Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 123

ROI MarTech Marketing Agency 123

Martech

JANUARY 10, 2024

. “More than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they’re losing out on pipeline and revenue,” said Tony Uphoff, president of Pipeline360, in a release. Get MarTech!

Media 113

Media Display Advertising MarTech Marketing 113

Martech

SEPTEMBER 30, 2024

Narrow market definition Google’s stance : Google claims the DOJ’s market definition is too narrow, focusing on “open web display advertising” rather than a broader range of ad formats and markets. The post 7 weak spots in Google’s defense against DOJ antitrust claims appeared first on MarTech. Processing.

Ad Tech 71

Ad Tech Display Advertising eCommerce Ad Space 71

Martech

JANUARY 7, 2022

“Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of traffic to our site,” said Ken Kuperstein, director of marketing at One Door in his presentation at our MarTech conference. Here are some ways Kuperstein recommends marketers use display advertising to improve sales pipelines.

Display Advertising 113

Display Advertising MarTech Impressions Marketing 113

Martech Series

AUGUST 4, 2022

Total demand is segmented by establishment type in terms of: advertising agencies. direct mail advertisers. display advertisers. other establishments such as product demonstration, display lettering, and welcoming services. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

OCTOBER 28, 2022

Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. Using technographic data, content syndication, and display advertising to drive qualified leads. ” #B2Bdata #B2BLeadGen. Developing and delivering relevant, customer-centric messaging. Live Q&A.

Marketing 94

Marketing Display Advertising MarTech Conversion 94

Martech

AUGUST 4, 2022

Here’s where marketers are looking to increase their spend in the coming year: Social media (52%) Content marketing (44%) Paid search (32%) Email (27%) Display advertising (26%). The post 74% of B2B marketers expect budgets to increase next year appeared first on MarTech. Where the money will go. Why we care.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

Martech

MAY 18, 2023

Social display, on the other hand, is projected to see a growth increase of only 3.4% Social network display advertising is about a quarter of total digital spending. Get MarTech! this year appeared first on MarTech. CTV ad spend is on pace to hit $25 billion this year and account for 9.5% In your inbox.

Retail 111

Retail Display Advertising MarTech Media 111

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech!

Retargeting 105

Retargeting Retargeting platforms Conversion Rate Conversion 105

Martech Series

NOVEMBER 30, 2022

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Marketing 84

Marketing Display Advertising SEO Manufacturing 84

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Can we successfully integrate a digital asset management system with our existing martech systems?

MarTech 115

MarTech Display Advertising Communications Marketing 115

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Increasingly, martech platforms such as call analytics are being managed by the CMO – and not the CTO or CIO. appeared first on MarTech.

Machine Learning 104

Machine Learning Display Advertising MarTech SEO 104

Martech Series

NOVEMBER 10, 2022

“We know of thousands of advertisers who are experiencing this issue, and they’re all complaining that the advertising network is doing nothing about it,” said Vanes. The fake leads are the result of click fraud, so the solution is to ban the fraudsters from being able to display advertisements on their scam websites.”.

Advertising 91

Advertising Display Advertising MarTech Marketing 91

Martech

MARCH 11, 2022

To get that message out, we are the top display advertiser in the country and a top ten search advertiser. We also have a pretty sophisticated martech stack, whether analytics or our CRM or the adtech infrastructure. We are reframing the role that personal finances play in our lives.

Finance 109

Finance Marketing Display Advertising Search Advertising 109

Martech Series

JUNE 22, 2022

Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick. The post With 18 Additional Awards from G2, RollWorks Stands Out as the Leading ABM Partner for Go-to-Market Success appeared first on MarTech Series.

Retargeting 88

Retargeting Account-Based Advertising Marketing Display Advertising 88

Martech Series

MARCH 2, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly Dan will continue to lead the agency’s expansion in the US and Canada. For more information: www.automatedcreative.net Automated Creative – is a creative services business that believes marketers should demand more from their advertising.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Martech Series

NOVEMBER 1, 2022

Because of the targeting capabilities, we’ve seen three times the industry standard click-through rates (CTRs) on our display advertising. This has enabled us to scale our advertising programs to significant volumes of leads.”. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech

MARCH 4, 2024

Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery. Get MarTech! The post New email sender rules: Legitimate mailers will be collateral damage appeared first on MarTech.

