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How to balance ROAS, brand safety and suitability in social media advertising

Martech

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments.

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SimplicityDX Reinvents Social Commerce With Edge Storefronts

Martech Series

This allows brands to build promotional storefronts for every campaign running across a wide variety of media, including social media, email, search or advertising on any channel. and Europe.”

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MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind

Martech Series

I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind….

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Four key social media advertising trends for 2022

Banner Flow

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. Therefore, one of the biggest trends for social media moving into 2022 is in-stream shopping.

Media 98
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Learn the Basics of Meta Advantage+ Shopping Ads

AdvertiseMint

Advantage+ shopping campaigns is the right option for you if: You’re a direct-to-consumer ecommerce, CPG, or single-brand retail advertiser. Increase your revenue and scale your business with AdvertiseMint, the trusted Facebook advertising agency ! Is your company seeking to enhance its marketing strategies?

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How to Get Your CBD Ads Approved on Facebook & Instagram in 2021

PrograMetrix

Option 1: Segment Your Ecommerce Site to Focus on CBD Topicals. Our first option lands squarely in the middle of those two, delivering sales while ensuring that the ads in market are completely compliant with Facebook's officially stated CBD advertising policies. Below, we’ve laid out the process, pros, and cons for this method.

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Essential Guide: How to Choose Facebook Advertising Agency

AdvertiseMint

Here’s a Facebook advertising agency’s workflow: Finding clients on Facebook. Facebook advertising agencies generally specialize in helping eCommerce brands grow their business. Quality should be the most important factor when selecting a partner for social media marketing.

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