Adweek

APRIL 14, 2025

Legacy brand Zig-Zag partners with Cannabis Now Media for a Times Square takeover for 420.

Media 358

Media 358

Seth Godin

APRIL 14, 2025

You can’t. That’s because toddlers don’t understand what an argument is and aren’t interesting in having one. Toddlers (which includes defensive bureaucrats, bullies, flat earthers, folks committed to a specific agenda and radio talk show hosts) may indicate that they’d like to have an argument , but they’re actually engaging in connection, noise, play acting or a chance to earn status.

Conversion 136

Conversion 136

Adweek

APRIL 14, 2025

Caitlin Clark and Gainbridge give Indianapolis an assist on WNBA Draft Day as the Indiana Fever's Field House namesake calls in creative neighbors Young & Laramore for a season-opening ad

Marketing 310

Marketing 310

Martech

APRIL 14, 2025

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows a distinct genAI signature.

Marketing 82

Marketing Communications A/B Testing Conversion 82

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 14, 2025

Payne's pro-tariff coverage has stood apart from most news outlets.

304

304

Martech

APRIL 14, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are marketers really replicating some of the most popular martech applications for a fraction of the cost using AI? And what can SaaS martech vendors do about it?

MarTech 74

MarTech Marketing 74

Martech

APRIL 14, 2025

I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Either way, when my dishwasher stopped working last month, I began the search for a replacement. I came across various options, including Wi-Fi-connected models, smart models with AI features and traditional dishwashers.

Marketing 71

Marketing Manufacturing Communications MarTech 71

Adweek

APRIL 14, 2025

The addition of these two new members brings the board to 15.

Media 276

Media 276

VideoWeek

APRIL 14, 2025

A report from the Advertising Association last year found that public perceptions of advertising’s social contribution is improving; 44 percent of UK respondents said advertising drives positive change in society, up from 34 percent in 2021. Meanwhile 34 percent of people agreed that advertising helps them make more sustainable purchases. However, these positive impacts on consumer behaviour can easily be overshadowed by the carbon emissions associated with advertising.

Ad Exchange 59

Ad Exchange Agency Advertising Ad Tech 59

Adweek

APRIL 14, 2025

Independent media company The Africa Channel is launching its own ad solution, Pulse 360.

Media 270

Media 270

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

More About Advertising

APRIL 14, 2025

As Amazon’s Jeff Bezos prepare to catapult wife-to-be and her pals, including warbler Katy Perry, into space in advance of their wedding, alarm is being expressed by the UN’s Committee on the Peaceful Uses of Outer Space (COPUOS), about potential uses of the stratosphere with some scientists fearing it could be the next frontier for … The post Is space the next frontier for Out of Home ads?

Advertising 59

Advertising Finance Media 59

Adweek

APRIL 14, 2025

Rachel Maddow Show and Jake Tapper were on top for MSNBC and CNN, respectively.

266

266

VideoWeek

APRIL 14, 2025

Barb, the UK’s primary TV measurement body, has this morning announced the launch of overnight commercial spot ratings in beta, enabling advertisers to get a preliminary measure of their ads’ performance the day after they air. While Barb already reports on linear commercial spot audiences eight days after airing, the measurement body says advertisers’ expectations around reporting speed have increased, given their ability to monitor digital campaigns in real time.

Agency 52

Agency Audience Advertising Media 52

Adweek

APRIL 14, 2025

Possible will be back in Miami Beach this monthwith bigger, bolder ambitions.

Marketing 245

Marketing 245

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

VideoWeek

APRIL 14, 2025

Ad-supported streaming TV exploded last year says Zuzanna Gierlinska, chief commercial officer at MiQ, bringing a large volume of quality inventory to the market. But there’s a gap between the extent to which viewers have shifted over to streaming, and the level to which advertisers’ investment has tracked that shift. In this interview Gierlinska discusses how programmatic can help close that gap, helping advertisers cherry pick the right inventory for them, and apply dynamic pricing

Advertising 52

Advertising Marketing Ad Tech 52

Adweek

APRIL 14, 2025

Zoom has hired Kimberly Storin as its new chief marketing officer (CMO).

