Martech

JANUARY 23, 2023

Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., SEO and PPC: The backbones of search Search marketing trends and challenges: What’s next?

Marketing 128

Marketing SEO Real Estate eCommerce 128

Martech Series

JULY 27, 2022

BigCommerce’s Commerce-as-a-Service solution paired with Vendasta expertise will deliver effective ecommerce websites, fast. Vendasta announced a strategic partnership with BigCommerce , a leading open SaaS ecommerce platform for fast-growing and established B2C and B2B brands.

eCommerce 92

eCommerce SEO MarTech Marketing 92

Martech Series

JULY 11, 2022

Michal Bignitz, General Manager, Head of Partners at Wix chats about Wix’s evolution through the years and what it takes for online businesses to drive deeper impact: Welcome to this MarTech Series chat, Michal, tell us about yourself and your role at Wix…. I have been at Wix for more than 9 years working in different managerial roles.

MarTech 82

MarTech SEO eCommerce Marketing 82

Martech Series

JULY 29, 2022

As voice search technology is growing in its popularity, businesses and SEO strategists must identify emerging trends in voice search statistics, here are a few things we found: 8% of today’s market are using voice search while driving, 21.3% Voice Search and SEO. during any other activity, 7.5% during watching TV, 5.5%

SEO 102

SEO Machine Learning Conversion eCommerce 102

Martech Series

FEBRUARY 26, 2023

SEO GPT, an AI-powered tool from SEO Vendor, is revolutionizing the search optimization landscape. Launched in January 2023, SEO GPT is already changing the way marketers optimize websites for search engines. The New World of SEO 2.0 It’s a significant leap toward streamlining the content creation process.

SEO 87

SEO Conversion Rate Machine Learning Conversion 87

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This is MarTech. This week, we’re sharing some key data on specific platforms from the report.

Marketing 141

Marketing SEO Retail Finance 141

Martech Series

NOVEMBER 9, 2022

CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue monitoring combined with improved date selection. decrease in turnover, decrease in turnover for mobile devices and decrease in turnover for SEO attributes). Update contains nine major updates for Mapp Cloud.

eCommerce 89

eCommerce SEO MarTech Marketing 89

Martech Series

DECEMBER 15, 2022

Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. The Coveo Relevance Cloud platform recently won The Ecommerce Innovation Award presented by the UK eCommerce Awards. Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future.

eCommerce 88

eCommerce GDPR SEO MarTech 88

Martech

JANUARY 3, 2024

That said, if marketers do notice drops in engagement in the coming year, other digital channels such as digital video or streaming, as well as SEO investment, would be candidates to take up some of that channel space,” Gutter said. Please take this short survey so we can have your input on the state of martech salaries and careers.

Audience 139

Audience eCommerce Entertainment Media 139

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs. And who can blame them? Make a purchase.

Conversion 113

Conversion SEO Brand Awareness eCommerce 113

Martech Series

AUGUST 18, 2022

Aiding its success, Friday offers unlimited bandwidth, more than 100 customizable templates, web analytics, SEO tools, SSL security, an HTML code editor and custom domains. Marketing Technology News: MarTech Interview With Peter Birch, MD EMEA, Hybrid Theory. Marketing Technology News: OneTrust Named to the 2022 Forbes Cloud 100.

eCommerce 86

eCommerce SEO MarTech Marketing 86

Martech Series

OCTOBER 10, 2022

“His unique expertise helped companies leverage research and data for both brand development and visual optimization across digital, mobile, social, multi-screen, ecommerce and even the world of VR. Marketing Technology News: MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone.

Entertainment 91

Entertainment SEO Affiliates eCommerce 91

Martech Series

JULY 11, 2022

The tool was built for marketers and eCommerce professionals alike to better understand the performance of their sites, and obtain insight on how to increase speed, rank higher on SEO, and work to identify more in-depth issues impacting performance.

Retail 89

Retail Fashion eCommerce SEO 89

Martech Series

NOVEMBER 25, 2022

Marketers can achieve this by using a combination of technical SEO and content marketing strategies. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: Unilog Partnership With ImpaqX Delivers eCommerce Success in the AD Community. Wrapping up.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Local SEO and listings management: Capture ‘I-want-to-go’ moments Optimize for local searches by managing listings on platforms like Google Business Profile.

Conversion 64

Conversion Conversion Rate Click Through Rate A/B Testing 64

Martech Series

NOVEMBER 2, 2022

Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor. The post Goodtal: An Incredible B2B Platform to Connect Businesses and Technology Partners appeared first on MarTech Series.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

Martech

AUGUST 10, 2023

Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times. Quality over quantity While posting frequently is beneficial for organic traffic and SEO, quality should never be sacrificed for quantity.

SEO 98

SEO Conversion Rate Audience Brand Awareness 98

Martech

NOVEMBER 10, 2023

Agencies and marketers have to get better at the organic part of this which includes creative, SEO, inventory management, refund management, pricing and so many things that the ‘advertising complex’ is less familiar with.” Get MarTech! “It’s an exciting time,” Belsky said. In your inbox.

Retail 111

Retail Electronics Agency Media 111

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” ” Get MarTech! In your inbox.

Marketing 126

Marketing Machine Learning Conversion Rate eCommerce 126

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” Get MarTech! In your inbox.

Marketing 113

Marketing Machine Learning Conversion Rate eCommerce 113

Martech Series

JULY 29, 2022

Large email lists might need the help of a third-party service to scrub your email list for you, much like you’d choose platforms for ecommerce selling to maximize your online sales. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Email List Scrubbing Best Practices. billion users by 2025.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech

JUNE 29, 2022

They also help with recruitment, SEO and tracking/reporting. Tools like Grin (for eCommerce businesses) and Upfluence help with influencer discovery and outreach, performance tracking, campaign management and payments. The post Why we care about performance marketing appeared first on MarTech.

Marketing 101

Marketing Affiliates CPA ROI 101

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. It fully focuses on inbound campaigns powered by content marketing and SEO. When your marketing and sales teams work together to scale content and SEO wins, HubSpot ties it all out of the box. Drip Drip offers eCommerce-focused marketing automation. Price starts at $15.83

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO.

SEO 117

SEO Conversion Banner eCommerce 117

Brid.tv

JUNE 5, 2023

Uscreen’s website builder comes with dozens of themes, templates, and a few SEO support tools. subscriber/month, 5% per transaction) — Everything in Basic + Community, eCommerce integration, 3rd party integrations, free migrations, and more. Growth ($159/month or $199/month, $0.85/subscriber/month, Plus (custom base price, $0.50/subscriber/month,

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Brid.tv

APRIL 9, 2024

Uscreen’s website builder comes with dozens of themes, templates, and a few SEO support tools. subscriber/month, 5% per transaction) — Everything in Basic + Community, eCommerce integration, 3rd party integrations, free migrations, and more. Publishers have to request a demo and contact their sales team for additional inquiries.

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Martech

JUNE 3, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company.

Marketing 108

Marketing eCommerce A/B Testing GDPR 108

Single Grain

DECEMBER 6, 2019

Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. VSEO: How Voice Search and Conversational AI Are Changing SEO. 15) SEO A/B Split Testing.

Marketing 145

Marketing SEO Conversion Audience 145

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. will become a huge portion of ecommerce. When AI generates seller content, what do buyers do?

MarTech 131

MarTech Marketing Machine Learning Impressions 131