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Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This realestate needs an advertisement to be monetized.
When a publisher joins a supply-side platform , this platform collects data on the publisher’s adrealestate. Every time a user visits the publisher’s website or plays a video, this realestate is offered on an ad exchange. Google Ad Manager 360. Rich Selection of VideoAd Formats.
But their channel selection is a real mixed bag: Source: Adbeat Their top five channels include: Gaming streamers Luke TheNotable and PrestonPlayz Child-friendly channels Masha and The Bear and Toy For Kids Realestate marketplace Zillow So are they targeting teens? Parents with young kids? Property buyers? Or all three?
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , displayadvertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, videoads, etc.
The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital videoadvertising. Although this ad format is generally considered to be effective and engaging, not all videoads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads.
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