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When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad realestate. Every time a user visits the publisher’s website or plays a video, this realestate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.
When a user opens the publisher’s app, a piece of ad realestate is generated. This realestate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both.
There may also be other costs associated with running a franchise, including royalty fees, which are ongoing payments made to the franchisor, and costs for things like inventory, equipment, and realestate. An illustration of pay-per-click advertising is Google Ads. The result?
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