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Rakuten Doubles Down on Cash Back With a Holiday Campaign and Pop-up 

Adweek

The platform, which offers cash back when customers shop at its 3,500 retail partners, recently opened its own pop-up store in New York to give shoppers a jump on the holiday rush, while giving their budgets a. This holiday season, Rakuten wants shoppers to be serenaded by the jingling coins they've saved.

Pop-Up 264
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How to Create an Ecommerce Website Step by Step

Single Grain

You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. In this guide, we’re going to go over what you need to do to set up shop on the world wide web.

eCommerce 145
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Hims & Hers Marketing Hews to the Physician’s Rule: Do No Harm

Adweek

Note what pops up. If you are still on Twitter these days, try a little experiment: Do a search for Hims & Hers. You'll find three clear categories of commentary. Category one: droll one-liners pointing out that the brand sells libido-enhancing drugs for men and antidepressants for women. Some like to point out that there's.

Pop-Up 246
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

marketers should be thinking about ways to bring the sports experience stateside through pop-up experiences and watch parties, Salarvand said. They may be buying gear, there’s a big ecommerce component to this. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Bring Paris to U.S.

Marketing 113
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Personalization and real-time interaction management: Best of the Chatbot

Martech

There are many possibilities, depending on the human user’s main interests: You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company. Context) You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company.

Pop-Up 117
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Bluecore moves into experimentation

Martech

Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. Dig Deeper: Retailers struggle to identify site visitors Email: Business email address Sign me up! Certainly, marketers are already running specific tests — when they have the time and opportunity to do so.

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3 reasons the ‘Do You Want to Hear From Us’ email must die

Martech

Re-engagement requests have been popping into my inbox lately, making my marketer’s mind melt. More likely the automatic open jacked up your open rate. Dig deeper: Email deliverability: What you need to know That’s true for any ecommerce brand but especially for a seasonal retailer. On to March and more madness!

Retail 108