Martech Series

JANUARY 5, 2023

Data plays a key role in ecommerce. There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. With over $500 billion in global sales, the king of ecommerce is Amazon, accounting for over 40% of the U.S.

CPC 98

CPC eCommerce Conversion Food 98

Single Grain

JULY 27, 2021

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Another issue that SkeletonHD was struggling with was ad placement and management. Here are a few tips to keep in mind: Vertical videos are get 6-9X more engagement than square videos and 13.8% more visibility.

eCommerce 52

eCommerce CPM ROI Video Ads 52

illumin

DECEMBER 2, 2020

The post Amazon es el rey del ecommerce … Y de la publicidad online en vídeo en españa appeared first on AcuityAds Inc. Sin embargo, una parte importante de la “última milla” de contacto con los clientes la ocupan los marketplaces o plataformas online especializadas en la venta […].

eCommerce 52

eCommerce Video Ads Advertising 52

Digital Remedy

APRIL 10, 2025

Increasing Online Purchases Engage high-intent shoppers to boost eCommerce sales and facilitate seamless online purchases. Strengthening Brand Awareness & Engagement Use high-quality video ads on premium platforms to build a recognizable brand presence and deepen audience interaction.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Video Ads 98

Video Ads Retail eCommerce Ad Space 98

Single Grain

AUGUST 13, 2019

Finally, there are Amazon Video Ads, which typically show up in the same position as Display Ads. Amazon Video Ads are a great way to tell your brand story on Amazon or on other, trusted sites like IMDb, devices like Fire TV, and across the web. Video Ads Cost. Get A Free Consultation. Get a quote.

Video Ads 110

Video Ads Conversion CPC Banner 110

Martech Series

SEPTEMBER 19, 2022

InMobi Commerce offers an innovative suite of product discovery and monetization solutions for retailers and eCommerce companies around the world and the partnership will bring an innovative ad experience to Adsta’s network of 3,300+ grocery stores.

Retail 88

Retail Media Electronics eCommerce 88

Martech Series

NOVEMBER 29, 2022

In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on Attention Time.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

MNTN

FEBRUARY 2, 2024

The Super Duo = Dual Revenue and the “Superbundle” Morgan Stanley predicts that Amazon’s ad tier auto-opt-in is set to bring in more than $3 billion a year, but what’s next? How does an ecommerce giant with a monopoly (more or less) get more people into Prime Video and add more subscribers to a service that already has an excess of them?

eCommerce 105

eCommerce Video Ads Retail Marketing 105

Martech Series

AUGUST 22, 2022

Marketing Technology News: How Improving your Ad Attribution Can Help Your Ecommerce Business Thrive. The post MGID Partners with PubMatic to Enable Brands to Reach Exclusive New Audiences via a Single Platform appeared first on MarTech Series.

Audience 96

Audience Native Advertising eCommerce MarTech 96

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Top Stories.

Video Ads 52

Video Ads Retail Audience Media 52

Martech

MARCH 13, 2024

The platform claims the updates will help give consumers “the confidence to make a purchase after seeing an ad.” This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. This includes combining Advantage+ shopping campaigns with Shops ads.

eCommerce 85

eCommerce Conversion Video Ads MarTech 85

Single Grain

MAY 24, 2023

Through effective targeting and strategic ad campaigns, social media advertising can help businesses establish a strong online presence and boost brand recognition, ultimately driving engagement and increasing sales. 8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads.

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Video ads also contribute to the industry’s gains in display ad spending. This year, retail spending on video ads is expected to grow by 20.9% This share of the ad market is only set to grow, peaking at 28.6%

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

Ad Tech Daily

JANUARY 8, 2025

LONDON — StoryStream, a leader in AI-driven social shopping and eCommerce content solutions, today announced the launch of its new AI-powered video commerce platform, designed to revolutionise how brands engage customers online.

eCommerce 52

eCommerce Ad Tech Retail Video Ads 52

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Table Of Contents Key Points What Is Retail Media?

Retail 59

Retail Media eCommerce Audience 59

AdvertiseMint

FEBRUARY 13, 2024

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Are Facebook Advertising Campaigns Effective for eCommerce? When done correctly, with engaging content and strategic planning, Facebook advertising can be a powerful tool to grow an eCommerce business.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Digital Remedy

JUNE 17, 2024

Examining shifts in how users access retailers and purchase goods is essential to staying in-the-know on audience behavior, and developing a strong digital ad strategy to match. Digging into holiday shopping consumer behavior Ecommerce continues to dominate consumer spend—in fact, 20.1% With global ecommerce growth expected to hit $6.3

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JULY 16, 2021

Delivery Type: You can choose “Standard” (your ad budget will be spent evenly) or “Accelerate” (your ad budget will be spent as quickly as possible): Note: After creating the ad group, you can’t change the Start Date, Optimization Goal or Conversion Event. Step #6: Create Your Ads. We’ll start by selecting an ad format.

