Adweek
JANUARY 10, 2025
If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in.
Martech
JANUARY 10, 2025
This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.
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Adweek
JANUARY 10, 2025
The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to.
Martech
JANUARY 10, 2025
Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This initative reflects Salesforce’s commitment to deploying AI agentic resources across its platform. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 10, 2025
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners. Throughout the week, ADWEEK caught up with.
Ad Monsters
JANUARY 10, 2025
AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Publisher Forums inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks will debut March 9-11, 2025, at the luxurious Pier Sixty-Six Hotel
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 10, 2025
No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES to learn how the Publicis-owned agency helps brands connect with their customers through meaningful media experiences. The post Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data appeared first on AdExchanger.
Adweek
JANUARY 10, 2025
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo over the company's Workplace internal communications forum, as first reported by Axios. According to Gale's post, Meta will no longer have.
AdExchanger
JANUARY 10, 2025
Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year. The post AI And Smart Tech: AdExchanger Does CES 2025 appeared first on AdExchanger.
Adweek
JANUARY 10, 2025
Venu Sports is officially out of the game. Today, Disney-owned ESPN, Fox, and Warner Bros. Discovery announced in a joint statement that Venu Sports, their proposed virtual MVPD service, will be discontinued. The decision is effective immediately. It comes the same week that Disney announced a deal to combine its Hulu + Live TV business.
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AdExchanger
JANUARY 10, 2025
What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech. The post CES 2025: The Future Of Curation, with PubMatic CRO Kyle Dozeman appeared first on AdExchanger.
Adweek
JANUARY 10, 2025
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in damage, according to AccuWeather. Area agencies and production companies are feeling the effects of the fires as well, with some staffers being.
MNTN
JANUARY 10, 2025
As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. While often used interchangeably, these two terms represent distinct facets of the streaming ecosystem, each with unique advantages for brands. Understanding these differences is key to leveraging their potential effectively and reaching consumers where it matters most.
Adweek
JANUARY 10, 2025
Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK. Whereas some agencies have opened.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JANUARY 10, 2025
Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless battery of cheap online ads on which they (clients) spend nearly all their money (surely some mistake – ed.) But storytelling in ads is tricky, not least because people are going to be exposed to … The post MAA Ad of the Week: Deezer from BETC Paris first appeared on More About Advertising.
Adweek
JANUARY 10, 2025
Participating in Dry January has some obvious health and wellbeing benefits--like better sleep, less brain fog and fewer calories ingested--but it's kind of a drag, right? Isn't it all about deprivation? That's the entrenched opinion, even though 25% of Americans over 21 say they took part in the alcohol-free month last year, per researcher Civic.
AdExchanger
JANUARY 10, 2025
What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech. The post CES 2025: The Future Of Curation, with PubMatic CRO Kyle Dozeman appeared first on AdExchanger.
Adweek
JANUARY 10, 2025
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results. According to Linqia's CEO Nader Alizadeh, a different approach is required to avoid falling victim to the sea of sponsored content sameness.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 10, 2025
Why are luxury ads so tricky? Because the usual marketing playbooksolving consumer insights just doesnt cut it. Luxury isnt about what you need; its about what you want. Its emotional. Its about making you think, This brand gets me, and its worth the splurge. And todays generation of luxury consumers are making this even … The post Superhero Chengcheng Li picks her Desert Island (luxury) Ads first appeared on More About Advertising.
Adweek
JANUARY 10, 2025
Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New England Patriots and Tampa Bay Buccaneers tight end shank kicks during its Super Bowl ads in 2023 and.
Single Grain
JANUARY 10, 2025
Interested in sparking (or scaling) your account-based marketing strategy, but don’t know where to start? Then this is the article for you. The sales process would be easier if you immediately connect with the leads with the highest value. Fortunately, this is possible with an account-based marketing strategy (ABM). ABM is by no means a new approach to high ticket sales, but it’s made partly new again when enhanced by AI.
Adweek
JANUARY 10, 2025
The average age of people paying attention to Supreme Court proceedings may never be younger than it will likely be today (Friday) when the next steps toward determining the fate of TikTok will be taken. As part of the Protecting Americans From Foreign Adversary Controlled Applications Act, which was passed by Congress in April, the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
JANUARY 10, 2025
Please buy Adpulp a coffee. Dear reader, you have your own reasons for supporting this website and its creators. And I honor your reasons! My reason for asking today is not because we are presently short on coffee. I’m a fiend for the brew. In fact, just this morning my local purveyor poured me a […] The post Please Buy Adpulp A Coffee appeared first on Adpulp.
Adweek
JANUARY 10, 2025
In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed oral arguments on a federal law that could force TikTok to shut down in the U.S. in about nine days unless the app severs ties with its Chinese parent company, ByteDance. The oral arguments lasted nearly three hours.
Ad Tech Daily
JANUARY 10, 2025
NEW YORK — DoubleVerify (DV) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it will report fourth quarter and full year 2024 financial results after the market close on Thursday, February 27, 2025. Management will host a conference call and webcast to discuss DV’s financial results, recent […] The post DoubleVerify to Announce Fourth Quarter and Full Year 2024 Financial Results on February 27, 2025 appeared first
Adweek
JANUARY 10, 2025
Top of the Ticker: As the California wildfires continue to wreak unimaginable destruction on the Los Angeles region, NBC News will take a closer look at the calamity with a special primetime report, Fire & Ash: Devastation L.A.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Tech Daily
JANUARY 10, 2025
Company Intends to Cure the Deficiency and Regain Compliance with NYSE Notice Has No Immediate Impact on the Listing or Trading of System1s Class A Common Stock LOS ANGELES — System1, Inc. (NYSE: SST) (System1 or the Company), an omnichannel customer acquisition marketing platform, announced today that it was notified by the New York Stock […] The post System1 Receives Notice of Non-Compliance with New York Stock Exchange Trading Share Price Listing Rule appeared first on Ad Tech Dai
Adweek
JANUARY 10, 2025
I've been watching some pretty compelling coverage of the fires in and around Los Angeles for the past few days. Personally, I flip between KNBC and KCBS, only because I subscribe to apps that allow me to do that from my couch 400 miles North in the Bay Area -- Sorry Fox and ABC stations.
Martech
JANUARY 10, 2025
AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message.
Adweek
JANUARY 10, 2025
Hoda Kotb said farewell to Today on Friday morning after a 17-year plus stint as part of NBC News' flagship morning franchise. It was a two part farewell for Kotb, who first bid goodbye to her main Today family during the early portion of the morning broadcast. Her farewell continued during Today with Hoda and.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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