Ad Ops Hero

JANUARY 25, 2021

However, this ad format is one of the most promising ad format to drive the traffic to the advertiser page, Federal Trade Commission (FTC) has enforced required guidelines to prevent advertisers following substandard advertising tactics. Why Native Advertising? 53% of higher Ad viewability compared to display advertising.

Native Advertising 52

Native Advertising Advertising Display Advertising Viewability 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

AUGUST 10, 2023

Related Content: 10 Best Google Ads Bidding Strategies Used by PPC Experts CPM Bidding If a luxury car brand wants to increase brand exposure and reach a broad audience, they can use CPM bidding in their display advertising campaign. This means that the ads are displayed on the user’s screen and have the opportunity to be seen.

CPC 52

CPC CPM Viewability Impressions 52

Monetize More

JANUARY 18, 2023

This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Smart-Hub

APRIL 12, 2024

Here are several suggestions, although it is important for advertisers to remember that the selection of metrics heavily relies on the goals of every specific campaign. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

AdvertiseMint

OCTOBER 24, 2023

Advertisers also grapple with finding the right balance between display advertising and native ads, as the latter seamlessly integrates with app content, but might not be as attention-grabbing. Utilize Interactive Video Ads Using interactive video ads engages users more effectively than static display advertising.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Digiday

DECEMBER 7, 2022

whether it’s a fraud-free, brand-safe, viewable impression. But those problems were just the start as leading advertisers are not just disagreeing with the audit’s concept, but with the investigation methods entirely. These moving parts created a slew of issues, as Digiday reported. ”

Advertising 73

Advertising Ad Tech Impressions Viewability 73

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. These non-skippable video ads run for six seconds or less, making them highly digestible while still offering advertisers a valuable touchpoint.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. So now, the CPM will be calculated only for the three ad units that were under the user’s viewability range. What Is eCPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

InMobi

JULY 15, 2016

Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Whether it is gamified ads, ads with parallax effects, or simple interaction based message reveals, rich media ads constitute 80 percent of in-app brand display advertising.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Smart-Hub

OCTOBER 24, 2023

Negotiation Skills: Hone negotiation skills to secure better deals with advertisers. Ad Viewability Ads that aren’t viewed do not generate revenue. Strategies to improve viewability include: Responsive Design: Ensure your website is mobile-friendly for better ad visibility. How do you monetize web traffic?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

AdExchanger

MAY 14, 2024

Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars from legitimate publishers to sites that exist purely to sell ads at a higher cost than the traffic they acquire. We know MFAs are a big problem on the open web.

Advertising 93

Advertising CPM Display Advertising Viewability 93

Monetize More

MAY 9, 2023

Taking the time to understand each option properly will allow you to optimize your ads in the best way possible—and get you closer to maximum returns from display advertisements! Utilize protection services like Google’s AdSense for Domains feature, which prevents low-quality domains from displaying ads on your domain.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Digital Remedy

JANUARY 31, 2022

This means that the selling and insertion of ads into audio content is now automated, similar to programmatic display advertising, enabling advertisers to buy targeted ads from all major audio publishers on a single system. Best Practices for Digital Audio Advertising.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Monetize More

OCTOBER 4, 2022

In fact, outstream video creatives have some of the highest reported CTRs among all forms of display advertising: the average CTR for outstream video ads is 2.3 percent, which is almost two times higher than the average CTR for traditional display. Make the most of Q4 Spend.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Brid.tv

NOVEMBER 25, 2022

Marketplace provides publishers with ad demand for both video and display advertising from an array of high-quality sources. Secondly, the platform’s sticky ad unit boosts ad viewability and, consequently, brings higher revenue. One of the biggest perks of using Brid.TV Also, with Brid.TV

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

APRIL 13, 2023

In Open Bidding, server-to-server connections are used, which are faster than page tags, resulting in a reduction in page latency and increase in ad viewability and greater yield. Not only does video act differently (no header code), but the video advertising space is different compared to display advertising.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

MobileAds

JANUARY 25, 2021

For mobile display advertising , there are some things that an ad server must handle. But, there are distinct differences between a typical versus a mobile ad server. What is the main difference between regular ad server and mobile ad server? It is good practice to do so, to determine which traffic partners work best.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

JULY 18, 2023

Automatic ad-buying platforms offer transparency in terms of ad placement, ad viewability, and campaign performance metrics. Advertisers can have better control over their campaigns, monitor where their ads appear, and ensure brand safety by excluding undesirable placements. They Provide Greater Transparency and Control.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. logos) in a ‘sponsored by’ manner.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Brid.tv

SEPTEMBER 30, 2022

Maximize Viewability With a Floating Video Player. Our all-in-one online video platform and advertising solution can help you automate the process of distributing and monetizing video content, so you can put all your focus on running your business. . How Many Pre-Roll Ads Can You Queue Consecutively? Yes, we do mean literally.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Monetize More

DECEMBER 28, 2022

Key Companies : Google, invite media, amazon advertising, theTradeDesk, dataxu. Media Planning with digital attribution modelling is crucial for thriving in the online advertising industry for publishers and display advertisers. Media Planning & Attribution. Key Companies : TagMan, Tealium, ensighten.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JANUARY 17, 2025

Publishers Lean On Data Sales as Ad Revenues Struggle UK digital publisher revenues were flat in Q3 last year, according to the latest Digital Publisher Revenue Index from the Association of Online Publisher and Deloitte with display advertising and digital video revenues both down significantly year-on-year.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52