Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

ROI 124

ROI MarTech Marketing Agency 124

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. CTV growth Cementing its place as a critical advertising channel in a post-linear TV world.

Media 52

Media Marketing Retail SEO 52

Martech

JANUARY 10, 2024

Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. In a new survey of some 400 B2B marketers in North America and the U.K., Demand gen capabilities. Get MarTech!

Media 114

Media Display Advertising MarTech Marketing 114

Marketing Tech News

JULY 16, 2024

Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns.

Display Advertising 52

Display Advertising Advertising Media Marketing 52

Digiday

AUGUST 5, 2024

This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media and display advertising. This is a member-exclusive article from Digiday.

Media 97

Media Display Advertising Retail Marketing 97

Digiday

SEPTEMBER 2, 2024

The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media , social media , ad-supported streaming and display advertising. This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series.

Advertising 97

Advertising Display Advertising Marketing Retail 97

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 120

Marketing Conversion Rate Brand Awareness Display Advertising 120

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Media 106

Media Display Advertising MarTech Marketing 106

Basis

DECEMBER 16, 2022

In the world of digital media, there are many different channels and tactics available to advertisers today. Two of the most commonly used channels are programmatic display advertising and paid search advertising. Paid Search vs. Display Advertising. Paid search is estimated to make up 29.5%

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Martech

SEPTEMBER 30, 2024

Narrow market definition Google’s stance : Google claims the DOJ’s market definition is too narrow, focusing on “open web display advertising” rather than a broader range of ad formats and markets. Dig deeper: Google adtech antitrust trial: Everything you need to know 2.

Ad Tech 72

Ad Tech Display Advertising eCommerce Ad Space 72

Ad Monsters

JANUARY 29, 2025

Still, at IAB ALMs “Spotlight on News” panel, media leaders laid out the real barriersbrand safety fears, an outdated approach to metrics, and a lack of swagger. With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources? Their message?

Advertising 87

Advertising Audience Media Display Advertising 87

Digiday

MARCH 3, 2024

Some marketers have started testing alternatives , taking matters into their own hands as opposed to waiting for the other shoe to drop. But for the most part, marketers seem unfazed given the writing has been on the wall for years. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 98

Cookies Marketing Banner Display Advertising 98

Martech Series

SEPTEMBER 2, 2022

Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). And how is it different from the conventional or digital marketing we have known for decades? In simple words, Marketing-as-a-service is the delivery of end-to-end marketing by a third party. What is it?

Marketing 101

Marketing SEO Finance Display Advertising 101

Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. This transformation drives publishers to reimagine how they approach content packaging and monetization strategies.

Media 99

Media Conversion Rate Affiliates Retail 99

Digiday

JULY 16, 2024

This is the third installment in Digiday+ Research’s 2024 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media , display advertising and social media.

Display Advertising 97

Display Advertising Retail Media Marketing 97

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. of the marketing budget, down from about 25.4% Spending also fell for staff and agencies, while paid media grew. Meanwhile, CMOs are clearly prioritizing media spend as they seek to drive revenue growth.”

MarTech 118

MarTech Display Advertising Social Advertising Media 118

VideoWeek

OCTOBER 29, 2024

This is the fourth year in a row that digital video has recorded double digit growth in H1, which IAB UK says indicates that advertisers are prioritising the brand building opportunities and impact offered by video. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52

Buyer Advertising

MARCH 20, 2025

Diversity matters in all aspects of life including recruitment marketing. After analyzing the buying habits of their top recruitment marketing agencies, this job board revealed that Buyer Advertising was number one in consistently purchasing the most diverse collection of products offered by this board on behalf of our clients.

Display Advertising 59

Display Advertising SEO Agency Impressions 59

Digiday

APRIL 16, 2024

As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending changes. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Display Advertising 95

Display Advertising Retail Media Marketing 95

Digiday

AUGUST 11, 2024

This is the second half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. Read the first half of our social media report here.

Marketing 65

Marketing Display Advertising Retail Media 65

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Digiday

SEPTEMBER 8, 2024

While much of the case is focused on Google’s actions in the digital advertising market, some pre-trial evidence from Google and the DOJ already highlighted various aspects of the giant’s AI efforts. However, the definition of these markets is a key factor in the case being made by the DOJ and the states.

Display Advertising 98

Display Advertising Ad Tech Media Advertising 98

MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns?

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Advertising helps establish a company’s reputation as an industry leader. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

SEPTEMBER 19, 2024

This methodology of planning and automating ad buying is effective for advertisers and brands irrespective of size since it does away with the “hit or miss” results of traditional display advertising campaigns. Algorithms also help advertisers better understand the best way to spend their ad money.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

SEPTEMBER 22, 2024

Department of Justice has rested its antitrust case against Google’s display advertising business, alleging that it monopolized key digital advertising technologies through a series of anticompetitive practices. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Display Advertising 89

Display Advertising Ad Tech Media Advertising 89

Martech Series

AUGUST 4, 2022

The presence of a US presidential election year (2024) is also expected to boost election advertising spending. However, revenue growth will slow down over the forecast period as the streaming market matures and competition from management consultancies and tech firms siphon away advertising revenue. media representatives.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

Martech Series

JUNE 22, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.”

Retargeting 88

Retargeting Account-Based Advertising Marketing Display Advertising 88

Martech Series

AUGUST 3, 2022

Consumers have low levels of trust for social media advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals. According to Cheetah Digital’s new Digital Consumer Trends Index, 67% of consumers do not trust the advertising they see on social media platforms.

Media 75

Media Display Advertising MarTech Advertising 75

The Ad Tech Blog

JUNE 25, 2024

This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists. Geofencing is widely used in marketing to deliver location-based ads and promotions to potential customers. How Does Geofencing Work?

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Advertising helps establish a company’s reputation as an industry leader. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digiday

NOVEMBER 2, 2023

Google’s advertising empire (both in search and online display advertising) is under fire on several fronts, and in this week’s proceedings, the narrative took a new hue as the search giant’s defense spoke up in court. Continue reading this article on digiday.com.

Display Advertising 93

Display Advertising Media Marketing Advertising 93

Ad Tech Daily

MARCH 6, 2023

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc.

Retargeting 109

Retargeting Display Advertising Ad Tech Advertising 109

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. billion dollars from search advertising. Let’s begin!

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. To us, that was kind of a waste of media dollars.”.

Display Advertising 114

Display Advertising MarTech Impressions Marketing 114