Martech Series

JULY 13, 2022

Cookies drive the creation of custom content, including retargeted ads that seem to follow us everywhere (and which can be very effective). and the EU must comply with the European Union’s GDPR as well as the California Consumer Privacy Act (CCPA) in the United States. For example, a campaign aimed at consumers in the U.S.

Cookies 97

Cookies Marketing Advertising GDPR 97

Smart-Hub

APRIL 1, 2024

For example, a user visits an ecommerce website for the first time, agrees to the use of cookies, and provides personal information to make an order. Suddenly, on the news website, they start seeing ads promoting large suitcases, even though the website itself is not related to ecommerce at all. Retargeting.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Clearcode

JANUARY 18, 2022

Create a repository of GDPR consent decisions. The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. Provide better customer support.

Advertising 52

Advertising Retargeting Marketing Communications 52

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

GDPR 52

GDPR Audience Cookies eCommerce 52

Lemonads

SEPTEMBER 21, 2020

Drop-In Pixel Tracking Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page. SSL Certificates & GDPR Compliance Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised!

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52