Martech

SEPTEMBER 25, 2024

The post Drive ecommerce growth with proven personalization strategies appeared first on MarTech. This webinar is perfect for anyone who wants to increase sales, build customer loyalty, and stay ahead of the competition. You can sign up here.

eCommerce 60

eCommerce Click Through Rate MarTech Audience 60

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. I hear so many stories about how martech stacks are too complex, unintegrated, and underutilized.

Marketing 133

Marketing eCommerce MarTech Education 133

Martech

MARCH 27, 2025

Here are this weeks AI-powered martech releases. Monetate evolved its platform with Orchid AI, an engine that unifies search, navigation, personalization, and testing for ecommerce brands. The post AI-powered martech news and releases: March 27 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 72

MarTech Retail eCommerce Audience 72

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Cyber Monday continues to outperform any other day in ecommerce, as well as Thanksgiving weekend’s Saturday and Sunday combined. billion in U.S. online sales, up 8.2%

eCommerce 116

eCommerce Retail Marketing MarTech 116

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 109

eCommerce Retail MarTech Education 109

Martech

JULY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

eCommerce 115

eCommerce MarTech Marketing Media 115

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 118

eCommerce Retail Electronics Conversion 118

Martech

JULY 29, 2024

However, when some marketers hear “generalized system understanding” along with martech, their minds may drift into other initialisms (CDP, EDT) or technical and seemingly abstract concepts. You can guide developers to make the best technical connections within the martech stack. Email: Business email address Sign me up! Processing.

Marketing 115

Marketing Communications MarTech eCommerce 115

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Dig deeper: How to balance customer experience and returns in ecommerce Email: Business email address Sign me up! Feeling less happy with purchases. Processing.

eCommerce 111

eCommerce Retail MarTech Marketing 111

Martech

OCTOBER 16, 2024

Yes, email automation is particularly great for ecommerce brands. Below are some of my favorite automations for non-ecommerce brands: The welcome series. The post 7 creative email automations for non-ecommerce brands appeared first on MarTech. Post-purchase reviews solicitations. Where to buy.” Post-coupon engagement.

eCommerce 118

eCommerce Audience Retail Marketing 118

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights. Get MarTech! Consumers spent $211.7 growth YoY.

eCommerce 109

eCommerce Electronics Food Retail 109

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. Get MarTech! BNPL up, revenues down. In your inbox.

eCommerce 106

eCommerce MarTech Marketing 106

Martech

JANUARY 16, 2025

Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. You’ll learn: The best metrics to drive real ecommerce growth. Proven strategies to boost ecommerce performance by 50%. Register Now >> The post 2025 metrics that matter: How to future-proof your marketing appeared first on MarTech.

eCommerce 111

eCommerce Marketing MarTech 111

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. The post SAP to launch loyalty management solution for retailers appeared first on MarTech. Loyalty management key features. Processing.

Retail 106

Retail eCommerce ROI Conversion 106

Martech

OCTOBER 1, 2024

Dig deeper: Top ecommerce trends from record-breaking Amazon Prime Day 2024 Klaviyo’s 2024 Consumer Spending Report can be downloaded here (registration required). The post 2024 online holiday spending set for record year with $240 billion in sales appeared first on MarTech. Email: Business email address Sign me up! Processing.

eCommerce 116

eCommerce Retail MarTech Marketing 116

Martech

DECEMBER 28, 2022

As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. For example, consumers will be able to make purchases while on Instagram or while cycling on their Peloton — all without being redirected to an ecommerce site.

eCommerce 118

eCommerce Retail Conversion Communications 118

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

eCommerce 117

eCommerce Brand Awareness MarTech Media 117

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

eCommerce 107

eCommerce Electronics Retail Fashion 107

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. Get MarTech! appeared first on MarTech.

eCommerce 98

eCommerce Electronics Retail Food 98

Martech

JANUARY 9, 2025

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech. Amazons new Retail Ad Service is bringing retail media networks available to everyone. Processing.

Retail 112

Retail Machine Learning Conversion Rate eCommerce 112

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Martech

JUNE 12, 2023

I recently taught some martech workshops (in person!) Adtech-martech integration. But together, the answers reflect a broader reset occurring across enterprise martech stacks. Ecommerce platform pilots driving key standardizations around digital commercial ops and customer-focused UX design. And yet… questions arise.

MarTech 116

MarTech eCommerce Machine Learning Conversion 116

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 118

MarTech eCommerce Retail Marketing 118

Martech

JULY 31, 2024

Dig deeper: The top ecommerce trends from record-breaking Amazon Prime Day 2024 Amazon maintained its high share of Google shopping ad impressions from Q1 to Q2, reaching levels typically seen only during holiday seasons. Registration required) The post Second quarter saw slowing ad spend on most platforms appeared first on MarTech.

CPM 116

CPM CPC Click Through Rate Impressions 116

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Other ecommerce-first brands like Warby Parker and Wayfair are also leaning into the experiential aspect of physical stores. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?

eCommerce 76

eCommerce Retail Brand Awareness Food 76

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! appeared first on MarTech. The Australia-based Leonardo.AI Are you getting the most from your stack? Processing.

eCommerce 111

eCommerce MarTech Marketing Advertising 111

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. Get MarTech! Look for them to move center stage soon. In your inbox.

MarTech 116

MarTech eCommerce SEO Impressions 116

Martech

JULY 23, 2024

“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech.

MarTech 118

MarTech eCommerce Marketing Audience 118

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. Bloomreach’s Loomi AI ecommerce platform has seven new features. Baresquare’s Tywin is an autonomous ecommerce AI agent. The post AI-powered martech news and releases: June 27 appeared first on MarTech.

MarTech 95

MarTech eCommerce CPM Impressions 95

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 109

MarTech eCommerce Conversion Rate Healthcare 109

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 116

MarTech Conversion Rate eCommerce Conversion 116

Martech

NOVEMBER 28, 2022

With it comes increased emphasis on digital content and digital experience and expansion of ecommerce across almost every vertical. You guessed it: the growing importance of the digital martech stack, The “great marketing reboot.” But the importance of digital marketing looks unlikely to recede. What does that mean?

MarTech 114

MarTech Marketing eCommerce 114

Martech

JUNE 5, 2024

For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.” Martech expertise : Proficient in martech tools and systems, enabling effective integration and utilization of AI.

MarTech 118

MarTech Communications Machine Learning Conversion Rate 118

Martech

MAY 4, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also has starter templates for websites, blogs and ecommerce. Get MarTech! The post AI-powered martech: This week’s new releases appeared first on MarTech.

MarTech 112

MarTech eCommerce Conversion Media 112

Martech

JULY 23, 2024

Dig deeper: 2024 predictions for ecommerce and retail The road ahead As AI continues to evolve, so will the challenges and opportunities in brand protection. The post How to protect your brand from AI dupes appeared first on MarTech. Email: Business email address Sign me up! Processing.

Pharmaceuticals 120

Pharmaceuticals eCommerce Education Retail 120

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. Get MarTech! The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

MarTech 122

MarTech Marketing eCommerce 122

Martech

MAY 24, 2023

She’s also figured out how to combine her first love, musical theater, with martech. Dig deeper: MarTech Salary and Career Survey shows a profession coming into its own Well at GE, pretty early on, I got the digital bug. Up until that point, I’d really only done digital marketing, I really hadn’t done much with ecommerce.

MarTech 104

MarTech eCommerce Pop-Up Agency 104