Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

MNTN

FEBRUARY 17, 2023

And with that rise in viewership, advertisers have similarly been growing their investment in the channel. US advertisers are expected to spend $26.92 billion on CTV ads this year, which will bring Connected TV to 10.2% of total video ad spend. million price tag.

Display Advertising 98

Display Advertising Video Ads Audience Advertising 98

Ad Beat

JULY 3, 2024

So we decided to use Adbeat data to deep-dive into their advertising strategies and find out how they spend their money. Let’s get into it… Shopify Ad spend and networks Over the last six months, Shopify spent an estimated $3.8 One more key point: pretty much all Shopify’s video ads carry the same “free trial” CTA.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Ad Beat

JULY 11, 2024

To answer all those questions (and more), we used Adbeat data to dive into the display ad strategies of three major property-booking platforms: Airbnb Booking.com VRBO Here’s what we found… Airbnb Ad spend and networks Our estimated data shows that Airbnb shelled out approximately $7.3

Video Ads 95

Video Ads Display Advertising Audience Pop-Up 95

Ad Beat

APRIL 10, 2024

All of those brands spend big money on advertising in a bid to increase their market share. These ads are presumably targeting a more affluent audience than its native ads, because there’s barely any mention of filing for free. million — perhaps because it’s trying to close the gap on the market leader.

Video Ads 82

Video Ads Finance Display Advertising Audience 82

Martech Series

NOVEMBER 29, 2022

This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives. Marketing Technology News: How WebOps Matters to Marketing Success.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

VideoWeek

MAY 23, 2023

Europe’s digital advertising market grew by 9.8 percent last year, according to data released today by IAB Europe, reaching an overall market value of €86 billion. And strong growth in digital video, and social video in particular, helped drive this growth. There was significant variation between markets.

Marketing 52

Marketing Video Ads Display Advertising Advertising 52

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Book My Free Marketing Consultation. What Makes Amazon Ads Different.

CPC 90

CPC Video Ads Shipping Retargeting 90

Martech Series

JULY 11, 2022

High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Retail 79

Retail Food Display Advertising MarTech 79

InMobi

JANUARY 5, 2015

The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Due to its effectiveness and the ability to reach people anytime, anywhere, every brand needs an effective mobile marketing strategy. Video is a natural medium for mobile advertising.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Ad Beat

MAY 9, 2024

Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers. Outside of YouTube, 1-800 Flowers divided their spend between high-profile, mass-market publishers like CNN, the New York Times, and Weather.com.

Display Advertising 89

Display Advertising Video Ads Audience Shipping 89

Brid.tv

DECEMBER 20, 2022

In-App Purchases How Much Does In-App Advertising Cost? CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising?

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

MAY 30, 2023

Index Exchange Connects publishers with global advertisers and provides technical integration support. Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Why advertise on mobile apps?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million) went toward YouTube.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

VideoWeek

JUNE 12, 2024

The European digital advertising market grew by 11.1 Inflation was once again a major factor – though the market still grew by 3.8 And video, as has been the case in recent years, was one of the best performing parts of the market. Total display expenditure across Europe was up by 12.7

Display Advertising 40

Display Advertising Banner Video Ads Affiliates 40

Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. CTV ads was almost half of direct spending for 2022 political marketers.

Advertising 95

Advertising Impressions CPM Cookies 95

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Brid.tv

DECEMBER 21, 2022

Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. For instance, interstitial ads are quite attention-grabbing, but they can also be intrusive and annoying, as they take up the whole screen. AdMob is Google’s mobile ad network and the largest player in the market.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Brid.tv

NOVEMBER 29, 2022

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

AdvertiseMint

OCTOBER 24, 2023

It moves beyond the limitations of mobile web ads, allowing advertisers to integrate seamlessly into the user’s experience. As mobile usage continues to soar, so does the importance of mobile app advertisers. Overloading an app with display ads can deter users. One key advantage is the precision of targeting.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Why Google Ads? Facebook Ads Manager.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . India to Become World’s Third-Largest CTV Ad Market in Two Years.

Media 98

Media Audience Retail Agency 98

Monetize More

DECEMBER 25, 2022

Monetization isn’t just limited to standard display advertising too. Here’s our secret sauce on how to monetize a gaming site: Display Advertising. Display Advertising is probably the most popular way to monetize your gaming site. Affiliate Marketing. In-Player Advertising.

SEO 52

SEO Display Advertising Affiliates Ad Exchange 52

InMobi

SEPTEMBER 7, 2016

The explosive increase in the country's smartphone penetration, underscored by price wars waged in a hyper-competitive smartphone market, has resulted in Indian consumers buying more smartphones each year. That's an important metric because the mobile video ad was three times longer; yet, it was viewed more.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Ad Beat

MARCH 28, 2024

Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Image source Of course, Netflix no longer has the market to itself. That’s hardly surprising — it’s a video platform, after all. Not even close.

Pop-Up 59

Pop-Up Video Ads Display Advertising Entertainment 59

Ad Beat

SEPTEMBER 19, 2024

In just a couple minutes browsing our display ad database, we noticed that both Best Buy and Wayfair ran “Black Friday in July” campaigns this year. Home Depot ran various iterations of this video ad, with our spending data estimating they spent $5+ million across the month-long campaign.

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Display ads can be targeted based on demographics, interests and behavior.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. Therefore, you can experience faster ad creation and high-performing display ads campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This means that programmatic advertising is not only increasing, its booming. Take advantage of your share of this lucrative market.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

JANUARY 21, 2022

4) Video Influences Shoppers Throughout the Purchase Cycle Most marketers are no strangers to the power of video — studies have shown that video improves the online shopping experience , better educates shoppers on a product , and that video ads have higher click-through-rates than display advertisements.

Retail 52

Retail Media Click Through Rate Video Ads 52

Brid.tv

NOVEMBER 25, 2022

So if you’re in the market for such a solution, it is important to know exactly what to look for. Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52