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What’s the difference between adtech and martech

illumin

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59
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Three ways to organize your martech stack

Martech

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Marketing organizations struggle to take full advantage of their martech stack’s potential.

MarTech 124
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US Advertising Revenues to Jump 16% in 2022 on Higher Consumer Spending, Corporate Revenues

Martech Series

Total demand is segmented by establishment type in terms of: advertising agencies. direct mail advertisers. display advertisers. other establishments such as product demonstration, display lettering, and welcoming services. Search engine optimization (SEO) services are also excluded. media representatives.

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New email sender rules: Legitimate mailers will be collateral damage

Martech

Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery. They expected to gain an SEO ranking advantage. Get MarTech! Many site owners felt misled. In your inbox.

SEO 121
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Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors

Martech Series

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

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Marketing-as-a-Service: Key Fundamentals

Martech Series

Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. The team leverages a combination of content marketing, SEO, automation, market understanding, and paid media to help the brand differentiate itself before the competitors get out of their beds. How does MaaS work for you?

Marketing 101
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Does your organization need a call analytics platform?

Martech

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Increasingly, martech platforms such as call analytics are being managed by the CMO – and not the CTO or CIO. appeared first on MarTech.