Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The full report can be found here.

CPM 126

CPM CPC Click Through Rate Impressions 126

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes.

eCommerce 72

eCommerce Media ROI Retail 72

Martech Series

AUGUST 12, 2022

Growth funding round provides significant runway for Littledata to expand ecommerce data platform. Littledata, an ecommerce data platform focused on the Shopify and BigCommerce markets, has closed a funding round to accelerate growth with direct-to-consumer (DTC) brands around the world. Edward Upton, Founder & CEO of Littledata.

eCommerce 87

eCommerce Finance MarTech Impressions 87

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Get MarTech! Estimated reading time: 7 minutes.

Marketing 124

Marketing eCommerce Retail MarTech 124

Martech Series

OCTOBER 1, 2022

Blockchain Founders Fund boasts an impressive portfolio of over 100 companies in the Web3 space with an equally impressive track record of effectively scaling them to targeted audiences. Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce.

Impressions 103

Impressions Finance eCommerce MarTech 103

Martech Series

JULY 28, 2022

These crawlers operate at astronomically high speed and accomplish the assigned tasks with impressive efficiency and accuracy. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. How to prevent bot attacks on your website/ eCommerce platform? However, bots are not always angels.

eCommerce 102

eCommerce Conversion Rate Impressions MarTech 102

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Based on Insights from Over 35.5 The new report, based on over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands. Get MarTech! The post TV advertising: 6 key trends to watch in 2024 appeared first on MarTech.

Advertising 115

Advertising Conversion Rate Conversion Impressions 115

Martech Series

JANUARY 16, 2023

The expanded partnership accelerates search relevance and reduces search abandonment for ecommerce shoppers. Lucidworks’ expanded partnership with Google Cloud unifies our best-in-class solutions to give ecommerce brands the solution they need to drive conversions and delight shoppers,” said Mike Sinoway, Lucidworks, CEO.

Retail 81

Retail eCommerce MarTech Conversion 81

Martech Series

OCTOBER 25, 2022

Already working with many US clients, Intelligent Reach hopes to build on these relationships, taking ecommerce to new heights through its sophisticated, easy-to-use platform. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. On average, clients enjoyed +79% impressions, +109% clicks and +16.7%

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

JULY 26, 2022

Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. The company sits at the intersection of multiple, multi-billion-dollar markets across advertising technology, affiliate marketing and ecommerce, consumer data and publisher tools.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech

DECEMBER 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. It’s new, it’s improved, it’s $3.99.

Shipping 133

Shipping Entertainment Impressions Communications 133

Martech Series

OCTOBER 10, 2022

With Moloco Retail Media Platform, we enable ecommerce platforms of all sizes to level the playing field against larger competitors and build new revenue streams, all while improving experiences for all. million apps, 10 billion devices and 35 billion impressions per month. Moloco Cloud DSP is able to reach 190+ countries, 2.6

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Martech

AUGUST 6, 2024

For Aflac, the positive impressions are all connected across the customer journey. Sixty-two percent of consumers said they trusted phones over personal computers and tablets, according to a recent survey of 2,000 consumers conducted by ecommerce software company StoreConnect. Are you getting the most from your stack? Processing.

eCommerce 124

eCommerce Food Marketing Media 124

Martech Series

AUGUST 23, 2022

Throughout our long-standing collaboration with Krit, we’ve been impressed with how well their team grasped our objectives and quickly translated them into a fantastic user experience for our customers,” said Andrew Morris, Founder and CEO, GreyNoise.

Impressions 84

Impressions eCommerce MarTech Marketing 84

Martech Series

DECEMBER 9, 2022

“Coveo is an essential enabler of our philosophy in focusing on the customer, and with their AI, relevance, and personalization, we can create smooth and impressive website experiences that feel easy and natural. Coveo’s relevance engine is central to the functionality of our ecommerce sites. Project Management Institute. Athenahealth.

eCommerce 70

eCommerce Machine Learning Conversion Rate Impressions 70

Martech Series

JUNE 14, 2022

I look forward to our ongoing partnership while we combine our strengths to build Nogin into a leading eCommerce business in the years ahead.”. Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely. Additional details can be found in the original announcement from February 14, 2022, linked here.

eCommerce 78

eCommerce Impressions MarTech Retail 78

Martech Series

AUGUST 31, 2022

BILDIT, already the leading native mobile app development platform specially designed for retail and brand ecommerce, announced its official launch. BILDIT’s suite of fully-customizable features create immersive and personalized native mobile ecommerce app experiences that can increase conversions by 25%.

eCommerce 77

eCommerce Retail Banner Conversion Rate 77

Martech

JULY 18, 2023

The impact on retail and ecommerce is growing, so marketers can’t ignore them. RMN ad impressions and all online and physical shopping activity can be linked to sales because all of these actions are taken by club members who have a deep relationship with the retailer. Get MarTech! Why we care. In your inbox.

