Martech Series

AUGUST 31, 2022

AI eCommerce Optimization Personalizes SMS Campaigns for eCommerce Merchants Using Attentive. Fast Simon, the leader in AI-powered shopping optimization, announced an integration with Attentive, boosting top-class mobile marketing with optimized AI eCommerce personalization. Smart AI personalization engine.

eCommerce 95

eCommerce Retargeting Marketing Retail 95

Spoton Digital Media

MAY 24, 2021

Many brands launched eCommerce stores to help their business survive COVID-19 lockdowns. 14 Ways to Increase eCommerce Sales If you are ready to get more out of your online store and increase eCommerce sales, try the following strategies. #1) 1) Collect contact information from site visitors. 2) Utilize personalization.

eCommerce 52

eCommerce SEO Audience Retargeting 52

Martech Series

JANUARY 10, 2023

SourceKnowledge Connected with Several Major eCommerce Platforms. SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Or, if you’re looking for a retargeting solution , you can target your loyal customers—but this time, in their living rooms.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Ad Wisey

SEPTEMBER 1, 2022

Prospecting ads ROAS: 2540% Retargeting ads ROAS: 1846% Sales via ads: $435,000+. Retargeting. To help their potential customers make the right choice, LENC used Adwisely to show Retargeting ads to those who viewed at least one product on the website. Retargeting ad on Facebook Mobile News feed powered by Adwisely.

Retargeting 52

Retargeting Entertainment Electronics eCommerce 52

Ad Wisey

APRIL 13, 2023

Adwisely was built to help eCommerce store owners save time and money by fully automating Facebook and Google ads for them. Through the years, we were honoured to work with thousands of amazing online stores around the world.

Retargeting 77

Retargeting eCommerce Conversion Rate ROI 77

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. Without being able to identify who they are down to an email or phone number, you won’t be able to retarget them with deeply personalized messages.

Shipping 83

Shipping Retargeting eCommerce Conversion 83

Digital Remedy

OCTOBER 21, 2024

The continuous rise in ecommerce, the burgeoning relevance of Retail Media Networks , and the blend of ecommerce store and in-store shopping necessitate a Cyber Five marketing approach that addresses high personalization expectations.

Marketing 104

Marketing eCommerce Retail Retargeting 104

MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Adtaxi

JUNE 1, 2022

Here’s what email marketing looks like in the current ecommerce landscape, the potential obstacles advertisers still need to solve, and why successful email campaigns are worth investing in both now and in the future.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Ad Monsters

NOVEMBER 9, 2022

After onboarding a top ecommerce account, for example, we learned the business was running an audience-segmented Facebook structure, meaning each audience had its own ads. If we commit to this, the upside equals more qualified site traffic to retarget and a better shot at converting valuable actions, all as a result of creative excellence.

eCommerce 95

eCommerce Marketing Audience Cookies 95

Martech

OCTOBER 13, 2021

We chose those because we feel they are capabilities needed to support the use cases that people expect a CDP to support, such as giving CRM users a view of interactions in other channels, updating retargeting lists in real time based on ecommerce transactions, and combining in-store and on-line transactions to build campaign lists.

Retargeting 96

Retargeting eCommerce MarTech Marketing 96

MNTN

AUGUST 19, 2022

“October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines.

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

Digital Remedy

JUNE 17, 2024

Digging into holiday shopping consumer behavior Ecommerce continues to dominate consumer spend—in fact, 20.1% With global ecommerce growth expected to hit $6.3 Examining shifts in how users access retailers and purchase goods is essential to staying in-the-know on audience behavior, and developing a strong digital ad strategy to match.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech

DECEMBER 18, 2023

Leverage retargeting campaigns across social media platforms to re-engage cart abandoners. In the case of cart abandonment, you would need connectors to integrate your CDP with your email marketing platform, SMS or app notification tools and potentially your ecommerce platform to track and recover abandoned carts effectively.

A/B Testing 92

A/B Testing eCommerce Audience Retargeting 92

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Single Grain

NOVEMBER 16, 2022

Short Messaging Service (SMS) marketing is the next big trend in ecommerce as more and more businesses adopt it. Many ecommerce stores or offline shops like Macy’s run “buy one, get one significantly discounted” offers. Scale Up Your Retargeting and Remarketing. Retargeting Ads. In fact, 81.2%

Pop-Up 52

Pop-Up Marketing Retargeting Shipping 52

Smart-Hub

APRIL 1, 2024

For example, a user visits an ecommerce website for the first time, agrees to the use of cookies, and provides personal information to make an order. Suddenly, on the news website, they start seeing ads promoting large suitcases, even though the website itself is not related to ecommerce at all. Retargeting.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech

JUNE 27, 2023

5: Ecommerce As younger people enter the buying group, buying behavior is changing — fast. Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties. You can do a look-up by hand or use automated processes from providers like NetFactor. There are more options than you may think. Get MarTech!

eCommerce 95

eCommerce Education Retargeting Communications 95

MNTN

SEPTEMBER 27, 2023

Ecommerce Funnel Explained Loyalty and Re-engagement Ideally, you want to build an ongoing relationship with your customers. There are many ecommerce key performance indicators (KPIs) that can help you quantify success. For example, software-as-a-service (SaaS) funnels may involve more product demos than most ecommerce funnels.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Martech

NOVEMBER 21, 2023

Inputs for ‘top-of-funnel’ activities (or even to help move customers through the loop) We can use conversion data to create a more segmented audience for campaigns to acquire new customers and help push customers through the loop (retargeting for cart abandonment, for instance).

