Seth Godin
OCTOBER 13, 2024
Culture is: “People like us do things like this.” We might even have a chance to choose our group. Hipsters do this , hippies do that. People in this town wear this outfit, students at this school hang out here on Saturdays… We might be born into a culture. Less agency, but just as much identity. There’s a built-in status quo here.
AdExchanger
OCTOBER 13, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gamesmanship Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for programmatic gameplay ads. The Frameplay Exchange now includes impressions from two other in-gaming ad exchanges, Adverty and AdInMo, which Frameplay CEO Sandy Shanman says represents […] The post The In-Game Scale Barrier; The Web’s Right Time, Right Place appeared first on AdExchanger
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Digiday
OCTOBER 13, 2024
Measurement can feel like a constant moving target for media agencies tasked with proving their results for clients — but can incremental testing become one solution? The argument in its favor is that incremental testing can offer a more accurate and data-driven approach to understanding the true impact of marketing investments across various channels for an agency’s clients.
AdExchanger
OCTOBER 13, 2024
Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely, going “splitsies” makes sense, said Jennifer Burch, Hasbro’s senior director of global media. Burch oversees all aspects of Hasbro’s media planning and execution. The work she and her team does helps fill the funnel through […] The post Inside Hasbro’s Novel ‘Splitsies’ Approach To Brand And Performance Media appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
OCTOBER 13, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. YouTube has traditionally been the dominant platform when it comes to video-focused social media — something that’s true for publishers just as much as any other group. And while publishers’ use of YouTube remains strong, Digiday+ Research surveys conducted among publisher professionals every summer since 2022 show that TikTok’s place in publishers’ video-focuse
Exchange Wire
OCTOBER 13, 2024
Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [.] The post PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works appeared first on ExchangeWire.com.
Digiday
OCTOBER 13, 2024
With less than a month until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states. Since Vice President Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations while Republicans have spent just $400 million.
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