Adweek
JUNE 18, 2024
Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter. The sale process has been going on for several months, three sources said. The deal was sent out to new investors in April, according to a source familiar. That.
The Ad Tech Blog
JUNE 18, 2024
Understanding the Psychological Effects of Ad Frequency Key Points Ad frequency significantly impacts brand perception. High ad frequency can lead to ad fatigue and negative brand associations. Moderate ad frequency enhances brand recall and trust. Consumer behavior is influenced by the repetition of ads. Effective media planning is crucial for optimizing ad frequency.
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Adweek
JUNE 18, 2024
CANNES, France--Havas is the latest of the Big Six holding groups to bet big on AI, announcing plans to invest over $400 million in the tech over the next four years as it gears up to split from parent company Vivendi. The end goal is for Havas to float on the stock market, returning to.
AdExchanger
JUNE 18, 2024
Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson. The company was founded early last year and only has three […] The post Advertible Makes Its Case To SSPs For Running Native Channel Extensions appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 18, 2024
Meta announces the launch of Threads API to help businesses and creators effectively manage their content on the platform. This API will simplify the process of sharing content with its communities through third-party applications Key API features: Authentication, post publishing, and content retrieval: Businesses and creators can log in, create posts, and access their content.
Martech
JUNE 18, 2024
The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Playwire
JUNE 18, 2024
Key Takeaways Google’s new Search Generative Experience (SGE) is the latest update to the search engine results page (SERP) that leverages AI to provide generated answers to questions. Google SGE provides opportunities for publishers to rework old content and hone in on their specialty to deliver premium content. The top five things publishers need to do to benefit from this search engine shift are: consider article format, include schema markup, diversify your content strategy, think of content
Adweek
JUNE 18, 2024
The 2024 Cannes Lions International Festival of Creativity has a new category: humor. "Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences," Cannes Lions noted in a statement. Data shows there's good reason behind adding a humor category.
Martech
JUNE 18, 2024
No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.
Adweek
JUNE 18, 2024
Orange's "WoMen's Football" ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women's sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to.
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Martech
JUNE 18, 2024
Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication before Dec. 15, 2024. Templates for Interactive Webinars Marketo users now have the ability to create custom templates for room layouts in Interactive Webinars.
Adweek
JUNE 18, 2024
State Farm's long history of championing women's sports goes beyond just advertising. In this episode of Yeah That's Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024 Champion of Change Kristyn Cook, the chief agency, sales and marketing officer at State Farm. Cook talks about the various ways State Farm.
PubMatic
JUNE 18, 2024
In the ever-evolving world of digital advertising, transparency isn’t just a buzzword—it’s the bedrock of trust and efficiency. We are committed to fostering transparency throughout the programmatic ecosystem and are excited to announce PubMatic is an early adopter of the IAB Tech Lab’s standards buyers.json and DemandChain Object (DCO).
Adweek
JUNE 18, 2024
New agency Vacation made a conscious decision to launch during Pride Month. The queer- and Latina-owned full-service agency wants to upend regular agency conventions with a unique approach designed to uplift the communities it aligns with. While plenty of new agencies claim to be different, Vacation has carved out a niche, structuring its business objectives.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 18, 2024
Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test a self-serve DSP for targeting and attributing programmatic campaigns using the pharmacy chain’s first-party data and loyalty program. In a […] The post The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media appeared first on AdExchanger.
Adweek
JUNE 18, 2024
As commerce media explodes, and brands and retailers navigate shifting relationships, marketers face new challenges in breaking down silos and aligning measurement. At the Cannes Lions Festival, brand marketers from Clorox, General Mills and Sanofi joined connected commerce platform Stackline and ADWEEK's editor-in-chief Ryan Joe to discuss how they're reaching consumers amid that changing landscape.
Martech
JUNE 18, 2024
“We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is the founder and CEO of Constellation, among other things the tenth fastest-growing women-owned private company, according to Inc 500. In simple terms, Constellation is an agency with a creative platform that makes content scaleable.
