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B2B Performance Marketing: Everything You Need to Know

MNTN

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. Programmatic Display Advertising.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. This will vary from advertiser to advertiser depending on what they hope to receive from the campaign.