tech Advertising 109

Martech Series

OCTOBER 28, 2022

DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President and Principal Analyst Laura Ramos will be the guest speaker in a live webinar on November 17th designed to help B2B marketers generate higher volumes of qualified leads and improve KPIs.

Marketing 94

Marketing Display Advertising MarTech Conversion 94

Martech Series

NOVEMBER 30, 2022

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising. ” Marketing Technology News: Sendbird Awarded 2022 Regional and Global AWS Partner Award. ” Reinvesting in technology and talent.

Marketing 84

Marketing Display Advertising SEO Manufacturing 84

Digiday

AUGUST 11, 2024

The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. Read the first half of our social media report here. Read the first half of our social media report here.

Marketing 65

Marketing Display Advertising Retail Media 65

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. of the marketing budget, down from about 25.4% “Reduced budgets are only a problem if marketing leaders are working with the same tools as before — that’s not the case now that CMOs have AI,” said McIntyre.

MarTech 117

MarTech Display Advertising Social Advertising Media 117

VideoWeek

OCTOBER 29, 2024

This is the fourth year in a row that digital video has recorded double digit growth in H1, which IAB UK says indicates that advertisers are prioritising the brand building opportunities and impact offered by video. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52

Buyer Advertising

MARCH 20, 2025

Diversity matters in all aspects of life including recruitment marketing. After analyzing the buying habits of their top recruitment marketing agencies, this job board revealed that Buyer Advertising was number one in consistently purchasing the most diverse collection of products offered by this board on behalf of our clients.

Display Advertising 59

Display Advertising SEO Agency Impressions 59

Martech Series

JUNE 22, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.”

Retargeting 88

Retargeting Account-Based Advertising Marketing Display Advertising 88

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics? Cross-channel data.

Machine Learning 111

Machine Learning Marketing Demand Side Platform Display Advertising 111

Digiday

APRIL 16, 2024

As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending changes. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Display Advertising 94

Display Advertising Retail Media Marketing 94

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing 93

Marketing eCommerce Pop-Up Communications 93

The Ad Tech Blog

JUNE 25, 2024

This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists. Geofencing is widely used in marketing to deliver location-based ads and promotions to potential customers. How Does Geofencing Work?

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Digiday

SEPTEMBER 8, 2024

While much of the case is focused on Google’s actions in the digital advertising market, some pre-trial evidence from Google and the DOJ already highlighted various aspects of the giant’s AI efforts. However, the definition of these markets is a key factor in the case being made by the DOJ and the states.

Display Advertising 98

Display Advertising Ad Tech Media Advertising 98

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Digiday

SEPTEMBER 22, 2024

Department of Justice has rested its antitrust case against Google’s display advertising business, alleging that it monopolized key digital advertising technologies through a series of anticompetitive practices. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Display Advertising 88

Display Advertising Ad Tech Media Advertising 88

Digiday

JULY 29, 2022

How CTV tactics differ from display advertising strategies. CTV advertisers face a different set of challenges than those in display channels, which is why many brands are looking for inventive ways to connect with TV audiences. Those cycles are not the same for television as they are for display.”

Marketing 69

Marketing Display Advertising Audience Video Ads 69

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Advertising helps establish a company’s reputation as an industry leader. Meta advertising powers innovation and helps brands increase reach. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52