Adweek

APRIL 11, 2025

Hannity won the 9 p.m. hour for FNC.

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Ad Badger

APRIL 11, 2025

SUBSCRIBE You’re listening to the PPC Den Podcast. In this episode, Im diving into a. Read More The post Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads [The PPC Den Podcast] appeared first on Ad Badger.

Education 95

Education Advertising 95

Adweek

APRIL 11, 2025

Holt will join Dateline NBC full-time after departing Nightly News this summer.

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Seth Godin

APRIL 11, 2025

Let’s get rid of science class in school. Instead, beginning in kindergarten, we could devote a class to curiosity and explanation. A class that persistently and consistently teaches kids to ask why and to answer how. The unacceptable single-word answers are “because” and “magic.” Curiosity is a skill, and it can be taught.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 11, 2025

The Seattle Storm makes marketing its No. 2 WNBA Draft pick a No.

Marketing 287

Marketing Media 287

Exchange Wire

APRIL 11, 2025

This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape. Todays MadTech covers Metas Trial With Instagram, increased energy demands from AI datacentres, and price hikes by Chinese sellers on Amazon After a [.] The post The Stack: Major Platform Innovations appeared first on ExchangeWire.com.

Media 52

Media Advertising 52

Martech

APRIL 11, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report “ The Revenue Imperative: Overcoming Efficiencies to Maximize Growth (registration required) surveyed more than 600 business decision-makers across the U.S. and UK.

MarTech 107

MarTech Marketing 107

Adweek

APRIL 11, 2025

The haircare brand CMO talks balancing social narrative with brand storytelling.

Marketing 271

Marketing Media 271

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.

A/B Testing 94

A/B Testing SEO Marketing Conversion 94

Adweek

APRIL 11, 2025

MSNBC saw strong results for its 8 p.m. to midnight slate of shows.

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Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

APRIL 11, 2025

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first message is AI. Its everywhere, its maturing quickly and its not going to stop. If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice.

Marketing 89

Marketing MarTech 89

Adweek

APRIL 11, 2025

It's also experimenting with long-form videos on the channel.

Media 235

Media 235

Martech

APRIL 11, 2025

Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage the entire lifecycle of their email campaigns. Validity’s existing suite of products, including DemandTools, BriteVerify, Everest, Sender Certification and GridBuddy Connect, focuses on CRM data management, email address verification, inbox deliverability and avoiding spam filters.

ROI 75

ROI MarTech Marketing Audience 75

Adweek

APRIL 11, 2025

The Top 10 Overall Streaming chart only had two non-original titles.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

APRIL 11, 2025

A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up the ’90s, since when it’s woken up to the joys of woke.* The last cross/trans dressing opus from Lucky Generals frightened a few horses but was really no more shocking than an old episode of … The post Virgin Atlantic navigates a sea of woke for a rainbow in the clouds first appeared on More About Advertising.

Advertising 71

Advertising Agency 71

Adweek

APRIL 11, 2025

The units performance has come under close scrutiny in recent months.

eCommerce 213

eCommerce Media 213

Martech

APRIL 11, 2025

Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns. Here’s what’s new: Visual Suite in One Design Visual Suite in One Design lets users create different marketing materials within a single design space, from presentatio

Communications 68

Communications Marketing MarTech Audience 68

Adweek

APRIL 11, 2025

The CBS Mornings co-host will soar into the cosmos on Monday morning.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Marketing Tech News

APRIL 11, 2025

The current threat to Meta of a potential enforced breaking-up of the company will move into an important phase on April 14, as the Federal Trade Commission’s antitrust trial against the social media giant begins in Washington. The legal battle challenges Meta’s historic acquisitions of Instagram and WhatsApp, and could have significant implications for marketers.

Marketing 63

Marketing Media Advertising 63

Adweek

APRIL 11, 2025

Zaslavs pay increase follows another round of layoffs at CNN earlier this year.

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Playwire

APRIL 11, 2025

Key Points Curated deals are rapidly growing, with a little over 30% of Playwire's inventory now sold through curation in Q1 2025 One SSP leads the pack with 48% of their inventory sold through curated deals, showing curated CPMs running 2-3x higher than open market Despite higher CPMs, the industry still lacks concrete data on whether curation actually delivers incremental revenue for publishers SSPs are positioning themselves as the new curators in a post-cookie world, challenging DSPs' tradit

Cookies 59

Cookies Marketing 59

Adweek

APRIL 11, 2025

Chief marketing officer (CMO) Heidi Cooley is leaving Crocs to join Lovesac as its first chief brand and marketing officer, effective April 23.

Marketing 147

Marketing Retail 147

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

APRIL 11, 2025

Yahoos 14th annual Yahoo Academy program has come to a close, culminating in a high-stakes Pitch-Off event for Australian youth charity Musicians Making A Difference (MMAD). Thirty emerging leaders from across the Australian and Singapore media and marketing industry responded to [.] The post Yahoo Academy 2025 Culminates with High-Stakes Pitch-Off for Australian Charity ‘Musicians Making a Difference appeared first on ExchangeWire.com.

Media 52

Media Marketing 52

Single Grain

APRIL 11, 2025

Enterprises face unique challenges when implementing account-based marketing (ABM) strategies on LinkedIn. While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. This is where Karrot.ai comes in. This is a strategic ABM tool used to create targeted ads on LinkedIn.

ROI 52

ROI Conversion Rate Conversion Retargeting 52

More About Advertising

APRIL 11, 2025

It’s always diverting to see how others live so this is how they consume McDonald’s in France, courtesy of TBWAParis. Apparently there are more McDs in France than any other country in Europe, a shock for those of us brought up to believe that the French began every meal with a souffl followed by an … The post McDonalds fights cost pressures with French slices of life first appeared on More About Advertising.

Advertising 45

Advertising Finance Agency 45

Adweek

APRIL 11, 2025

In the past couple of weeks, President Trump has announced a sweeping set of tariffs, only to delay most of them for 90 days after the stock market crashed in […]

Marketing 258

Marketing 258

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

VideoWeek

APRIL 11, 2025

In this week’s Week in Review: Ursula von der Leyen floats a tax on digital ad revenues amid trade wars, People Magazine launched a TikTok-style app, and Havas reports growth in Q1. Top Stories EU Considers Digital Ad Tax Amid Trade Wars The European Union is considering a range of measures in response to the tariffs introduced by US president Donald Trump, including a tax on digital ad revenues which would target the US tech giants, the European Commission’s president Ursula von der

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GDPR Food Ad Tech Agency 52