Communications 241

Communications Marketing 241

Exchange Wire

APRIL 14, 2025

In todays digest, we explore lawsuits filed against The Trade Desk over alleged consumer privacy violations, growing concerns around OpenAIs reduced AI model safety testing, and how a lack of customer-centric focus is costing creative agencies. The Trade Desk Faces Two [.] The post Digest: The Trade Desk faces two Privacy Lawsuits; AI model Safety Testing Time Reduced by OpenAI appeared first on ExchangeWire.com.

Agency 52

Agency 52

Adweek

APRIL 14, 2025

Eck, who founded the streetwear line Ecko Unltd., is rejoining Complex after founding the publisher in 2002.

eCommerce 238

eCommerce 238

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

APRIL 14, 2025

Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today (April 14th, 2025) the global availability of Exclusion Lists for TikTok, powering the industrys most advanced AI-driven suitability controls on the platform. Through [.] The post Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists appeared first on ExchangeWire.com.

52

52

Adweek

APRIL 14, 2025

Publicis Groupe CEO says clients are 'cautious but combative' following a strong Q1.

Marketing 204

Marketing Agency 204

AdPushup

APRIL 14, 2025

The main purpose of the gaming ad networks is to find ad spaces on the publishers’ sites or apps for advertisers or app/game developers. Gaming ad networks have come up as a safe haven for publishers to monetize their gaming assets. As these networks specifically deal in gaming ad inventory, it becomes easy for advertisers [.

Ad network 52

Ad network Ad Inventory Ad Space Advertising 52

Adweek

APRIL 14, 2025

The wave of highly unserious marketing that once felt like rebellion has turned into technique.

Marketing 203

Marketing Advertising 203

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

APRIL 14, 2025

MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by [.] The post MarkApp Announces Strategic Partnership with Sovrn appeared first on ExchangeWire.com.

Audience 52

Audience Agency Media 52

Adweek

APRIL 14, 2025

AKQA has appointed four new global executives as part of a broader restructure.

Agency 203

Agency 203

Digiday

APRIL 14, 2025

WPP has already unleashed more than 28,000 agents across its business. Now, it’s racing to keep them in line. Thats the job of Daniel Hulme, the holdcos chief AI officer. Hes not focused on flashy demos or one-off tools. Hes trying to engineer the infrastructure that keeps thousands of AI agents from running amok internally and out in the world.

Media 82

Media Agency Marketing 82

Adweek

APRIL 14, 2025

In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwells descent into madnessfrom sniffing out rumors to convincing over a dozen inside sources to speak about their experiences with the agency.

Agency 201

Agency 201

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

APRIL 14, 2025

Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%. Last year it led the ad holding groups with 5.8% growth. Publicis’ Q1 4.9% tops Havas’s 2.1%. Publicis net revenue was up 9.4%. All this, though, before Trumponomics hit the world with the US announcing … The post Publicis Groupe begins 2025 with 4.9% growth sticks to forecasts despite Trumponomics first appeared on More About Advertising.

Advertising 59

Advertising Finance Media Agency 59

Adweek

APRIL 14, 2025

The Los Angeles station is meeting with the National Association of Black Journalists Board of Directors today to talk about the incident.

Media 198

Media 198

More About Advertising

APRIL 14, 2025

Yesterday we reported on space as the nex frontier for Out of Home ads, today it’s Oreo (which does indeed seem to pop up everywhere these days) “dunking” its new Oreo Space Dunk in the Milky Way (not the Mars brand, the star constellation.) Courtesy of Publicis Groupe’s newly-minted Leo, Indonesia branch. Oreo and milk’s … The post Now Oreo dunks in space first appeared on More About Advertising.

Pop-Up 52

Pop-Up Advertising Agency 52

Adweek

APRIL 14, 2025

Knapp is set to step down as a 5 p.m. anchor in late May 2025.

Affiliates 193

Affiliates 193

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing