Adweek

FEBRUARY 13, 2024

In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more.

Pharmaceuticals 259

Pharmaceuticals eCommerce Marketing 259

Adweek

APRIL 11, 2023

In this episode of Brave Commerce, Boris Ruetten, head of global ecommerce at CPG giant Henkel, discusses the ever-changing landscape of global ecommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth.

eCommerce 264

eCommerce Marketing 264

Ad Rants

JULY 16, 2022

Blockchain is a technology that has the potential to revolutionize eCommerce. The technology is gaining traction in the eCommerce space because it offers many benefits over other methods of digital transaction processing, including faster processing times and lower costs. Below are seven ways blockchain could transform eCommerce.

eCommerce 205

eCommerce Shipping Food Education 205

Adweek

AUGUST 15, 2023

In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce, integrating AI solutions and adapting to evolving consumer trends and retail dynamics.

eCommerce 232

eCommerce Retail 232

Adweek

JANUARY 3, 2023

Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. While Shopify.

eCommerce 246

eCommerce Retail 246

Adweek

JUNE 16, 2022

Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. The companies describe the partnership as a "first-of-its-kind," bringing commerce to TV ads, and viewers will now be able to purchase products fulfilled by Walmart directly from Roku, moving beyond the QR code.

eCommerce 246

eCommerce Retail 246

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. Why we care.

eCommerce 84

eCommerce Conversion MarTech Marketing 84

Adweek

MAY 2, 2023

ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy. In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. She highlights that the.

eCommerce 252

eCommerce 252

Martech

OCTOBER 16, 2024

Yes, email automation is particularly great for ecommerce brands. Below are some of my favorite automations for non-ecommerce brands: The welcome series. The post 7 creative email automations for non-ecommerce brands appeared first on MarTech. Post-purchase reviews solicitations. Where to buy.” Post-coupon engagement.

eCommerce 102

eCommerce Audience Retail Marketing 102

Adweek

NOVEMBER 8, 2022

TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins' former duties on an interim basis.

eCommerce 239

eCommerce 239

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 107

eCommerce Retail MarTech Education 107

Adweek

AUGUST 23, 2022

On this week's episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondel?z z International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers. Hahn shares how online media is an extension of the brand.

eCommerce 237

eCommerce Media 237

Martech

OCTOBER 29, 2024

Join How Content is Critical to a Winning Ecommerce Strategy on Tuesday, November 5th to learn winning strategies for product discovery, driving traffic, and personalization, as well as learn how to organize different types of content to support omnichannel marketing and selling.

eCommerce 82

eCommerce Conversion MarTech Marketing 82

Adweek

FEBRUARY 21, 2023

On this episode of Brave Commerce, Lewis Broadnax, vice president of global ecommerce and digital at Sazerac Company, shares four major pivot points that have shaped the trajectory of his career and his approach to consumer experience.

eCommerce 230

eCommerce 230

Adweek

SEPTEMBER 22, 2022

Omnicom is rolling out a specialist ecommerce practice called Transact to the North American market. The practice, which previously operated exclusively in some global markets, will become the holding group's global center of excellence.

eCommerce 243

eCommerce Retail Media Marketing 243

Ad Rants

AUGUST 18, 2022

What to look for in an eCommerce agency: As businesses increasingly rely on eCommerce, the need for quality eCommerce agencies becomes increasingly apparent. An eCommerce agency can provide a business with a wide range of services related to their online store. Size of eCommerce agencies. Experience. Web design.

eCommerce 130

eCommerce Agency SEO Shipping 130

Martech

JULY 18, 2024

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S. online sales this year. increase over last year.

eCommerce 111

eCommerce Retail Conversion Rate Electronics 111

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 112

eCommerce Retail Electronics Conversion 112

AdExchanger

OCTOBER 9, 2024

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Consumers like this trend, because they’re getting cheap […] The post Mid-Tier Ecommerce Marketplaces Are Trying – And Failing – To Make The Numbers Work appeared first on AdExchanger. Not to mention free returns.

eCommerce 91

eCommerce Manufacturing Retail 91

Ad Tech Daily

SEPTEMBER 9, 2024

Hampshire, UK — A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of global eCommerce transactions will reach $11.4 This substantial 63% growth will be driven by the adoption of eCommerce across emerging markets. trillion; up from $7 trillion in 2024.

