Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

eCommerce 127

eCommerce Brand Awareness MarTech Media 127

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. Get MarTech! BNPL up, revenues down. In your inbox.

eCommerce 115

eCommerce MarTech Marketing 115

Martech

OCTOBER 29, 2024

Join How Content is Critical to a Winning Ecommerce Strategy on Tuesday, November 5th to learn winning strategies for product discovery, driving traffic, and personalization, as well as learn how to organize different types of content to support omnichannel marketing and selling.

eCommerce 120

eCommerce Conversion MarTech Marketing 120

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. Email: Business email address Sign me up!

MarTech 119

MarTech Retail Manufacturing Conversion 119

Martech

DECEMBER 28, 2022

As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. For example, consumers will be able to make purchases while on Instagram or while cycling on their Peloton — all without being redirected to an ecommerce site.

eCommerce 128

eCommerce Retail Conversion Communications 128

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 128

MarTech eCommerce Retail Marketing 128

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. ecommerce sales were up 9.6% Mobile purchases have convincingly overtaken desktop purchases for ecommerce shopping. The post Holiday ecommerce start surpasses record-breaking forecast appeared first on MarTech. year-over-year.

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eCommerce Electronics Retail MarTech 129

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

eCommerce 115

eCommerce Shipping Retail Machine Learning 115

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 122

MarTech Pharmaceuticals Social Advertising eCommerce 122

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

eCommerce 116

eCommerce Electronics Retail Fashion 116

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 119

MarTech eCommerce Conversion Rate Healthcare 119

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 126

MarTech Conversion Rate eCommerce Conversion 126

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service.

eCommerce 124

eCommerce MarTech Marketing 124

Martech

JUNE 12, 2023

I recently taught some martech workshops (in person!) Adtech-martech integration. But together, the answers reflect a broader reset occurring across enterprise martech stacks. Ecommerce platform pilots driving key standardizations around digital commercial ops and customer-focused UX design. And yet… questions arise.

MarTech 126

MarTech eCommerce Machine Learning Conversion 126

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. Get MarTech! Look for them to move center stage soon. In your inbox.

MarTech 126

MarTech eCommerce SEO Impressions 126

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. Get MarTech! appeared first on MarTech.

eCommerce 98

eCommerce Electronics Retail Food 98

Martech

NOVEMBER 28, 2022

With it comes increased emphasis on digital content and digital experience and expansion of ecommerce across almost every vertical. You guessed it: the growing importance of the digital martech stack, The “great marketing reboot.” But the importance of digital marketing looks unlikely to recede. What does that mean?

MarTech 124

MarTech Marketing eCommerce 124

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. Bloomreach’s Loomi AI ecommerce platform has seven new features. Baresquare’s Tywin is an autonomous ecommerce AI agent. The post AI-powered martech news and releases: June 27 appeared first on MarTech.

MarTech 102

MarTech eCommerce CPM Impressions 102

Martech

AUGUST 10, 2022

Electronics, the largest ecommerce category with 18.6% The post Deflation comes to ecommerce as online prices fall 2% in July appeared first on MarTech. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. YoY (2% month over month).

eCommerce 116

eCommerce Electronics Food Retail 116

Martech

MAY 4, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also has starter templates for websites, blogs and ecommerce. Get MarTech! The post AI-powered martech: This week’s new releases appeared first on MarTech.

MarTech 122

MarTech eCommerce Conversion Media 122

Martech

JUNE 5, 2024

For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.” Martech expertise : Proficient in martech tools and systems, enabling effective integration and utilization of AI.

MarTech 128

MarTech Communications Machine Learning Conversion Rate 128

Martech

SEPTEMBER 25, 2024

The post Drive ecommerce growth with proven personalization strategies appeared first on MarTech. This webinar is perfect for anyone who wants to increase sales, build customer loyalty, and stay ahead of the competition. You can sign up here.

eCommerce 69

eCommerce Click Through Rate MarTech Audience 69

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. Get MarTech! The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

MarTech 131

MarTech Marketing eCommerce 131

Martech

MAY 24, 2023

She’s also figured out how to combine her first love, musical theater, with martech. Dig deeper: MarTech Salary and Career Survey shows a profession coming into its own Well at GE, pretty early on, I got the digital bug. Up until that point, I’d really only done digital marketing, I really hadn’t done much with ecommerce.

MarTech 111

MarTech eCommerce Pop-Up Agency 111

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Yopto ‘s new email marketing solution for ecommerce brands, Yotpo Email, includes AI-powered product recommendations tailored to each subscriber. Get MarTech!

MarTech 113

MarTech Machine Learning eCommerce Communications 113

Martech

FEBRUARY 8, 2024

10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. Get MarTech! The post AI-powered martech releases and news: Feb. 8 appeared first on MarTech. It uses generative AI to provide insights and recommendations for sellers. In your inbox.

MarTech 105

MarTech Shipping eCommerce Education 105

Martech

SEPTEMBER 12, 2023

Get MarTech! The post How persuasive email design can influence the ecommerce customer journey appeared first on MarTech. What parts of your email design are holding your customers back from converting? In your inbox. Business email address Subscribe Processing.

eCommerce 133

eCommerce Conversion MarTech Audience 133

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. I hear so many stories about how martech stacks are too complex, unintegrated, and underutilized.

Marketing 137

Marketing eCommerce MarTech Education 137

Martech

AUGUST 11, 2023

You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. Some of these problems originate at program inception when vendors perpetrate, or enterprise martech leaders fall victim to pervasive myths about how martech really works.

MarTech 98

MarTech ROI eCommerce Impressions 98

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech. Ecosystems, Ecosystems Everywhere. Transportation services.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Cyber Monday continues to outperform any other day in ecommerce, as well as Thanksgiving weekend’s Saturday and Sunday combined. billion in U.S. online sales, up 8.2%

eCommerce 126

eCommerce Retail Marketing MarTech 126

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98

MarTech ROI Communications GDPR 98

Martech

DECEMBER 18, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Context) I’m a CMO for an ecommerce home goods business.

eCommerce 116

eCommerce MarTech Media Marketing 116

Martech Series

JANUARY 16, 2023

ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. Ecommerce expo UK is collocated with Technology for Marketing, The UK’s definitive martech event. CommerceNext, the leading U.S.

eCommerce 105

eCommerce Media Retail MarTech 105

Martech

OCTOBER 5, 2023

Electronics, apparel, furniture and home goods, groceries and toys will drive more than half the overall ecommerce spend this year. It looks like we started but never stopped, with food now ranking alongside traditional ecommerce rainmakers like electronics and clothes. In your inbox. Business email address Subscribe Processing.

Electronics 131

Electronics eCommerce Food Retail 131

Martech

AUGUST 2, 2024

Ecommerce retailers will collect transaction data at the point of conversion, but will they recognize that buyer when they reappear? Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Retailers struggle to identify site visitors appeared first on MarTech. Processing.

Retail 124

Retail eCommerce MarTech Conversion 124

Martech

JULY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

eCommerce 125

eCommerce MarTech Marketing Media 125