Retail 98

Retail Media eCommerce Food 98

Martech

JULY 25, 2024

We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business. The European Parliament was one of our most impressive projects. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Agency 124

Agency Fashion eCommerce Communications 124

Martech Series

NOVEMBER 14, 2022

She will oversee overall company performance for both of NextRoll’s two business units: AdRoll , its marketing and advertising platform for eCommerce brands, and RollWorks , its account-based marketing platform to help B2B companies grow revenue. Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Machine Learning 78

Machine Learning eCommerce MarTech Impressions 78

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt’s intelligence is driven by billions of ecommerce transactions. Get MarTech! 30 per transaction. Lyft ad channels.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

JULY 11, 2022

The tool was built for marketers and eCommerce professionals alike to better understand the performance of their sites, and obtain insight on how to increase speed, rank higher on SEO, and work to identify more in-depth issues impacting performance. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

Retail 89

Retail Fashion eCommerce SEO 89

Martech

NOVEMBER 10, 2023

I was impressed with the depth of material that our prompt produced and how well the results stuck to the prompt, more or less. Run the test Track the test using your chosen KPI, such as conversions for an ecommerce campaign. Dig deeper: How persuasive email design can influence the ecommerce customer journey Get MarTech!

A/B Testing 124

A/B Testing eCommerce Fashion Conversion 124

Martech Series

NOVEMBER 30, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. The new Instacart Promotions platform enables us to be flexible with our promotions and learn which promo types are most valuable to our consumers when they shop online,” said Adam Fish, Director of eCommerce at Wells Enterprises.

Advertising 92

Advertising eCommerce MarTech Impressions 92

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Free competitor tracking ShoppingIQ goes a step further by providing free competitor tracking.

CPC 119

CPC ROI Click Through Rate eCommerce 119

Martech Series

JANUARY 8, 2023

Adds Kristi Argyilan, SVP, Retail Media for the Albertsons Companies, “Showing performance based on meaningful business outcomes versus simple impressions delivered is really what this partnership is all about; and it exemplifies what retail media will be bringing to the marketplace in the longer term.”

Media 76

Media Retail eCommerce Electronics 76

Martech Series

OCTOBER 1, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. The Adapex network represents over 1000 sites, 400 million unique monthly visits, and over 20 billion monthly impressions. Marketing Technology News: MarTech Interview with Peter (P.H.)

Header Bidding 82

Header Bidding eCommerce Ad network Impressions 82

Martech Series

FEBRUARY 23, 2023

Already backed by OpenOcean, Wellington Partners, Eurazeo, and Tesi among others, the latest round from MAM GE accelerates Nosto’s mission to make every impression relevant. According to data presented by Shopify¹, global ecommerce sales are expected to total $6.3 And demand for such technology is only going to increase.

eCommerce 52

eCommerce Impressions MarTech Marketing 52

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table. appeared first on MarTech. billion in 2020 to $14.9

Marketing 142

Marketing Machine Learning ROI Communications 142

Martech Series

OCTOBER 3, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. From our first impression to our platform UI to our feature roadmap to our customer support, every effort by the Trevanna Tracks team is to ensure a clean, calm and organized experience. We believe these updates reflect that!”.

eCommerce 85

eCommerce Entertainment Impressions MarTech 85

Martech

OCTOBER 14, 2024

” As I said in an earlier MarTech article, image-only emails can get you sent to email jail. This email from Magnolia, the home brand made famous by the husband-and-wife design team of Chip and Joanna Gaines, is typical: Not much of a first impression, is it? Yeah, that’s a big deal. I am calling them “stupid.”

Audience 133

Audience Impressions MarTech eCommerce 133

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Domain spoofing imitates a premium website (e.g.,

Marketing 105

Marketing Affiliates CPA ROI 105

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. Dig deeper: 4 ways to get more value from your martech investments 3. Get MarTech! Whoa, did you just hear that? In your inbox.

Marketing 137

Marketing Retail Retargeting MarTech 137

Martech

NOVEMBER 10, 2023

.” YoY retail media impressions, clicks and COC were up 9%, 12% and 21% respectively. Get MarTech! The post Omnicom’s Flywheel acquisition signals the start of a revolution appeared first on MarTech. “It’s an exciting time,” Belsky said. In your inbox. Business email address Subscribe Processing.

Retail 122

Retail Electronics Media Agency 122

Martech Series

SEPTEMBER 14, 2022

“I first met John several years ago, and his well-rounded security experience impressed me, but even more important to me was his passion for solving the customer’s pain in this space,” said Kevin Gosschalk, founder and CEO, Arkose Labs.

eCommerce 61

eCommerce MarTech ROI Impressions 61

Martech

JULY 5, 2022

For more detailed information on testing mistakes and how to avoid them, see my MarTech column 7 Common Problems that Derail A/B/N Email Testing Success.). It incorporates real-time messaging driven by artificial intelligence and complex integrations with your ecommerce or CRM platforms. Mistake #5. Over-segmenting your customer base.

Marketing 130

Marketing Conversion Control Group Shipping 130