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Programmatic DisplayAdvertising. Programmatic displayadvertising uses automated technology that can make decisions in nanoseconds to place banner ads on web pages that are likely to hit their target. . NativeAdvertising. That can make all the difference in whether your content is absorbed or ignored.
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , displayadvertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.
When a user opens the publisher’s app, a piece of ad realestate is generated. This realestate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both.
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