Adweek
JUNE 18, 2024
Ahead of Cannes Lions, Magna delivered its latest global advertising forecast, and the new report gives a snapshot of the current ad market. According to Magna, advertising revenues will reach $927 billion this year, growing by +10%. The company said it is raising its 2024 growth forecast following a stronger-than-expected ad market in the first.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JUNE 18, 2024
If you can’t answer that six-word question, you’re selling a commodity. Organizations don’t buy things, people do. And people at companies aren’t spending their own money, so this is the only question on the table. A cogent story, based on affiliation and status, one that sees and respects the dynamics of the organization, is actually what they’re paying for.
Adweek
JUNE 18, 2024
The advertising industry has been saying that it will shift toward more privacy-oriented approaches for years, but many marketers still use invasive paradigms to try to extract as much data from users as possible, executives from Mastercard, Instacart and Dstillery shared at the ADWEEK House at Cannes Lions. "I think when the adtech community talks.
AdExchanger
JUNE 18, 2024
It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences go, advertisers follow. In a short period of time, CTV has gone from questionably viable to widely desirable. It’s the fastest-growing ad channel in the US, projected to increase by 22.4% to reach a total […] The post How CTV Publishers Can Thrive With The Right Technology Partner appeared first on AdExchanger.
Adweek
JUNE 18, 2024
Ad verification firm DoubleVerify is trying harder to explain to the industry what it does. At the Cannes Lions Festival, the firm announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV's tech and industry hot topics, like made-for-advertising (MFA) sites, social media measurement and brand safety, and fraud.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 18, 2024
WPP has unveiled one of the first fruits of its dive into AI in Cannes, the not terribly originally-named Production Studio. The AI-powered studio, developed with WPP production company Hogarth, uses the NVIDIA Omniverse development platform and OpenUSD for generative AI-enabled 3D workflows. The full launch follows a pilot exercise with clients including Ford and … The post WPP unveils AI-powered Production Studio first appeared on More About Advertising.
Adweek
JUNE 18, 2024
As the U.S. appears poised to remove cannabis from the most restrictive class of drugs--opening up significantly more marketing potential for the category--the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea.
Rob Campbell
JUNE 18, 2024
There’s been a lot written and said about brand assets over the years. A lot of claims and over-promises. Hell, careers have been made from being a cheerleader of it … even though it has also been responsible for a whole lot of terrible advertising. Contrived, complicit and confused advertising. That doesn’t mean it doesn’t have a value – or a role – but as I wrote here , the thing rarely talked about is that brand assets don’t happen by themselves.
Adweek
JUNE 18, 2024
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of snack maker PIM Brands, to explore the fascinating journey of his company. Initially founded as Promotion in Motion with the idea of advertising on tractor trailers, PIM Brands has transformed into one of North.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
JUNE 18, 2024
In an exclusive interview, Albert Thompson, Managing Director of Digital at Walton Isaacson, dissects The Trade Desk’s controversial Top 100 List. Thompson shares candid insights on the list’s implications for publishers, advertisers, and the future of digital advertising. The Trade Desk’s recent release of its Top 100 List has sent ripples through the digital advertising ecosystem, sparking more drama than the latest season of your favorite reality show.
Adweek
JUNE 18, 2024
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, global head of marketing at Airbnb. Asai shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's new Icons category. Asai brings extensive experience in design and marketing to Airbnb, beginning his.
AdExchanger
JUNE 18, 2024
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US. The post Measure Me This appeared first on AdExchanger.
Digiday
JUNE 18, 2024
To receive our daily Cannes briefing over email, please subscribe here. Halle Alice sat on the first day of Cannes Lions at Sport Beach soaking in the crowds as Taylor Swift’s “Shake it Off” played from the main stage ahead of a panel discussion there. She, like many others around her, was trying to shake off the jet lag. She had had a 17-hour journey from Los Angeles, where she is based permanently, and from where she usually creates content for her 14.9K Instagram followers — and a
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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