Adweek

APRIL 13, 2025

Spotifypays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign.

Advertising 342

Advertising 342

Digiday

APRIL 13, 2025

Retail media networks were supposed to be the ad industrys silver bullet, offering highly targeted ad opportunities with first-party retailer data. But cracks are starting to form in the illusion, as marketers take a closer look at the $62 billion business in the U.S. And those cracks are trickling all the way down to the way agencies and retailers themselves hire retail media strategists, buyers and experts.

Retail 81

Retail Agency Media Marketing 81

Adweek

APRIL 13, 2025

Media's job has changed: Instead of owning attention, you have to earn participation.

Audience 272

Audience Media 272

Single Grain

APRIL 13, 2025

Personalized LinkedIn ads are vital to an account-based marketing (ABM) campaign. Single Grain Marketing uses Karrot.ai to optimize LinkedIn advertising for our clients. What are other ways that businesses can boost their LinkedIn strategy for ABM? Brands can personalize ads and organic posts to complement their ABM strategy. Here are recent success stories where we reinvented our clients ABM campaigns with LinkedIn ads.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 13, 2025

ADWEEK is launching a new podcast Adspeak to bring to life the biggest stories that will help make sense of the advertising industry, how it works, and the people pulling the strings.

Advertising 255

Advertising 255

More About Advertising

APRIL 13, 2025

Micosoft’s Xbox has won plenty of gongs for its advertising over the years (mostly via McCann). Droga5 is on the case here (with two directors – see Instagram box) and undoubtedly the most sympathetic portrayal of rats in an ad. To show us our human inside in this metronomic world. Which Microsoft has done a … The post XBox enlists rat army to show our human side first appeared on More About Advertising.

Advertising 59

Advertising 59

Digiday

APRIL 13, 2025

Google built its empire on media dollars. Now, it’s eyeing the other side of the equation creativity with AI as its way in. The signs have been piling up over the last 18 months but the clearest signal yet came last week at the annual Google Cloud Next. In Las Vegas, the giant unveiled an expanded suite of content creation tools: Veo 2 for video, Imagen 3 for images, Lyria for music and the Chirp 3 model for custom voice tech, all designed to turn minimal input into maximum output.

Media 63

Media Agency Marketing 63

More About Advertising

APRIL 13, 2025

Britains HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra 420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m packets of crisps, cakes and chocolate … The post Advertising spend up 26% on HFSS food ahead of October ban first appeared on More About Advertising.

Food 52

Food Advertising Marketing 52

Digiday

APRIL 13, 2025

Subscribe: Apple Podcasts • Spotify Being stuck in the middle isnt just a metaphor its daily life for the sandwich generation. These are the working parents juggling the care of kids while also supporting aging parents, and its a lot. Between the rising costs of childcare, senior care and just everyday life, the pressure is mounting, especially for women who still tend to shoulder most of the caregiving.

Media 48

Media Marketing 48

Seth Godin

APRIL 13, 2025

In a hurried world with infinite content, it’s worth considering that you’re no longer paid by the word when you write, in fact, you should pay for every extra word you use. Be as brief as is useful.

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88

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Advertising

Rob Campbell

APRIL 13, 2025

I’m back. But I barely survived. Part of that is because my trip was full-on. The other part is having a puppy is even more full-on. Seriously, it’s like having a baby all over again. Fortunately, we loved that period of our life so it’s not too bad … but bloody hell, it’s also pretty demanding. A few months ago, I wrote about how people in agencies should be taught ‘ the art of conflict management ‘ … but now I think the other skill we should all

Agency 62

Agency 62

Digiday

APRIL 13, 2025

With a potential economic recession on the horizon, content creators are adjusting their monetization strategies to rely less on individual fans and more on advertisers. As President Donald Trumps proposed tariffs paused, as they are threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscr

Media 89

Media Advertising Marketing 89

Digiday

APRIL 13, 2025

With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash of on/off tariffs globally) will make for a possibly messy collision of circumstances. Interestingly enough, the use of principal media somewhat of a boogeyman to many agencies who decry its use could end up being a bit of an unwitting hero, ready to pull the marketplace out of the crash into said brick wall.

Media 84

Media Agency Advertising Marketing 84