Digital Ad Blog

APRIL 26, 2023

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. The higher your website ranks, the more likely it is to be seen by potential customers.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Single Grain

MAY 4, 2022

And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level.

SEO 59

SEO Agency Conversion ROI 59

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth. Let’s explore these components further.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

MAY 11, 2022

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Martech

SEPTEMBER 8, 2021

Other replacements hitting double figures were Attribution/Performance Tools at 19%; Analytics/Business Intelligence (17%); and SEO Tools (16%). SEO also became hugely important for companies as digital presence became the only storefront that mattered during the height of the pandemic.

Marketing 141

Marketing SEO Retail Finance 141

Lemonads

OCTOBER 4, 2021

The good news is that an eCommerce affiliate marketing program can exponentially increase lead volume without putting a huge amount of pressure on your internal team or your budget. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

VideoWeek

DECEMBER 18, 2024

Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data. The rise of AI in search listings – Google no longer dominates and SEO is changed forever AI-powered search platforms such as ChatGPT, Perplexity, and Bard are changing the rules of search.

Media 52

Media Marketing Retail SEO 52

Single Grain

FEBRUARY 15, 2022

Book My Free SaaS SEO Consultation . This lets our software surface quick wins from their SEO data for refreshing old posts. Dive Deeper: What Is Content Decay and How It Affects Your SEO. Dive Deeper: How to Implement Internal Linking for SEO (Step-by-Step). Book My Free SaaS SEO Consultation . How'd we do it?

SEO 98

SEO Affiliates eCommerce Marketing 98

Single Grain

NOVEMBER 20, 2020

Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. If you want a solid chance at ranking, you’ll need to use some of the new and innovative tools that have been developed to polish your SEO game. ClickFlow and Clearscope are two of the new SEO tools that are leading the pack.

A/B Testing 59

A/B Testing SEO Click Through Rate eCommerce 59

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. They also help with recruitment, SEO and tracking/reporting. Attribution tools also help marketers understand which activities are driving the most ROI. What’s next for performance marketing.

Marketing 101

Marketing Affiliates CPA ROI 101

Single Grain

JUNE 13, 2023

KlientBoost ) Compared to SEO, PPC generates twice as many visitors. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

AUGUST 24, 2022

Pool of Experts: For a successful marketing campaign, you need experts in several disciplines like PPC, SEO, CRO, social media advertising, content creation, and media buying. The prominent ones are: 1) Search Engine Optimization (SEO). To beat your competitors and rank higher than them, you need an agency with solid SEO experience.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

MAY 26, 2022

Other companies offer a full-service approach, combining PPC with inbound marketing strategies like SEO and content marketing. Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost. How a Ecommerce Store Doubled Revenue Using Our Facebook Ads Advice.

Agency 59

Agency SEO Geo targeting ROI 59

AdvertiseMint

NOVEMBER 22, 2023

times more likely to outperform competitors in terms of ROI. Track ROI in key areas like search engine optimization, PPC, email outreach, and social media. First, double down on the platforms already working for you, like SEO, email, and social media. Focus on honing your SEO and content strategy. Source: peppercontent.io

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” “We don’t play the short game.

Marketing 126

Marketing Machine Learning Conversion Rate eCommerce 126

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” We’re always testing things and wanting to get more learnings,” she said.

Marketing 113

Marketing Machine Learning Conversion Rate eCommerce 113

Single Grain

AUGUST 10, 2021

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. In terms of ROI, can you place a value on the impact of our solution (percentages are fine too)? Hence, you need backlinks , and writing a case study can help you attract them.

SEO 98

SEO Conversion eCommerce Brand Awareness 98

Single Grain

AUGUST 13, 2019

is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Dive Deeper: 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

SEPTEMBER 29, 2020

Dive Deeper: * What Is A/B SEO Testing? * Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Those that aren’t already aware of the benefits, or are simply too busy with other strategies, are very likely to be running at a lower ROI than their competitors.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

AdvertiseMint

JANUARY 21, 2024

It fully focuses on inbound campaigns powered by content marketing and SEO. When your marketing and sales teams work together to scale content and SEO wins, HubSpot ties it all out of the box. The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! Price starts at $15.83 per month.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Single Grain

JANUARY 6, 2020

Fresh content improves SEO , sending more traffic to your website, and thus helps you acquire more customers. Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Customer Service/Support. Human Resources/Talent Management. Management.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Lemonads

MARCH 15, 2021

Even with popular types of advertising like email and SEO, you can track how you used your budget but you don’t get a set number of leads from the money you invest. Boost SEO Performance Search engines generate a massive portion of internet traffic, so having a good SEO ranking can help secure your long-term success.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

MARCH 20, 2020

And factors such as return policy, technical inconsistencies and poor customer service can also hamper your conversions : Dive Deeper: * Top 18 Magento SEO Plugins for Your E-commerce Site. * Dive Deeper: SEO for E-commerce Sites (Beginner & Intermediate). 5 E-commerce Trends You Can’t Ignore in 2020. * Send Recovery Emails.

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Lemonads

FEBRUARY 5, 2021

Pros Despite the fact that it was developed for ecommerce platforms, Post Affiliate Pro has become one of the most popular affiliate management platforms because of its quality and flexibility. This means that you can adjust the platform to fit all of your current and future workflows, giving you an unmatched level of control.

Affiliates 52

Affiliates Marketing ROI CPA 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. They’ll discuss the results and let you know how they plan to improve the ROI. Enter PPC consulting. But without expert guidance, PPC can be challenging and costly.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 2, 2023

Similar in scope to an SEO audit, a PPC audit typically includes a review of your ad campaigns, ad groups, keywords, ad copy, landing pages, conversion tracking and other key metrics that reflect business goals. They can be performed by PPC agencies, marketing agencies or consultants.

Agency 52

Agency Communications Conversion ROI 52

Single Grain

MAY 8, 2023

Learn More: How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice 4) Provides Objective-Based Measurement Facebook conveniently separates its ad campaign templates into three categories to help guide advertisers in the ad creation process. The greater the number of sources that you can link to and from your site (i.e.

Audience 52

Audience Conversion Brand Awareness Geo targeting 52

MNTN

JULY 5, 2023

And over time, it can boost your bottom line: A full-funnel marketing strategy can boost your ROI by 45% and offline sales by 7%. This has the highest ROI of any marketing strategy, at $36 for every $1 spent. A thoughtful and data-driven strategy can deepen your brand’s relationship with customers, setting you up for long-term success.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Single Grain

APRIL 20, 2023

Search engine optimization: Optimizing your website and content via SEO to rank higher in the SERPs for relevant keywords and phrases. Learn More: 7 Ways Video Helps Inbound Marketing 2) Scooter Manufacturer : 600% ROI Gain with Inbound PPC The Opportunity For decades, scooters were mainly viewed as toys for kids.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Single Grain

DECEMBER 6, 2019

Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145

Marketing SEO Conversion Audience 145

AdvertiseMint

NOVEMBER 7, 2023

SEO Benefits: When users discuss your brand online, especially on reputable platforms, it can positively impact your SEO. When combined with influencer marketing, the ROI multiplies. Enhanced SEO and Web Traffic: Content created and shared by users can significantly bump up website traffic.

SEO 52

SEO eCommerce Media Audience 52