Seth Godin
MARCH 31, 2024
Some people go to the gym for health and energy. Some go to lift more weight than they did yesterday (or more than the person next to them). You can start a company to make an impact and surround yourself with people on a similar journey, or you can seek to maximize the stock price and profits.
AdExchanger
MARCH 31, 2024
The days of online ad industry self-regulation are well and truly over. “It’s time to accept that we are a globally regulated industry, much like finance, energy and health care,” said IAB Tech Lab CEO Tony Katsur, speaking at a Tech Lab event about signal loss in New York City on Thursday. In 2023 alone, […] The post Privacy Compliance Is At The Top Of The Tech Lab’s 2024 To-Do List appeared first on AdExchanger.
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Digiday
MARCH 31, 2024
Kotaku’s future is hanging in the balance. It hinges on whether the decades-popular online publication’s owner G/O Media succeeds in transforming it from a gaming news outlet to a hub for game guides — tips and walkthroughs to help gamers overcome tricky challenges. This strategic shift is a gamble for G/O Media, spurred by the industry’s most significant slowdown in three decades and the need to adapt.
AdExchanger
MARCH 31, 2024
Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website interactions. Then dynamic creative optimization (DCO) came along. Easily paired with programmatic advertising technology, it automatically creates, iterates on and optimizes personalized ads […] The post What Is The Future Of Dynamic Creative Optimization (DCO)?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
MARCH 31, 2024
With the 2024 U.S. election just seven months away, U.S. officials warn the AI era poses a far bigger threat than the past two decades of social media. However, few have a more personal connection to the topic than Hillary Clinton. At an event hosted by the Aspen Institute and Columbia University last week about AI and global elections , the former secretary of state and presidential candidate said AI poses a “totally different level of threat” and makes foreign actors’ past efforts on Facebook
AdExchanger
MARCH 31, 2024
US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. However, new requirements with respect to the processing of children’s data are occurring at the US state level and seemingly flying below the radar. Participants in the ad tech ecosystem should take note. These […] The post Advertisers Take Note: State Laws Zero In On Protecting Kids’ Digital Privacy Rights appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 31, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength” meter in 2018 as an indicator of whether ad creative is expected to perform well. But ad strength could quietly be a more important backend lever that helps Google shape campaigns and funnel budgets where […] The post Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts appeared first on AdExchanger.
Digiday
MARCH 31, 2024
Two months into the launch of an ad-supported tier, media agency buyers have mixed reviews of Amazon Prime, one of the biggest connected TV streaming services available to consumers. Though they celebrate Amazon Prime’s significant subscriber base and quality programming — and some felt Amazon priced itself more reasonably than Netflix did when it launched more than a year ago — buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer request
AdPushup
MARCH 31, 2024
There are plenty of reasons why Google Ad Manager 360 is one of the best ad management platforms available for publishers. For example, advanced reporting features, targeting capabilities, and more. Google Ad Manager 360 (GAM) is a platform that seamlessly organizes and delivers ads on the web, mobile, and app inventory. It combines the resources [.
Digiday
MARCH 31, 2024
The moment of reckoning for performance marketers seems to have finally arrived. For years, marketers over-emphasized performance marketing, especially as the return on ad spend became even more important amid economic uncertainty. But as the digital advertising marketplace gets more crowded, expensive and riddled with data privacy initiatives, performance marketers find themselves at an inflection point.
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