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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

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How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

Ad Beat

So we decided to use Adbeat data to deep-dive into their advertising strategies and find out how they spend their money. Native Shopify doesn’t do a ton of native advertising. Let’s get into it… Shopify Ad spend and networks Over the last six months, Shopify spent an estimated $3.8 It’s all so simple and effective.

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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Here are some trends that brand marketers need to watch out to stay on top in 2015.

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6 Proven Advertising Strategies for Online Success

Single Grain

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

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Mobile First Creative Best Practices

InMobi

Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. With so much time being spent in the feed environment, investing in native ads is a foregone conclusion.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Here is an example of a native ad from Entrepreneur : Dive Deeper: 11 Native Advertising Trends that You Can’t Ignore 3) Video Ads Video ads are short video clips played before, during, or after online video content. For instance, an outdoor gear retailer may target users who frequently visit hiking and camping websites.