Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 117

MarTech Communications Machine Learning Conversion Rate 117

Spoton Digital Media

APRIL 18, 2022

Get better ROI attribution. GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. Or, you can get more detailed and set up events, connect to Google Ads, and migrate audiences and ecommerce measurements. Understand users outside of your website.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “We’re always testing things and wanting to get more learnings,” she said. “We have proven our ROI time and time again, which is why we continue to invest in it.

Marketing 126

Marketing Machine Learning Conversion Rate eCommerce 126

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” “We’re always testing things and wanting to get more learnings,” she said.

Marketing 113

Marketing Machine Learning Conversion Rate eCommerce 113

Adtelligent

FEBRUARY 1, 2025

Well also look at AI agents and how AI is shaping eCommerce and ad campaigns. AI, together with machine learning, is also widely used for automation. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Well also look at AI agents and how AI is shaping eCommerce and ad campaigns. AI, together with machine learning, is also widely used for automation. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Well also look at AI agents and how AI is shaping eCommerce and ad campaigns. AI, together with machine learning, is also widely used for automation. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Martech

FEBRUARY 1, 2022

This capability may be enhanced by artificial intelligence or machine learning, which can enable automated personalization. Enhanced ability to reuse and repurpose content, leading to greater ROI. Personalization features tie closely into the analytics and optimization functionality as well as customer data management.

MarTech 98

MarTech ROI Machine Learning Marketing 98

Single Grain

JANUARY 6, 2020

Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Dynamic pricing packages: With machine learning, SaaS companies can adjust pricing based on various factors such as supply, demand and competitors’ prices. Management.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

SODP

MAY 30, 2023

The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. Ads need to be better at balancing user privacy while delivering improved RoI to advertisers and publishers.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. They proved to be “one of the most powerful and effective levers for generating store visits,” as well as delivering 40 percent higher ROI than the average for the sector.

Agency 52

Agency Media Ad Tech eCommerce 52

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145

Digiday

NOVEMBER 20, 2022

“By making it personalized, it helps narrow that decision-making for [consumers] because we know who they are, we know what they’re shopping for,” said Brock McKeel, svp of site experience at Walmart eCommerce. “We We get to know them.”. But you also have consumers who expect the results of that data.

Marketing 69

Marketing Retail Conversion Ad Targeting 69