Display Advertising Performance Targeting Retargeting 
Clearcode
SEPTEMBER 11, 2023
These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns. The campaign tracker is the component responsible for collecting data on campaign performance.
MNTN
JANUARY 13, 2023
Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. This will vary from advertiser to advertiser depending on what they hope to receive from the campaign.
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