Single Grain

AUGUST 10, 2023

If advertisers have limited time or resources to actively manage and adjust bids manually, Maximize Conversions can be an efficient choice. Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. This strategy can lead to improved campaign performance and ROI.

CPC 52

CPC CPM Viewability Impressions 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Why HubSpot? Automated synchronization. Advanced reports. User analysis. Huge reach.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

InMobi

JULY 15, 2016

Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Analysing “influenced” engagement helps identify the network partners which are delivering better ROI.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

illumin

OCTOBER 20, 2023

Contextual targeting in digital advertising, specifically display advertising , offers several benefits for both publishers and advertisers. By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Kevel

MARCH 23, 2022

And then for display, advertisers have a ton of targeting options too: demographics, search history, interests, and more. Ad Units: Google provides 5 main ad units : display, in-feed, in-article, multiplex ads, and search engine ads (alongside their YouTube video ads).

Banner 52

Banner Audience Video Ads Brand Awareness 52

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. Right before the COVID-19 pandemic, the U.S. That means you will lose money at first.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Monetize More

OCTOBER 4, 2022

In fact, outstream video creatives have some of the highest reported CTRs among all forms of display advertising: the average CTR for outstream video ads is 2.3 percent, which is almost two times higher than the average CTR for traditional display. Make the most of Q4 Spend. Direct Deals.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

JANUARY 5, 2015

According to BI Intelligence , Mobile Video advertising will grow at a CAGR of 76 per cent between 2013 and 2018, second only to Mobile display advertising. At InMobi, we’re looking forward to the evolution of mobile marketing towards even more ROI maximization. Here’s to a successful year ahead! Team InMobi

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Single Grain

DECEMBER 23, 2019

Target ROAS : Get the best return on investment (ROI) on your spend. Earlier this year, Google released a few new smart bidding controls , including: Campaign-level Conversion Setting: Previously, advertisers could set conversion goals at the account level, but now they can set relevant conversion goals at the campaign level.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96