eCommerce 88

eCommerce Marketing Ad Tech Media 88

Adweek

NOVEMBER 19, 2024

Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. Think you know what online shoppers want? Think again. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places.

eCommerce 286

eCommerce Retail Media 286

Adweek

AUGUST 27, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, global head of digital commerce for Unilever Home Care. McFarland shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from.

eCommerce 293

eCommerce 293

AdExchanger

APRIL 7, 2024

Ecommerce isn’t just a new category for online advertising. Those metrics were an attempt to prove that online […] The post AdExplainer: The Rise Of Ecommerce Ad Metrics appeared first on AdExchanger. It’s changing how online advertising works.

eCommerce 85

eCommerce Click Through Rate CPM Advertising 85

AdExchanger

FEBRUARY 27, 2024

It’s ecommerce, but for gaming. So, why does gaming need its own version of ecommerce? Here’s another bit of jargon for your industry hype lexicon: “g-commerce.”

eCommerce 95

eCommerce Retail Media 95

Ad Rants

AUGUST 2, 2022

Ecommerce and web development are two essential aspects of any business today. Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide: It provides Convenience. Ecommerce provides customers the convenience of shopping for what they want when they want it.

eCommerce 130

eCommerce Audience Communications SEO 130

AdExchanger

NOVEMBER 19, 2023

And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. On […] The post Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays? Black Friday Indeed Black Friday is almost here. First, there’s the macro-gloom. appeared first on AdExchanger.

eCommerce 112

eCommerce Advertising Retail Media 112

Adweek

MAY 18, 2023

Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. When Facebook users see an ad with a special promotion, they can click through to claim the offer and the discount code will be automatically applied. If they don't complete the purchase, they.

eCommerce 297

eCommerce Retail 297

Ad Wisey

MAY 6, 2022

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. In this article, Keren Dinkin tells about the factors that will shape eCommerce in 2022 and shares a few products that will sell well this year. Mobile eCommerce growth.

eCommerce 94

eCommerce Machine Learning Healthcare Food 94

AdExchanger

OCTOBER 18, 2023

These metrics have helped brands feel comfortable spending on digital advertising. […] The post Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics appeared first on AdExchanger.

eCommerce 129

eCommerce Click Through Rate CPM Advertising 129

Ad Beat

JULY 3, 2024

So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles : Of course, to start an ecommerce business , you first need a website. Surely that’s when people are thinking about opening an ecommerce store? Creatives Standard Trust us: we look at a lot of display ads.

eCommerce 79

eCommerce Display Advertising Video Ads Native Advertising 79

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

eCommerce 101

eCommerce Electronics Retail Fashion 101

Martech

SEPTEMBER 25, 2024

The post Drive ecommerce growth with proven personalization strategies appeared first on MarTech. Discover how to harness data-driven insights to refine your personalization strategies and deliver ongoing value to your customers. You can sign up here.

eCommerce 58

eCommerce Click Through Rate MarTech Audience 58

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

eCommerce 90

eCommerce MarTech Marketing 90

Ad Wisey

MAY 10, 2022

Running a successful eCommerce is more than a full-time job. Casual Ecommerce. Topics: eCommerce | Shopify | Wix | Facebook Ads | Google Ads. Ecommerce Unlocked. Topics: eCommerce | SEO | Marketing | Sales. Fundamentals of Ecommerce. Topics: eCommerce | Shopify | Shopify Apps | Facebook Ads.

eCommerce 90

eCommerce Education SEO Marketing 90

Martech Series

FEBRUARY 9, 2023

B2B Ecommerce Market Report analyzes the sales, growth and trends shaping the future of B2B ecommerce. Last year, sales on B2B ecommerce sites and apps grew by 19% and outpaced offline B2B sales. Although this has been a slowdown in past years, ecommerce is clearly the path forward. trillion, a 19% increase from $1.64

eCommerce 87

eCommerce Manufacturing MarTech Marketing 87

AdExchanger

JULY 26, 2023

The post To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign appeared first on AdExchanger. Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers.

eCommerce 98

eCommerce 98

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

eCommerce 90

eCommerce Electronics Retail Food 90