SEO 123

SEO Display Advertising MarTech Marketing 123

Martech Series

NOVEMBER 29, 2022

This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives. Marketing Technology News: How WebOps Matters to Marketing Success.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech Series

NOVEMBER 21, 2022

The survey reveals that Azerion formats generate up to 20x more attention than standard display. Results also showed that Azerion’s desktop and smartphone high-impact formats deliver more attention than any alternative display advertising solution on the web.

Advertising 88

Advertising Viewability Display Advertising MarTech 88

Martech Series

JULY 11, 2022

Mapp’s cross-channel offering means LloydsPharmacy is now able to increase channel adoption, including social media and display advertising. Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. Marketing Technology News: FreeCast App-less Streaming Platform Launching in Winter 2022.

Healthcare 77

Healthcare Display Advertising MarTech Media 77

Martech Series

JULY 11, 2022

households spending an additional $341 a month to purchase the same goods and services compared to a year ago, presenting deals on those essential CPG products through winning pre-shop advertising tactics with strong success metrics is key. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Retail 79

Retail Food Display Advertising MarTech 79

Martech

JANUARY 3, 2024

Since online advertising is customized to each user, you can’t check to make sure your ad is displayed. Advertiser: “Hey, I’m not seeing my ad on your site.” Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! The post Online advertising: The funny, fuzzy math appeared first on MarTech.

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

Martech

FEBRUARY 23, 2022

Explore top sales engagement platforms in the first edition of this MarTech Intelligence Report. Many enterprises work with different partners for email, e-commerce, CRM, social media, paid search, SEO and display advertising. appeared first on MarTech. Click here to download! Processing.Please wait.

Machine Learning 111

Machine Learning Display Advertising SEO Education 111

Martech Series

SEPTEMBER 2, 2022

Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. They can handle organic SEO, local SEO, paid media, web development, social media management, and other online display advertising under one roof. How does MaaS work for you?

Marketing 101

Marketing SEO Finance Display Advertising 101

Martech

JULY 19, 2023

So, we started adding syndication display advertising, email nurture as an all-in-one solution, and then intent data and predictive analytics. Get MarTech! The post Salary and Career: Kristin Carey on the benefits of doing some of everything appeared first on MarTech. Got to travel all over the world. In your inbox.

Communications 98

Communications MarTech Display Advertising Food 98

Martech

DECEMBER 21, 2021

“As our campaign progressed, we found that downloads and demo requests were trailing off, and we think it was because the creative concept wasn’t broadly understood by our target audience,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech conference.

Impressions 113

Impressions MarTech Retail Audience 113

Martech Series

AUGUST 3, 2022

Cheetah Digital’s report also shows that email still reigns supreme when it comes to driving sales, beating paid social and display advertising by up to 228%. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. So, naturally, they’ve become even more protective over their data.”.

Media 75

Media Display Advertising MarTech Advertising 75

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Get MarTech! The post 15 cutting-edge tools every B2B marketer should know appeared first on MarTech. What a godsend.

Marketing 93

Marketing eCommerce Pop-Up Communications 93

Martech

MARCH 12, 2024

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. Get MarTech! The post The B2B CEO’s social media checklist appeared first on MarTech. There, that’s what you do.

Media 102

Media Display Advertising MarTech Marketing 102

Martech

SEPTEMBER 7, 2023

Marketing and communications channel teams This includes channel teams focused on email, social media, digital display advertising, website landing pages or other critical channels to the buyer’s journey. Get MarTech! In your inbox. Business email address Subscribe Processing.

Communications 119

Communications Conversion Display Advertising MarTech 119

Martech

OCTOBER 14, 2021

Vendors often gather data from a wide variety of sources including display advertising, streaming video platforms, call centers and chatbots. Because today’s customer journeys are so complex, it’s challenging to display them in a manner that enables them to be easily understood and acted upon. appeared first on MarTech.

Machine Learning 111

Machine Learning Marketing Demand Side Platform Display Advertising 111

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. The post 5 ways to optimize your ad campaigns in 2023 appeared first on MarTech.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST Our client, Kanary NEST, partnered with us to build a scalable demand-side platform designed for programmatic media buying in the online display advertising industry. The post How To Build a Demand-Side Platform (DSP) appeared first on Clearcode | Custom AdTech and MarTech Development.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. However, this is starting to change. However, on many levels, AdTech solutions can help solve these problems.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

SEPTEMBER 10, 2024

While advertising is not the NYT’s primary business, it’s still around 20 percent of the business. The Times attributed this to growth in display advertising on both the New York Times and The Athletic, the sports-focussed publisher which it bought in 2022. percent most recently in Q2.

Affiliates 52

Affiliates Entertainment Display Advertising eCommerce 52