Martech
SEPTEMBER 13, 2023
With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.
MobileAds
JANUARY 25, 2021
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?
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Single Grain
JULY 27, 2021
Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Another issue that SkeletonHD was struggling with was ad placement and management. of Facebook’s total users are scrolling on a desktop, creating ads for both devices meant that they were poorly allocating resources.
Martech Series
NOVEMBER 18, 2022
Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Marketing Technology News: Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul. Works on cached sites.
Basis
AUGUST 26, 2022
Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%
illumin
OCTOBER 16, 2023
This is because lower-funnel search ads are still a mainstay for most retail. Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2% of the market next year.
Marketing Tech News
MARCH 12, 2024
Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats.
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