Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Now is the Time to Adopt.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

ROI 80

ROI Retail eCommerce MarTech 80

Martech Series

SEPTEMBER 23, 2022

BlueConic the world’s leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called “Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data,” at the upcoming MarTech Fall Conference. CDP use cases they can use to inspire their teams.

MarTech 91

MarTech eCommerce Marketing Media 91

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Large email lists might need the help of a third-party service to scrub your email list for you, much like you’d choose platforms for ecommerce selling to maximize your online sales.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98

MarTech ROI Communications GDPR 98

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes. .”

eCommerce 72

eCommerce Media ROI Retail 72

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

JULY 29, 2024

However, when some marketers hear “generalized system understanding” along with martech, their minds may drift into other initialisms (CDP, EDT) or technical and seemingly abstract concepts. You can guide developers to make the best technical connections within the martech stack. Email: Business email address Sign me up! Processing.

Marketing 126

Marketing Communications MarTech eCommerce 126

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Marketing 131

Marketing eCommerce ROI Communications 131

Martech Series

JULY 13, 2022

Regina Soller-Gould, VP of Revenue Marketing at Ada shares a few impactful tips to help marketers drive value in a digital-first era: Welcome to this MarTech Series chat, tell us about your marketing journey so far and what it’s like as Director of Product Marketing at Ada? Five thoughts on the future of data in B2B marketing and martech?

MarTech 87

MarTech Marketing ROI eCommerce 87

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

Advertising 119

Advertising eCommerce ROI Audience 119

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. But for all of this growth, brands expect accountability through the standardization in the measurement of ROI. Get MarTech! Digital media and advertising. Retail media networks. In your inbox.

Retail 124

Retail Media eCommerce MarTech 124

Martech

NOVEMBER 29, 2022

Provides an additional ecommerce channel (34%). Ability to deliver ROI/business objectives is unclear (32%). The MarTech flash survey taken last spring found that a quarter of marketers were planning a metaverse activation within a year, which seems to be confirmed by what this IAB report finds. Get MarTech! Too nascent.

Marketing 124

Marketing Brand Awareness eCommerce ROI 124

Martech Series

NOVEMBER 28, 2022

Find out more on what the marketing and martech experts are doing in this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 21st November to 25th November. to Enhance its Best-in-Class Software Solution for Ecommerce Merchants. MarTech QnA with the Expert. AppHub Acquires REVIEWS.io

Marketing 90

Marketing ROI eCommerce Retail 90

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 25 th July to 29 th July 2022. MarTech QnA with the Expert. – Lynne Capozzi, CMO at Acquia.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Get MarTech! Must-have email automations in focus 1.

Marketing 124

Marketing eCommerce Communications Brand Awareness 124

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Get MarTech! Estimated reading time: 7 minutes.

Marketing 124

Marketing eCommerce Retail MarTech 124

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI Fashion eCommerce 95

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. How does the platform integrate with other martech platforms (i.e., What reporting do you provide that demonstrates the ROI from our efforts?

Conversion 122

Conversion ROI Conversion Rate MarTech 122

Martech Series

AUGUST 10, 2022

Flynn has led marketing team expansion, increased ROI, and elevated Zywave’s brand in the marketplace. ” Marketing Technology News: Gadget Enables Developers to Quickly Build and Scale Ecommerce Apps That Connect to Shopify’s 1.7…. .

Marketing 83

Marketing ROI eCommerce MarTech 83

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Digital marketing and ecommerce. Get MarTech! We’d like to know how it’s been for you. Happy new year.

Marketing 138

Marketing Communications MarTech Fashion 138

Martech Series

NOVEMBER 15, 2022

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. In addition, expanding the partner ecosystem around eCommerce has been a priority goal for ZineOne. The post ZineOne Partners with HCL Software to Drive Conversions for Anonymous Visitors appeared first on MarTech Series.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Marketing 88

Marketing ROI Cookies eCommerce 88

Martech Series

AUGUST 2, 2022

Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. For further ease of use, Klaviyo’s software also integrates with leading ecommerce platforms such as Magento, BigCommerce, Stripe, and WooCommerce and over 220 apps that merchants want to connect with through Klaviyo.

eCommerce 92

eCommerce MarTech ROI Marketing 92

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.

CPC 119

CPC ROI Click Through Rate eCommerce 119

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. You never figured out how to measure success or what ROI looks like. What could go wrong?

ROI 127

ROI A/B Testing Machine Learning Shipping 127

Martech Series

JANUARY 16, 2023

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table.

Marketing 142

Marketing Machine Learning ROI Communications 142

Martech Series

JANUARY 2, 2023

Social commerce can be defined as the convergence of social media and ecommerce, allowing users to browse and make purchases in-app or via third party, in the moment. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. Processing.

Marketing 88

Marketing eCommerce Machine Learning Conversion 88

Martech

APRIL 10, 2024

By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.” The post SAP Emarsys launches AI Product Finder appeared first on MarTech. CEO Joanna Milliken Fuel for your marketing strategy.

ROI 119

ROI Retail MarTech Marketing 119

Martech Series

NOVEMBER 29, 2022

In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on Attention Time.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech

NOVEMBER 21, 2023

More targeted, customized top-of-funnel approach in campaigns Use different messaging for those who have already converted versus those who have started the process but have yet to convert (like shopping cart abandonment in an ecommerce use case). Dig deeper: The success elements of marketing-driven growth Get MarTech! In your inbox.

Conversion 128

Conversion Marketing Communications Retargeting 128

Martech Series

NOVEMBER 21, 2022

Read the latest in marketing and CX from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 14 th November to 18 th November. MarTech QnA with the Expert. MarTech Articles on Customer Loyalty, Driving Webinar ROI, Boosting Digital Marketing Growth. Read More !

Marketing 97

Marketing MarTech Finance Retail 97