Adweek

JULY 16, 2024

On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S.,

eCommerce 279

eCommerce Healthcare 279

Adweek

APRIL 11, 2023

In this episode of Brave Commerce, Boris Ruetten, head of global ecommerce at CPG giant Henkel, discusses the ever-changing landscape of global ecommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth.

eCommerce 278

eCommerce Marketing 278

Adweek

FEBRUARY 20, 2025

16% -- Year-over-year growth in global ecommerce sales. billion -- Revenue during the fourth quarter, up 4.1% year-over-year. 681 billion -- Revenue for 2024, up 5.1% year-over-year. The water cooler.

eCommerce 296

eCommerce Advertising Retail Media 296

Martech

OCTOBER 29, 2024

Join How Content is Critical to a Winning Ecommerce Strategy on Tuesday, November 5th to learn winning strategies for product discovery, driving traffic, and personalization, as well as learn how to organize different types of content to support omnichannel marketing and selling.

eCommerce 113

eCommerce Conversion MarTech Marketing 113

Adweek

MARCH 8, 2023

VMLY&R has partnered with security services company ADT in a remit entailing ecommerce, brand creative, inclusion experience and consulting. We partnered.

eCommerce 264

eCommerce Agency 264

Adweek

FEBRUARY 13, 2024

In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more.

Pharmaceuticals 277

Pharmaceuticals eCommerce Marketing 277

Adweek

MAY 2, 2023

ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy. In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. She highlights that the.

eCommerce 264

eCommerce 264

Adweek

AUGUST 15, 2023

In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce, integrating AI solutions and adapting to evolving consumer trends and retail dynamics.

eCommerce 245

eCommerce Retail 245

Adweek

DECEMBER 2, 2024

Sales are expected to reach $41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Consumers spent $6.1 billion--a 8.8%

eCommerce 264

eCommerce Retail 264

Adweek

JANUARY 22, 2025

Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023, responsible for brand building, consumer insight, creative, credit, ecommerce, guest services, member loyalty, public relations, store design, and UB Media, the company's retail media.

Retail 264

Retail Public Relations eCommerce Media 264

Ad Rants

FEBRUARY 6, 2024

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Adweek

MAY 18, 2023

Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. When Facebook users see an ad with a special promotion, they can click through to claim the offer and the discount code will be automatically applied. If they don't complete the purchase, they.

eCommerce 306

eCommerce Retail 306

Adweek

AUGUST 27, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, global head of digital commerce for Unilever Home Care. McFarland shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from.

eCommerce 306

eCommerce 306

Martech

SEPTEMBER 25, 2024

The post Drive ecommerce growth with proven personalization strategies appeared first on MarTech. Discover how to harness data-driven insights to refine your personalization strategies and deliver ongoing value to your customers. You can sign up here.

eCommerce 62

eCommerce Click Through Rate MarTech Audience 62

Adweek

APRIL 19, 2024

The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. We live in an attention economy. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore.

eCommerce 361

eCommerce Advertising Media 361

Adweek

FEBRUARY 5, 2024

There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers.

eCommerce 334

eCommerce Audience 334

Adweek

APRIL 16, 2024

However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. It's no secret that Amazon has dominated retail media for most of the past decade.

Retail 334

Retail Media eCommerce Advertising 334

Adweek

NOVEMBER 17, 2022

Creators on subscription content platform OnlyFans can sell personalized merchandise to their fans following an integration with the Spring platform from Amaze Software.

eCommerce 278

eCommerce 278

Adweek

FEBRUARY 22, 2023

based ecommerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based ecommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.

eCommerce 312

eCommerce Retail Marketing 312

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

Marketing 135

Marketing eCommerce MarTech Education 135

Adweek

NOVEMBER 21, 2024

Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor.

eCommerce 317

eCommerce 317

Adweek

JANUARY 9, 2025

Now, the ecommerce giant wants to do the same for other retailers. Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on.

Retail 351

Retail eCommerce Ad Tech Media 351

Adweek

OCTOBER 31, 2024

The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed "Pro Shop," which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK.

eCommerce 346

eCommerce 346

Adweek

APRIL 24, 2024

Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better.

eCommerce 306

eCommerce Advertising 306

Adweek

OCTOBER 3, 2024

The Home Depot's ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot's ecommerce site and on other publishers' websites. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together.

eCommerce 305

eCommerce Media Advertising Retail 305

Adweek

AUGUST 2, 2024

But before the new eyebrow product hits Glossier's ecommerce website, it's available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz.

eCommerce 336

eCommerce Retail Media Advertising 336

Adweek

JANUARY 7, 2025

Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads.

eCommerce 298

eCommerce Advertising Marketing 298

Adweek

SEPTEMBER 6, 2023

Since ecommerce boomed during the pandemic and led to increases in retail media investments and other online direct-to-consumer sales, Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser.

eCommerce 327

eCommerce Retail Media Advertising 327

Adweek

APRIL 2, 2024

B2B ecommerce sales are forecast to grow from $1.7 Business-to-business is, well, big business. Its name alone contains double the business of B2C.) Consider this: U.S. trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that's just online. Plenty more hospital equipment and accounting software are sold IRL.

eCommerce 331

eCommerce 331

Adweek

JANUARY 10, 2023

In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform.

eCommerce 278

eCommerce Retail Media 278

Adweek

JUNE 10, 2024

TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ.

Retail 325

Retail eCommerce Marketing 325

Adweek

APRIL 9, 2024

On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving ecommerce landscape.

eCommerce 274

eCommerce 274

Adweek

JANUARY 3, 2025

PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5

Affiliates 290

Affiliates eCommerce 290

Adweek

MAY 21, 2024

Retailers' owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods brand ad appearing on Walmart.com), Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify.

Viewability 321

Viewability Retail Media eCommerce 321

Adweek

JUNE 26, 2024

In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last.

Click Through Rate 317

Click Through Rate eCommerce Agency 317

Adweek

FEBRUARY 26, 2025

The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart's ecommerce website and app. The display ads are sold through a self-serve platform that.

eCommerce 276

eCommerce Retail Media 276

Adweek

MAY 28, 2024

In this episode of Brave Commerce, Sean Adams, svp of digital marketing and ecommerce at Utz Quality Foods, the operating company of Utz Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. In his 13 years with snack maker Utz,

Food 312

Food eCommerce Marketing 312