Adweek
DECEMBER 9, 2024
Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG). The mega-merger between the two New York-listed businesses will create the world's largest advertising group. John Wren, chair and chief executive (CEO) of Omnicom said in a statement the deal would combine "highly complementary data and technology platforms" to drive growth for.
Martech
DECEMBER 9, 2024
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.
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Adweek
DECEMBER 9, 2024
Artificial intelligence startup ProRata.ai wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist. People can sign up.
Martech
DECEMBER 9, 2024
OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 9, 2024
The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year. This update, which amended Google's Site Reputation Abuse (SRA) policy, has upended the affiliate businesses of.
Martech
DECEMBER 9, 2024
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
DECEMBER 9, 2024
Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data.
Exchange Wire
DECEMBER 9, 2024
Attekmi (former SmartHub) was recognised for outstanding customer support with top industry awards, including accolades from ExchangeWire and Titan Awards. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [.] The post Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards appeared first on ExchangeWire.com.
Adweek
DECEMBER 9, 2024
Omnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. It's been more than ten years since the derailed merger between Omnicom with Publicis Groupe and this time, Wren made sure there was agreement between.
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Digiday
DECEMBER 9, 2024
Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low. These threat actors buy and sell exploit kits and malicious software on the dark web, and AI is key in building out new attacks. AI is also useful in creating bogus creatives and landing pages, ensnaring consumers into dangerous schemes and fooling ad platform security audits.
Adweek
DECEMBER 9, 2024
Friday, Nov. 22 CNN's total viewer audience once again fell below 500,000 total viewers in primetime and total day. The network's most-watched program in total viewers was the 5 p.m. hour of The Lead with Jake Tapper, while NewsNight with Abby Phillip was first in the demo.
Playwire
DECEMBER 9, 2024
Key Points AI search is fundamentally changing how users discover digital content, requiring publishers to rethink their traffic strategies. Traditional SEO tactics are becoming less effective as AI synthesizes answers directly in search results. Digital publishers need to focus on content creation that AI can't easily replicate. This publishing trend presents new opportunities for those who understand how to optimize for AI discovery.
Adweek
DECEMBER 9, 2024
Tuesday, Nov. 26 Even during the slow Thanksgiving holiday period, Fox News' The Five continues to be appointment television. The show hovered above the four million mark in total viewers, and was the network's second most-watched show in Adults 25-54 demo. MSNBC's most-watched program in total viewers was Deadline: White House with Nicolle Wallace, while.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
DECEMBER 9, 2024
Subscribe: Apple Podcasts • Spotify Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel isnt regularly refilled with new prospective customers. Over time, in order to compete and continue to grow, you need to expand your funnel.
Adweek
DECEMBER 9, 2024
Nearly two months after AKQA announced the departure of founder and CEO Ajaz Ahmed, the WPP-owned digital agency has reorganized its network to better service clients across offices and markets, it shared exclusively with ADWEEK. The new structure aims to simplify access to AKQA's offering for clients, who increasingly want integrated services and teams.
illumin
DECEMBER 9, 2024
Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.
Adweek
DECEMBER 9, 2024
Mastercard wants to help small and midsized businesses harness the power of artificial intelligence. The payments company began a pilot Monday of a generative AI chatbot tool Mastercard Small Business AI, designed to help SMB owners in all categories, regardless of what stage their business has achieved.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
DECEMBER 9, 2024
Pay-per-click (PPC) campaigns are a staple of performance marketing. Only paying for when someone interacts with your ad content is a great means of retaining control of your marketing budget and tracking spending. However, you cant see the entire PPC picture without measuring your cost-per-click (CPC). Calculating CPC helps you assess the cost-effectiveness of your campaigns by showing how much you are paying for each ad click.
Adweek
DECEMBER 9, 2024
If you want to know who received an early look at Squid Game's highly-anticipated sophomore season, it sure seems like streaming giant Netflix gave the green light to Golden Globes voters. and the red light to everyone else. When the nominations for the award show's 82nd edition were unveiled on Monday morning, Season 2 of.
More About Advertising
DECEMBER 9, 2024
So now we wait. Omnicom has agreed its deal to buy US rival IPG (Interpublic) in a deal which values the new entity at around $30bn, ahead of current market cap leader Publicis on $27bn. Combined 2023 revenues are nearly $26bn. The deal, if it goes ahead, gives IPG shareholders a premium of around 20% … The post Omnicom agrees deal for IPG but game may not be over yet first appeared on More About Advertising.
Adweek
DECEMBER 9, 2024
It's not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct supply-side platform or their own internal proprietary solution. Just imagine how "ruff" a pet brand has it selling products on Target, Petco, Kroger, and Amazon. With all of these platforms measured a little (or a lot).
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 9, 2024
Must be the season for them…while most of the ad world waits for the repercussions of the mooted Omnicom takeover of IPG (including the thousands of people whose job prospects are likely to change) other deals are afoot. UK-based digital media, marketing and technology company Brave Bison is buying international sports marketing business Engage Digital … The post Brave Bison buys sports agency Engage for 11m first appeared on More About Advertising.
Adweek
DECEMBER 9, 2024
Though initially described as a mega-merger, the deal between Omnicom and Interpublic Group is structured as an acquisition by Omnicom, and the new entity will continue to be called Omnicom and trade on the New York Stock Exchange under the OMC ticker. A new leadership structure was announced Monday (Dec. 9) morning. The combination brings.
Exchange Wire
DECEMBER 9, 2024
adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for console game developers/publishers and monetising web, CTV, and mobile applications by connecting to them directly or through the [.] The post adWMG & Azerion Enhanced Games Revenue Applying Cross-Device Targeting appeared first on ExchangeWire.com.
Adweek
DECEMBER 9, 2024
BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand's first CMO since 2020. He will report to chief revenue officer Matt Prevost, who served as CMO prior to becoming the company's CRO. The new CMO brings over 30 years of consumer marketing experience to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
DECEMBER 9, 2024
The old saying may you live in interesting times has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […] The post Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media appeared first on AdExchanger.
Adweek
DECEMBER 9, 2024
Reddit became the latest platform to dip its toes into the artificial-intelligence-powered search waters with its announcement Monday that it is expanding its test of Reddit Answers. The company said people come to its platform for advice, answers, and perspectives, and AI-powered search that surfaces discussions, hot takes, information, and recommendations from communities and conversations.
Digiday
DECEMBER 9, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been a notable year in many ways one of which was Google’s decision over the summer to keep third-party cookies in its Chrome browser after all. Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.
Adweek
DECEMBER 9, 2024
Former Fox Corporation and News Corporation chairman Rupert Murdoch has lost his bid to alter his family trust. The New York Times reported on Monday that a Nevada commissioner ruled against the Australian media titan, who had hoped to consolidate control of Fox News Media under his son, Lachlan Murdoch. The younger Murdoch currently serves.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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