Conversion 106

Conversion Marketing Communications Retargeting 106

VideoWeek

DECEMBER 12, 2022

FLEDGE meanwhile, as on the web, is concerned with retargeting. For example, an app which has an ecommerce function would be able to use FLEDGE to target users who have placed items in their shopping basket, but not completed the purchase.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. You’re passing up an important chance to reach new leads if you don’t have a YouTube eCommerce marketing strategy in place. Retargeting. Why YouTube Ads? Google benefits. Why Rollworks?

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. Use case #8: Retargeting and Look-alike Modelling. Provide better customer support.

Advertising 52

Advertising Retargeting Marketing Communications 52

Ad Wisey

OCTOBER 16, 2023

All the campaigns you create – Prospecting, Retargeting, or AI-powered campaigns – are the ads you need to run on a regular basis to help your business survive and grow. How are Promo ads different from regular ads I run?

Retargeting 100

Retargeting Brand Awareness Video Ads Advertising 100

MNTN

FEBRUARY 9, 2024

For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads. It’s a complete misdirect that carries the somber theme of the ASPCA ads while simultaneously pitching an eCommerce solution for abandoned shopping carts.

Advertising 98

Advertising Marketing Retargeting CPA 98

AdvertiseMint

JANUARY 21, 2024

The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! GetResponse GetResponse provides email marketing automation combined with eCommerce features. Drip Drip offers eCommerce-focused marketing automation. The platform works nicely with other eCommerce tools already in your stack.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech Series

JULY 13, 2022

Cookies drive the creation of custom content, including retargeted ads that seem to follow us everywhere (and which can be very effective). Marketing Technology News: New Research Reveals Connections Between eCommerce and the Science of Frustration.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech

FEBRUARY 9, 2023

Dig deeper: How Roku boosts advertiser experience Digital shoppers courted by Rakuten Since a lot of digital shoppers will be watching the Super Bowl, ecommerce brand Rakuten is taking the opportunity to boost brand awareness with a nostalgic campaign featuring 90s star Alicia Silverstone.

Brand Awareness 84

Brand Awareness Pop-Up Retargeting Affiliates 84

Single Grain

AUGUST 24, 2022

5) Retargeting. 97% of people who visit your site for the first time leave without buying anything unless you bring them back via a retargeting campaign. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads. If you leverage retargeting along with other channels, you can sell 50% more.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

JULY 9, 2021

How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Targeting options : Location-based, device type, operating system, browsers, interests, advanced audience targeting, and retargeting (custom audiences).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Martech

MAY 24, 2024

Klaviyo Klaviyo is an ecommerce-focused platform with powerful features for email marketing, SMS marketing and customer segmentation. Automated lead retargeting is a popular way for marketers to keep their brand top of mind after a visitor leaves their website. It’s a comprehensive platform for businesses with a team to use it.

A/B Testing 102

A/B Testing Marketing Machine Learning Retail 102

MNTN

SEPTEMBER 8, 2022

eCommerce habits are locked in now, and they’re not going anywhere,” he noted. Together, Campspot and MNTN ran multiple campaigns—prospecting, retargeting, and display ads—to find and convert their target audiences. Edmundson pointed to the example of online ordering. The same goes for streaming TV. It’s on-demand. It’s high-quality.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. Among those who are using AI, the top tactics are content personalization, email retargeting and subject line optimization.

Marketing 124

Marketing Retail Retargeting MarTech 124

Single Grain

MARCH 20, 2020

In fact, retargeted ads can bring 26% of shoppers back to your site: What’s more, research shows that personalized retargeted ads can lead to ROIs of over 1,300% – and can help you reach those customers who abandoned their carts. There are several platforms you can use to effectively retarget your customers, such as: Google Ads.

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Use retargeting ads and personalized recommendations to guide users toward completing their purchase. ” These are crucial moments for driving conversions.

Conversion Rate 63

Conversion Rate Conversion Click Through Rate A/B Testing 63

Ad Wisey

APRIL 28, 2022

Retargeting on Facebook. Retargeting appeared to be the most obvious answer to the window shopping and cart abandonment issues. In less than 30 minutes, a turn-key, fully automated Retargeting ads were launched on 11 placements across Facebook & Instagram. Retargeting carousel ad on Facebook News feed powered by Adwisely.

Retargeting 72

Retargeting eCommerce Audience Marketing 72