Adweek

AUGUST 15, 2023

In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce, integrating AI solutions and adapting to evolving consumer trends and retail dynamics.

eCommerce 245

eCommerce Retail 245

Adweek

NOVEMBER 8, 2022

TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins' former duties on an interim basis.

eCommerce 246

eCommerce 246

Ad Rants

FEBRUARY 6, 2024

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Adweek

JANUARY 3, 2023

Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. While Shopify.

eCommerce 246

eCommerce Retail 246

Adweek

FEBRUARY 21, 2023

On this episode of Brave Commerce, Lewis Broadnax, vice president of global ecommerce and digital at Sazerac Company, shares four major pivot points that have shaped the trajectory of his career and his approach to consumer experience.

eCommerce 244

eCommerce 244

Adweek

MAY 18, 2023

Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. When Facebook users see an ad with a special promotion, they can click through to claim the offer and the discount code will be automatically applied. If they don't complete the purchase, they.

eCommerce 306

eCommerce Retail 306

Adweek

AUGUST 27, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, global head of digital commerce for Unilever Home Care. McFarland shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from.

eCommerce 306

eCommerce 306

Adweek

APRIL 19, 2024

The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. We live in an attention economy. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore.

eCommerce 361

eCommerce Advertising Media 361

Adweek

FEBRUARY 5, 2024

There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers.

eCommerce 334

eCommerce Audience 334

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.

eCommerce 126

eCommerce Retail Shipping Communications 126

Adweek

SEPTEMBER 21, 2022

With Euromonitor pitting the global e-commerce market to expand by $1 trillion by 2025, Havas Group has acquired consultancy Expert Edge to boost its credentials in the space. The London-based business will bolster Havas Market, the network's dedicated shopping agency which first launched in the U.K.

eCommerce 262

eCommerce Agency Marketing 262

Adweek

JULY 8, 2022

Let's say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time. Now you're thinking of turning it into a scalable business and, depending on your level of technical and marketing.

eCommerce 279

eCommerce Marketing 279

Adweek

APRIL 16, 2024

However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. It's no secret that Amazon has dominated retail media for most of the past decade.

Retail 334

Retail Media eCommerce Advertising 334

Adweek

NOVEMBER 17, 2022

Creators on subscription content platform OnlyFans can sell personalized merchandise to their fans following an integration with the Spring platform from Amaze Software.

eCommerce 278

eCommerce 278

Adweek

FEBRUARY 22, 2023

based ecommerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based ecommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.

eCommerce 312

eCommerce Retail Marketing 312

Adweek

NOVEMBER 21, 2024

Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor.

eCommerce 317

eCommerce 317

Adweek

OCTOBER 31, 2024

The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed "Pro Shop," which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK.

eCommerce 346

eCommerce 346

Adweek

APRIL 24, 2024

Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better.

eCommerce 306

eCommerce Advertising 306

Adweek

OCTOBER 3, 2024

The Home Depot's ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot's ecommerce site and on other publishers' websites. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together.

eCommerce 305

eCommerce Media Advertising Retail 305

Adweek

AUGUST 2, 2024

But before the new eyebrow product hits Glossier's ecommerce website, it's available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz.

eCommerce 336

eCommerce Retail Media Advertising 336

Martech

OCTOBER 16, 2024

Yes, email automation is particularly great for ecommerce brands. Below are some of my favorite automations for non-ecommerce brands: The welcome series. The post 7 creative email automations for non-ecommerce brands appeared first on MarTech. Post-purchase reviews solicitations. Where to buy.” Post-coupon engagement.

eCommerce 128

eCommerce Audience Retail Marketing 128

Adweek

SEPTEMBER 6, 2023

Since ecommerce boomed during the pandemic and led to increases in retail media investments and other online direct-to-consumer sales, Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser.

eCommerce 327

eCommerce Retail Media Advertising 327

Adweek

APRIL 2, 2024

B2B ecommerce sales are forecast to grow from $1.7 Business-to-business is, well, big business. Its name alone contains double the business of B2C.) Consider this: U.S. trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that's just online. Plenty more hospital equipment and accounting software are sold IRL.

eCommerce 331

eCommerce 331

Adweek

JANUARY 10, 2023

In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform.

eCommerce 278

eCommerce Retail Media 278

Adweek

JUNE 10, 2024

TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ.

Retail 325

Retail eCommerce Marketing 325

Adweek

JANUARY 9, 2024

Despite the surge in ecommerce, more than 80% of shopping is still done in-person. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing, comparing and ultimately choosing items to take home. In-store remains a key frontier,

Retail 325

Retail eCommerce Media Marketing 325

Adweek

APRIL 9, 2024

On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving ecommerce landscape.

eCommerce 274

eCommerce 274

Adweek

MAY 21, 2024

Retailers' owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods brand ad appearing on Walmart.com), Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify.

Viewability 321

Viewability Retail Media eCommerce 321

Adweek

JUNE 26, 2024

In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last.

Click Through Rate 317

Click Through Rate eCommerce Agency 317

Adweek

MAY 28, 2024

In this episode of Brave Commerce, Sean Adams, svp of digital marketing and ecommerce at Utz Quality Foods, the operating company of Utz Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. In his 13 years with snack maker Utz,

Food 312

Food eCommerce Marketing 312

Adweek

FEBRUARY 28, 2024

When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This means marketers are constantly trying to understand where they need to focus their attention while improving business performance at the same time.

eCommerce 278

eCommerce Marketing 278

Adweek

NOVEMBER 19, 2024

Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. Think you know what online shoppers want? Think again. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places.

eCommerce 306

eCommerce Retail Media 306

Adweek

AUGUST 8, 2024

Macy's Media Network--the department store's advertising arm--has partnered with ecommerce firm Rokt to serve targeted ads to Macy's shoppers. Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. On Macys.com, shoppers may see offers on the confirmation page after placing an order.

eCommerce 306

eCommerce Media Advertising Ad Tech 306

Adweek

JANUARY 31, 2023

In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand's "maker culture" has contributed to its success in both the b-to-b and b-to-c ecommerce world.

Conversion 246

Conversion eCommerce 246

Adweek

OCTOBER 10, 2024

The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify. MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic.

eCommerce 306

eCommerce Advertising 306

Adweek

AUGUST 3, 2022

retailers might not have a happy holiday season, according to the results of a new survey on consumer habits from ecommerce service provider Digital River. The data showed 38% of U.S. adults expect to spend less at Christmas, compared to 32% who don't plan on cutting costs. The survey also found most consumers have.

eCommerce 299

eCommerce Retail 299

Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. But that transition comes with its own set of challenges. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase.

Retail 297

Retail Media eCommerce Agency 297