Seth Godin
OCTOBER 13, 2024
Culture is: “People like us do things like this.” We might even have a chance to choose our group. Hipsters do this , hippies do that. People in this town wear this outfit, students at this school hang out here on Saturdays… We might be born into a culture. Less agency, but just as much identity. There’s a built-in status quo here.
AdExchanger
OCTOBER 13, 2024
Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely, going “splitsies” makes sense, said Jennifer Burch, Hasbro’s senior director of global media. Burch oversees all aspects of Hasbro’s media planning and execution. The work she and her team does helps fill the funnel through […] The post Inside Hasbro’s Novel ‘Splitsies’ Approach To Brand And Performance Media appeared first on AdExchanger.
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Digiday
OCTOBER 13, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. YouTube has traditionally been the dominant platform when it comes to video-focused social media — something that’s true for publishers just as much as any other group. And while publishers’ use of YouTube remains strong, Digiday+ Research surveys conducted among publisher professionals every summer since 2022 show that TikTok’s place in publishers’ video-focuse
AdExchanger
OCTOBER 13, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gamesmanship Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for programmatic gameplay ads. The Frameplay Exchange now includes impressions from two other in-gaming ad exchanges, Adverty and AdInMo, which Frameplay CEO Sandy Shanman says represents […] The post The In-Game Scale Barrier; The Web’s Right Time, Right Place appeared first on AdExchanger
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPushup
OCTOBER 13, 2024
Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users. The ad tech industry responded to this [.
Exchange Wire
OCTOBER 13, 2024
Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [.] The post PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works appeared first on ExchangeWire.com.
Digiday
OCTOBER 13, 2024
With less than a month until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states. Since Vice President Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations while Republicans have spent just $400 million.
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