Adweek
JUNE 18, 2024
Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter. The sale process has been going on for several months, three sources said. The deal was sent out to new investors in April, according to a source familiar. That.
The Ad Tech Blog
JUNE 18, 2024
Understanding the Psychological Effects of Ad Frequency Key Points Ad frequency significantly impacts brand perception. High ad frequency can lead to ad fatigue and negative brand associations. Moderate ad frequency enhances brand recall and trust. Consumer behavior is influenced by the repetition of ads. Effective media planning is crucial for optimizing ad frequency.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 18, 2024
CANNES, France--Havas is the latest of the Big Six holding groups to bet big on AI, announcing plans to invest over $400 million in the tech over the next four years as it gears up to split from parent company Vivendi. The end goal is for Havas to float on the stock market, returning to.
AdExchanger
JUNE 18, 2024
Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson. The company was founded early last year and only has three […] The post Advertible Makes Its Case To SSPs For Running Native Channel Extensions appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 18, 2024
Meta announces the launch of Threads API to help businesses and creators effectively manage their content on the platform. This API will simplify the process of sharing content with its communities through third-party applications Key API features: Authentication, post publishing, and content retrieval: Businesses and creators can log in, create posts, and access their content.
Seth Godin
JUNE 18, 2024
If you can’t answer that six-word question, you’re selling a commodity. Organizations don’t buy things, people do. And people at companies aren’t spending their own money, so this is the only question on the table. A cogent story, based on affiliation and status, one that sees and respects the dynamics of the organization, is actually what they’re paying for.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 18, 2024
Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount.
Adweek
JUNE 18, 2024
The 2024 Cannes Lions International Festival of Creativity has a new category: humor. "Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences," Cannes Lions noted in a statement. Data shows there's good reason behind adding a humor category.
Martech
JUNE 18, 2024
The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo
Adweek
JUNE 18, 2024
Orange's "WoMen's Football" ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women's sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
JUNE 18, 2024
No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.
Adweek
JUNE 18, 2024
New agency Vacation made a conscious decision to launch during Pride Month. The queer- and Latina-owned full-service agency wants to upend regular agency conventions with a unique approach designed to uplift the communities it aligns with. While plenty of new agencies claim to be different, Vacation has carved out a niche, structuring its business objectives.
AdExchanger
JUNE 18, 2024
Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test a self-serve DSP for targeting and attributing programmatic campaigns using the pharmacy chain’s first-party data and loyalty program. In a […] The post The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media appeared first on AdExchanger.
Adweek
JUNE 18, 2024
As commerce media explodes, and brands and retailers navigate shifting relationships, marketers face new challenges in breaking down silos and aligning measurement. At the Cannes Lions Festival, brand marketers from Clorox, General Mills and Sanofi joined connected commerce platform Stackline and ADWEEK's editor-in-chief Ryan Joe to discuss how they're reaching consumers amid that changing landscape.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 18, 2024
“We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is the founder and CEO of Constellation, among other things the tenth fastest-growing women-owned private company, according to Inc 500. In simple terms, Constellation is an agency with a creative platform that makes content scaleable.
Adweek
JUNE 18, 2024
The advertising industry has been saying that it will shift toward more privacy-oriented approaches for years, but many marketers still use invasive paradigms to try to extract as much data from users as possible, executives from Mastercard, Instacart and Dstillery shared at the ADWEEK House at Cannes Lions. "I think when the adtech community talks.
Martech
JUNE 18, 2024
Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication before Dec. 15, 2024. Templates for Interactive Webinars Marketo users now have the ability to create custom templates for room layouts in Interactive Webinars.
Adweek
JUNE 18, 2024
Ad verification firm DoubleVerify is trying harder to explain to the industry what it does. At the Cannes Lions Festival, the firm announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV's tech and industry hot topics, like made-for-advertising (MFA) sites, social media measurement and brand safety, and fraud.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Playwire
JUNE 18, 2024
Key Takeaways Google’s new Search Generative Experience (SGE) is the latest update to the search engine results page (SERP) that leverages AI to provide generated answers to questions. Google SGE provides opportunities for publishers to rework old content and hone in on their specialty to deliver premium content. The top five things publishers need to do to benefit from this search engine shift are: consider article format, include schema markup, diversify your content strategy, think of content
Adweek
JUNE 18, 2024
As the U.S. appears poised to remove cannabis from the most restrictive class of drugs--opening up significantly more marketing potential for the category--the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea.
PubMatic
JUNE 18, 2024
In the ever-evolving world of digital advertising, transparency isn’t just a buzzword—it’s the bedrock of trust and efficiency. We are committed to fostering transparency throughout the programmatic ecosystem and are excited to announce PubMatic is an early adopter of the IAB Tech Lab’s standards buyers.json and DemandChain Object (DCO).
Adweek
JUNE 18, 2024
State Farm's long history of championing women's sports goes beyond just advertising. In this episode of Yeah That's Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024 Champion of Change Kristyn Cook, the chief agency, sales and marketing officer at State Farm. Cook talks about the various ways State Farm.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 18, 2024
It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences go, advertisers follow. In a short period of time, CTV has gone from questionably viable to widely desirable. It’s the fastest-growing ad channel in the US, projected to increase by 22.4% to reach a total […] The post How CTV Publishers Can Thrive With The Right Technology Partner appeared first on AdExchanger.
Adweek
JUNE 18, 2024
Ahead of Cannes Lions, Magna delivered its latest global advertising forecast, and the new report gives a snapshot of the current ad market. According to Magna, advertising revenues will reach $927 billion this year, growing by +10%. The company said it is raising its 2024 growth forecast following a stronger-than-expected ad market in the first.
Digiday
JUNE 18, 2024
In a bid to earn more ad revenue, Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year. Daily Mail has already garnered a large following with its short-form video strategy — it’s one of the biggest news publishers on TikTok , with over 9 million followers on its main account and about 1 billion monthly views, according to Tubular data.
Adweek
JUNE 18, 2024
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of snack maker PIM Brands, to explore the fascinating journey of his company. Initially founded as Promotion in Motion with the idea of advertising on tractor trailers, PIM Brands has transformed into one of North.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 18, 2024
To receive our daily Cannes briefing over email, please subscribe here. Halle Alice sat on the first day of Cannes Lions at Sport Beach soaking in the crowds as Taylor Swift’s “Shake it Off” played from the main stage ahead of a panel discussion there. She, like many others around her, was trying to shake off the jet lag. She had had a 17-hour journey from Los Angeles, where she is based permanently, and from where she usually creates content for her 14.9K Instagram followers — and a
Adweek
JUNE 18, 2024
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, global head of marketing at Airbnb. Asai shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's new Icons category. Asai brings extensive experience in design and marketing to Airbnb, beginning his.
AdExchanger
JUNE 18, 2024
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US. The post Measure Me This appeared first on AdExchanger.
Digiday
JUNE 18, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify We’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast. This is Uber Ads’ second year in business and, simultaneously, its second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo’s DSP and
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
317 
Let's personalize your content