Adweek
APRIL 16, 2024
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content for the brand. San Francisco 49ers quarterback Brock Purdy launches the search alongside fellow player Colton McKivitz. A promotional video for.
Seth Godin
APRIL 16, 2024
This week is the 150th anniversary of the most important failed art exhibit of all time. It was organized by and featured artists who weren’t even among those that had a slot at the runner’s up exhibit for artists who weren’t featured in the real Salon in Paris. Manet didn’t have the guts to join them, so he participated in the ‘Refused’ exhibit.
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Adweek
APRIL 16, 2024
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. Emarketer estimates global retail media ad spending will hit $54 billion.
Martech
APRIL 16, 2024
With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 16, 2024
Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation's 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That's down from 40 months in 2022.
AdExchanger
APRIL 16, 2024
Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans. The post Yahoo Extends Its Identity Solutions To Connected TV appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 16, 2024
U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.
Adweek
APRIL 16, 2024
CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023. According to the report conducted by PwC Advisory Services LLC, internet ad revenues reached a record.
Martech
APRIL 16, 2024
If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience.
Adweek
APRIL 16, 2024
In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer products at L'Oreal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving beauty industry landscape. Gerschtein attributes her long tenure with L'Oreal to the company's commitment to providing growth opportunities and a culture that encourages learning and innovation.
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AdExchanger
APRIL 16, 2024
Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet. All the while, our ad-supported digital ecosystem continues […] The post How The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities appeared first on AdExchanger.
Adweek
APRIL 16, 2024
Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee's. Today, the National Football League announced Applebee's Grill + Bar as its "official grill + bar" sponsor in a multiyear deal starting just in time for the upcoming NFL Draft. The more than 1,500-location casual dining chain has ensconced itself.
Ad Monsters
APRIL 16, 2024
Honorees to be recognized on June 3, 2024, in New York City. New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. They represent the diversity and progress within the media and ad tech industry.
Adweek
APRIL 16, 2024
There's no one path to the chief marketing officer (CMO) seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble (P&G), Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 16, 2024
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue. That was the vibe at Sharethrough’s Green Media Summit in New York City last week, where publishers frankly discussed what they need from their ad tech […] The post To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process appeared first on AdExchanger.
Adweek
APRIL 16, 2024
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In.
AdExchanger
APRIL 16, 2024
Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.
Adweek
APRIL 16, 2024
After graduating from the historically Black university Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings. As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
APRIL 16, 2024
Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [.] The post Digital Element Named “Data Solution of the Year for Marketing” in 5th Annual Data Breakthrough Awards Programme appeared first on ExchangeWire.com.
AdExchanger
APRIL 16, 2024
Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution. The post T-Commerce Vs. Shoppable TV appeared first on AdExchanger.
Smaato
APRIL 16, 2024
What’s the deal with FAST channels? They’re more than just another acronym in the OTT/CTV alphabet soup. We published this blog back in 2021, and we’ve updated it with the latest stats and CTV trends for 2024. Free, ad-supported television (FAST) channels feel like a return to the golden age. The post What are FAST channels? appeared first on Smaato.
Digiday
APRIL 16, 2024
TikTok is testing a way for publishers to attach links to organic videos, according to three publishers. The test seemingly comes at an opportune time, given the decline in social referral traffic from platforms like Facebook and X, and the challenge of getting users from popular platforms like Instagram and TikTok to publishers’ sites. However, it remains to be seen how much traffic TikTok can actually drive for publishers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
APRIL 16, 2024
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the tracks or riding multiple horses at once, according to Remco Westermann, CEO of MGI, the ad tech holding company that owns Verve Group, on this week’s episode of AdExchanger Talks. Sounds a little chaotic. But […] The post Turning Signal Loss Into A Gain appeared first on AdExchanger.
VideoWeek
APRIL 16, 2024
The deprecation of third-party cookies won’t have a direct impact on CTV, since CTV is a cookie-free environment. But as buyers test alternative identifiers, this could have implications for CTV measurement, says William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform. Testing of these solutions will start on online video, but as the industry settles on new identifiers, these may then be applied to CTV where possible.
Exchange Wire
APRIL 16, 2024
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (April 16th, 2024) announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. This collaboration, a first-of-its-kind in the market, leverages [.] The post PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modelling Capability for Advertisers appeared first on ExchangeWire.com.
Digiday
APRIL 16, 2024
As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending changes. This might be described as cautious optimism. While it could seem a bit verbose, the call for nuance is warranted: The enthusiasm for online ad spending is now checked by the gradual phase-out of detailed tracking that fuels it.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
APRIL 16, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […] The post Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA Quagmire appeared first on AdExchanger.
Digiday
APRIL 16, 2024
Laid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuk, on the first day of the Possible conference in Miami on Monday, advocated for a reconciliation of media and creative agencies to create a more common sense approach to media and marketing that many of the companies in attendance at the conference, he said, remain loath to embrace. “I believe the modern marketing comms strategy should be predicated on common sense and a lot less on boardroom behavior,” said Vaynerchuk, a
Exchange Wire
APRIL 16, 2024
Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced brand suitability controls, [.] The post Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers appeared first on ExchangeWire.com.
Digiday
APRIL 16, 2024
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner. IDing measurement’s privacy era TV watch time slips in March (as usual) TikTok’s AI-generated ad plan, WSJ’s video layoffs, Disney+ plus FAST and more IDing measurement’s privacy era The advertising industry’s measurement arbiter, Media Rating Council, has turned its attention to a major
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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