Adweek
APRIL 22, 2024
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You Think" is a milestone in the BBC's global expansion efforts and debuts in the U.S. following recent investment in North.
Martech
APRIL 22, 2024
If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Generic campaigns won’t cut it anymore.
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Adweek
APRIL 22, 2024
Stella Artois distributes custom glassware to bars to make pours of the Belgian pilsner more distinctive, but thousands of those chalices go missing every year. Rather than fighting the thefts, the AB InBev brand celebrates them in a playful campaign by agency David New York. "Missing Chalices" shows the branded glassware tucked into a kitchen.
Martech
APRIL 22, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 22, 2024
The flurry of climate-related commitments following the 2015 Paris Agreement--laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels--grew oddly quiet in 2023 as many brands dampened their sustainability communications. Despite climate change's continued threat, messaging around it has turned into a political and regulatory minefield.
AdPulp
APRIL 22, 2024
Stephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek […] The post Did Stephanie McCarty Just Say What Other CMOs Are Thinking?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 22, 2024
Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP).
Adweek
APRIL 22, 2024
Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of CSO appointments is making headlines. Since the start of 2023, Lego, Caterpillar, PepsiCo, Autodesk and Delta have all enlisted CSOs to steer them through increasingly tight greenwashing regulations in a world where people expect brands.
VideoWeek
APRIL 22, 2024
When Google first announced its intention to sunset third-party cookies, a lot of alternative identity providers rushed to position themselves as the one and only identifier needed to replace the cookie. Since then however, with no one solution having established itself at the top of the pile, most have started talking about themselves as one part of a portfolio approach.
Adweek
APRIL 22, 2024
As rising global temperatures lead to less predictable weather patterns and more natural disasters, wildfires, droughts and floods, many people are looking for ways to shift to lower-carbon lifestyles. A major one, according to climate experts, is related to what we eat. Plant-based meats exploded onto the scene in a new way in 2020, with.
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The Ad Tech Blog
APRIL 22, 2024
As mobile gaming continues to evolve, so does the landscape of ads in mobile games. Gamers want immersive and uninterrupted experiences, while developers need to generate revenue. This balance has often been hard to achieve, leading to a growing discourse around ad intrusiveness. Enter Google AdMob , a leader in mobile advertising that has been at the forefront of developing less intrusive ads.
Adweek
APRIL 22, 2024
When the U.K. Advertising Standards Authority hit Coca-Cola-owned Innocent Drinks with an ad ban for "misleading" consumers about its sustainability practices, the brand used the moment to hit pause--an 18-month one at that--on its advertising. Innocent's CMO, Kirsty Hunter, told ADWEEK the business used its break from big budget advertising to take a "step back".
Digiday
APRIL 22, 2024
Newsletters are the darling of the digital media industry again. Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more.
Adweek
APRIL 22, 2024
Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK's digital package exploring the relationship between marketing and sustainability. In 2018, just under half of all S&P 500 companies mentioned "climate change" as a possible risk or regulatory hurdle in their financial filings. In 2023, more than nine in.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 22, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only go so far. Google launched a generative AI image tool last week within Demand Gen, its planning tool for campaigns across YouTube, Gmail and Discover. The new AI update is meant to help marketers streamline […] The post The Pros And Pitfalls Of AI; Dating App Data Is A No-Go appeared first on AdExchanger.
Adweek
APRIL 22, 2024
On a summer's day, a backyard party is in full swing. But the afternoon takes an unexpected turn when someone pushes down a fence. Luckily the neighbors don't mind, welcoming the revelers into their yard. Their energy is contagious, and soon fences are collapsing all along the street. The day culminates with one giant party.
Digiday
APRIL 22, 2024
Looks like Google’s attempts to shake up targeted advertising in the Chrome browser are getting more eye rolls than applause. Even the U.K.’s privacy regulator the Information Commissioner’s Office is squinting skeptically, questioning if Google’s alternatives to third-party cookies will just stir up more trouble. These concerns have made their way to the U.K.’s Competition and Markets Authority (CMA).
Adweek
APRIL 22, 2024
There are countless videos across many online platforms catering to a wide range of interests. It's fascinating how certain videos go viral and become widely viewed by millions of people across the globe, but it's difficult to predict what makes a video successful. Creative company Viral Growth specializes in TikTok and has devised a formula.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
APRIL 22, 2024
Seems like DTC (direct-to-consumer) has a new villain: Temu. For better or worse, this Chinese-owned online marketplace has been getting a lot of heat from the DTC crowd lately. Marketers there are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. There’s been a lot of chatter on X , LinkedIn discussions and even some heated conversations on WhatsApp over the past week as these marketers worry about what they see as predatory
Adweek
APRIL 22, 2024
Publishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some publishers are feeling a new threat: carbon filtering tools and blocklists from firms like Scope3 and Good-Loop that let ad buyers filter the lowest carbon-emitting publishers.
Digiday
APRIL 22, 2024
This time last year, marketers watched in real time as the Bud Light boycott put a spotlight on influencer marketing, brand boycotts and a backlash to so-called “woke” advertising. The impact of the boycotts had marketers quickly moving to be more risk averse in their marketing and advertising efforts. Even so, brand boycotts continue apace this year with the likes of Planet Fitness , McDonald’s and others grappling with their own boycotts in recent months.
Adweek
APRIL 22, 2024
ADWEEK's Sustainability Stars, plus campaigns and strategies that cut through the noise.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
APRIL 22, 2024
Amidst all the networking, socializing, and poolside festivities at this year's Possible in Miami Beach, there was one topic that dominated all the rest: AI. Throughout the event, artificial intelligence was on the top of attendees' minds and the tips of the speakers' tongues. How are you using it? Where can it provide the most (and least) benefits?
Digiday
APRIL 22, 2024
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Oura Ring inicia una nueva colaboración con Target, el siguiente paso en la expansión minorista de la marca de tecnología sanitaria, que busca aumentar las ventas fuera de su sitio web. Oura, que rastrea más de 20 señales biométricas y pone los datos a disposición de los usuarios, se venderá en Target.com y en un número selecto de tiendas de todo el país.
Marketing Tech News
APRIL 22, 2024
The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform. OSSA is targeting small businesses that desperately need to attract new customers but currently don’t have the time, skills, or resources to do digital advertising.
Digiday
APRIL 22, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even though 2024 is a lot like 2020 on paper, platform performance issues and an unreliable ad market may make this election cycle less lucrative than hoped.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
APRIL 22, 2024
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […] The post Inside AB InBev’s Strategy For Tapping Into First-Party Data appeared first on AdExchanger.
Digiday
APRIL 22, 2024
This is the first installment of a two-part series on the top ad-supported streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Topics covered include: Platforms’ plans, pricing and audience size Platforms’ ad options and new ad inventory YouTube’s command of the majority of ad placements The second installment will dive into the results of Digiday’s recent
Rob Campbell
APRIL 22, 2024
So a few weeks ago, Otis – aged 9 – turned to me and said: “Why didn’t Apple call their charging cable, ‘Apple Juice’? I know he’s my son … my brilliant, wonderful son … but you have to admit, that’s brilliant. Up there with the time Apple gave their iMac’s names of fruit to correspond with their colour.
Digiday
APRIL 22, 2024
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. Mientras otras marcas de moda adoptan la “cultura vaquera” como una tendencia momentánea, Wrangler ha hecho de la estética del Oeste el núcleo de su identidad. Junto con otras marcas de vaqueros como Lee, esta marca de casi ocho décadas de antigüedad es propiedad de Kontoor Brands.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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