CPM 133

CPM Conversion Audience CPC 133

Advendio

JANUARY 12, 2023

Another opportunity is that through the use of first-party data, CTV can offer more personalized targeting possibilities, and moreover, it provides great eCommerce potential given that consumers may conduct a product search on the same device they used to see it. Video Advertising is on the Rise.

Advertising 77

Advertising Retail Cookies Video Ads 77

Basis

AUGUST 26, 2022

of all US native display ad spending ($84.57 80% of US digital audio ad spend is generated via mobile, and it’s estimated to stay that way through 2027. US video ad spending on mobile devices is predicted to leap from $48.18 billion in the US—a figure that represents 40% of total retail ecommerce sales and 6.5%

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

illumin

JANUARY 15, 2021

El 2020 ha sido el año de los anuncios cargados de emoción, de mensajes de solidaridad y ánimo para superar esta pandemia, y también de marcas que han luchado por hacerse un hueco y ganar la confianza de un consumidor que dirigía sus compras hacia el ecommerce o comercio electrónico, ante la imposibilidad de hacerlo […].

eCommerce 52

eCommerce Video Ads Advertising 52

Lemonads

OCTOBER 4, 2020

PowerAdSpy’s Dashboard Lander Properties: This section is useful to affiliates and eCommerce advertisers who want to spy on what other affiliates are doing. Sort by popular trackers and eCommerce platforms, funnels, device source, and niche. Image and Videos Ads PowerAdSpy displays video and image ads.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Ad Beat

SEPTEMBER 19, 2024

In just a couple minutes browsing our display ad database, we noticed that both Best Buy and Wayfair ran “Black Friday in July” campaigns this year. Home Depot ran various iterations of this video ad, with our spending data estimating they spent $5+ million across the month-long campaign. Living Spaces clearly realizes this.

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Ad Wisey

OCTOBER 16, 2023

Just in time for the holidays, we are happy to present the Promo campaign – a short-term advertising campaign that tells all of your current and potential customers about the limited-time offers in your store and drives 2x-3x ROAS compared to all the regular ads you run.

Retargeting 105

Retargeting Brand Awareness Video Ads Advertising 105

VideoWeek

JULY 25, 2023

Buyers will also be able to access this inventory through agencies which have direct relationships with the SSP via supply path optimisation (SPO) deals.

Media 52

Media Header Bidding Retail eCommerce 52

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels.

Retail 120

Retail Electronics MarTech Manufacturing 120

MNTN

JANUARY 8, 2025

Check Your Existing Video Assets Many brands dont realize they already have the right video assets to run Connected TV ads. Not a video expert? No problem, show these CTV specs to your video team and they can confirm if youre good to go or make the appropriate edits to get them ready.

Advertising 52

Advertising Marketing Audience Conversion 52

Ad Beat

MAY 9, 2024

Speaking of which… Video Flowers are an aesthetically pleasing gift, so they need a suitably visual ad medium to showcase them effectively. That’s why so much of 1-800 Flowers’ display ad budget goes toward video. It’s fair to say the brand’s ads follow a set format.

Display Advertising 89

Display Advertising Video Ads Audience Shipping 89

Single Grain

JUNE 5, 2023

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

VideoWeek

NOVEMBER 3, 2023

Roku Reports “Solid Rebound” in Video Ads in Q3 Roku reported a “solid rebound” in video ad revenues in its Q3 financial report, fuelled by significant year-on-year growth in viewing. Read on VideoWeek. billion, up 4.9 billion hours year-on-year.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

SODP

JUNE 8, 2023

For example, display ads generally count as a viewable ad when at least 50% of the ad’s area appears on screen for at least a second. For larger ads — more than 242,500 pixels — that percentage drops to 30%. Microsoft Audience Network also counts an impression when 50% of the ad appears on screen for a second or more.

CPM 52

CPM CPA CPC Real Estate 52

MNTN

OCTOBER 5, 2022

First, digital spending will continue to be strong into the 2022 holiday season, and brands need to be prepared to meet consumers’ demand for eCommerce options. Second, the earlier timetable for holiday shopping means that holiday ad creative needs to be produced sooner than ever.

Fashion 52

Fashion eCommerce Education Video Ads 52

Lemonads

JUNE 12, 2020

Determine the customer awareness stage you are targeting, either awareness, consideration, or conversion, as outlined by Facebook’s ad manager. Determine your ad format, either single image, video ad, carousel, or collection. to be the benchmark number.

Audience 52

Audience Brand Awareness CPC Conversion 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98