Adweek
DECEMBER 9, 2024
The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year. This update, which amended Google's Site Reputation Abuse (SRA) policy, has upended the affiliate businesses of.
Martech
DECEMBER 9, 2024
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.
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Adweek
DECEMBER 9, 2024
Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG). The mega-merger between the two New York-listed businesses will create the world's largest advertising group. John Wren, chair and chief executive (CEO) of Omnicom said in a statement the deal would combine "highly complementary data and technology platforms" to drive growth for.
Martech
DECEMBER 9, 2024
OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 9, 2024
Artificial intelligence startup ProRata.ai wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist. People can sign up.
Martech
DECEMBER 9, 2024
“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
DECEMBER 9, 2024
Attekmi (former SmartHub) was recognised for outstanding customer support with top industry awards, including accolades from ExchangeWire and Titan Awards. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [.] The post Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards appeared first on ExchangeWire.com.
Adweek
DECEMBER 9, 2024
Omnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. It's been more than ten years since the derailed merger between Omnicom with Publicis Groupe and this time, Wren made sure there was agreement between.
Martech
DECEMBER 9, 2024
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.
Adweek
DECEMBER 9, 2024
Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data.
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Digiday
DECEMBER 9, 2024
Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low. These threat actors buy and sell exploit kits and malicious software on the dark web, and AI is key in building out new attacks. AI is also useful in creating bogus creatives and landing pages, ensnaring consumers into dangerous schemes and fooling ad platform security audits.
Adweek
DECEMBER 9, 2024
Mastercard wants to help small and midsized businesses harness the power of artificial intelligence. The payments company began a pilot Monday of a generative AI chatbot tool Mastercard Small Business AI, designed to help SMB owners in all categories, regardless of what stage their business has achieved.
Martech
DECEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
DECEMBER 9, 2024
Nearly two months after AKQA announced the departure of founder and CEO Ajaz Ahmed, the WPP-owned digital agency has reorganized its network to better service clients across offices and markets, it shared exclusively with ADWEEK. The new structure aims to simplify access to AKQA's offering for clients, who increasingly want integrated services and teams.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
DECEMBER 9, 2024
Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.
Adweek
DECEMBER 9, 2024
It's not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct supply-side platform or their own internal proprietary solution. Just imagine how "ruff" a pet brand has it selling products on Target, Petco, Kroger, and Amazon. With all of these platforms measured a little (or a lot).
Digiday
DECEMBER 9, 2024
Subscribe: Apple Podcasts • Spotify Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel isnt regularly refilled with new prospective customers. Over time, in order to compete and continue to grow, you need to expand your funnel.
Adweek
DECEMBER 9, 2024
Though initially described as a mega-merger, the deal between Omnicom and Interpublic Group is structured as an acquisition by Omnicom, and the new entity will continue to be called Omnicom and trade on the New York Stock Exchange under the OMC ticker. A new leadership structure was announced Monday (Dec. 9) morning. The combination brings.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
DECEMBER 9, 2024
Pay-per-click (PPC) campaigns are a staple of performance marketing. Only paying for when someone interacts with your ad content is a great means of retaining control of your marketing budget and tracking spending. However, you cant see the entire PPC picture without measuring your cost-per-click (CPC). Calculating CPC helps you assess the cost-effectiveness of your campaigns by showing how much you are paying for each ad click.
Adweek
DECEMBER 9, 2024
BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand's first CMO since 2020. He will report to chief revenue officer Matt Prevost, who served as CMO prior to becoming the company's CRO. The new CMO brings over 30 years of consumer marketing experience to.
AdExchanger
DECEMBER 9, 2024
The old saying may you live in interesting times has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […] The post Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media appeared first on AdExchanger.
Adweek
DECEMBER 9, 2024
Reddit became the latest platform to dip its toes into the artificial-intelligence-powered search waters with its announcement Monday that it is expanding its test of Reddit Answers. The company said people come to its platform for advice, answers, and perspectives, and AI-powered search that surfaces discussions, hot takes, information, and recommendations from communities and conversations.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 9, 2024
So now we wait. Omnicom has agreed its deal to buy US rival IPG (Interpublic) in a deal which values the new entity at around $30bn, ahead of current market cap leader Publicis on $27bn. Combined 2023 revenues are nearly $26bn. The deal, if it goes ahead, gives IPG shareholders a premium of around 20% … The post Omnicom agrees deal for IPG but game may not be over yet first appeared on More About Advertising.
Adweek
DECEMBER 9, 2024
Friday, Nov. 22 CNN's total viewer audience once again fell below 500,000 total viewers in primetime and total day. The network's most-watched program in total viewers was the 5 p.m. hour of The Lead with Jake Tapper, while NewsNight with Abby Phillip was first in the demo.
More About Advertising
DECEMBER 9, 2024
Must be the season for them…while most of the ad world waits for the repercussions of the mooted Omnicom takeover of IPG (including the thousands of people whose job prospects are likely to change) other deals are afoot. UK-based digital media, marketing and technology company Brave Bison is buying international sports marketing business Engage Digital … The post Brave Bison buys sports agency Engage for 11m first appeared on More About Advertising.
Adweek
DECEMBER 9, 2024
Former Fox Corporation and News Corporation chairman Rupert Murdoch has lost his bid to alter his family trust. The New York Times reported on Monday that a Nevada commissioner ruled against the Australian media titan, who had hoped to consolidate control of Fox News Media under his son, Lachlan Murdoch. The younger Murdoch currently serves.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
DECEMBER 9, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been a notable year in many ways one of which was Google’s decision over the summer to keep third-party cookies in its Chrome browser after all. Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.
Adweek
DECEMBER 9, 2024
A new advertising star is born, and her name is Luna. The female primate--created through a mix of live-action and computer-generated images--leads viewers through 3 billion years of Earth's history in a lushly cinematic three-minute commercial for the Royal Ontario Museum. Oh, and she sings a heart-wrenchingly beautiful aria from the Italian opera "L'elisir d'amore.".
More About Advertising
DECEMBER 9, 2024
Omnicoms acquisition of IPG is a massive piece of news just as the industry slows down for Christmas. But what does it mean? At its most simple, three businesses (WPP, Publicis, Omnicom/IPG) that will look quite similar and compete heavily. Of the networks, Omnicom and IPG have the most devolution in their operating brands, although … The post Waypoints Matt Lacey: how the ad world will look after Omnicom/IPG first appeared on More About Advertising.
Adweek
DECEMBER 9, 2024
If you want to know who received an early look at Squid Game's highly-anticipated sophomore season, it sure seems like streaming giant Netflix gave the green light to Golden Globes voters. and the red light to everyone else. When the nominations for the award show's 82nd edition were unveiled on Monday morning, Season 2 of.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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