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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Greater Adoption in Various Industries: More industries, including healthcare, real estate, and retail, will adopt geofencing to enhance their marketing strategies and improve customer engagement. Mobile Geofencing Marketing & Advertising Solutions | Demand Local – Details on mobile geofencing marketing and advertising solutions.

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Google vs DOJ Trial Week 3: Ad Tech Spaghetti and Courtroom Drama

Ad Monsters

Israel defended Google, claiming regulators focused too narrowly on open web display advertising. Say it wasn’t a well-orchestrated game of Monopoly with Google holding all the prime real estate. Key Testimonies Andrew Byrd jumped into a few polarizing testimonies, particularly from witnesses like Mark Israel.

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SIMPLE WAYS TO IMPROVE YOUR AD PERFORMANCE

MediaFuse

But the less conspicuous ad real estate can yield unexpected results. Another way to do this is to style ad links so they resemble the non-advertisement links on the page. So if you monetize a site through display advertising, consider the easy-to-implement strategies featured in this article to help you improve your earnings.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

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Eight Performance Marketing Channels You Need to Use

MNTN

Programmatic Display Advertising. Programmatic display advertising uses automated technology that can make decisions in nanoseconds to place banner ads on web pages that are likely to hit their target. . Native Advertising. That can make all the difference in whether your content is absorbed or ignored.

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Extending The Momentum of Your Newly Launched App

InMobi

Obviously, your strategy will need to take into account all three ways to get the best impact. However, it is important to understand the confluence of the organic and paid installs.

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Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. By leveraging maximum real estate on the mobile screen, developers can deliver an engaging ad experience to users and significantly boost monetization.