Adweek
OCTOBER 20, 2024
Household brands including Lowe's and Molson-Coors have dialed back on diversity, equity, and inclusion (DEI) initiatives in recent months, but Kellanova and Shipt are not backing away. In fact, they both see diversity as a growth driver. Speaking on a panel with marketing leaders from both brands during the inaugural Blackweek conference in New York.
Seth Godin
OCTOBER 20, 2024
Floundering is flopping around and making little progress. A Dutch word for getting mired and lost. Foundering is what we call it when the ship goes down. It’s an ancient French word based on bottom. Too often, in our desperate attempt to not founder, we flounder. Better, I think, to go down with energy and direction than to simply meander. It turns out that calmly executing a plan makes it less likely you’ll sink.
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AdPulp
OCTOBER 20, 2024
In Texas, the Attorney General’s office has a nasty habit of using the courts to interfere with citizens groups, churches, and others working for the common good. Now, Florida is taking the litigious path. The state’s Surgeon General’s office wants to bring criminal charges against any broadcasters airing an advertisement it doesn’t like.
More About Advertising
OCTOBER 20, 2024
Remember when.? That one simple question is currently driving a marketing revolution. Nostalgia is having a moment, and smart businesses are cashing in. This started long before Oasis almost broke the internet with their reunion earlier this summer. Across 2024 Blur, Pulp, and Girls Aloud have all returned to the stage, capitalising on their fans’ … The post Cloudways’ Suhaib Zaheer: why nostalgia is the message of the moment first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
OCTOBER 20, 2024
A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s got the UK’s data protection authority on board. The group, which launched earlier this year, is called the Coalition for Privacy Compliance in Advertising or CPCA for short. (Not to be confused with the CCPA, […] The post The UK’s ICO Is Helping Ad Tech Companies With Privacy Compliance appeared first on AdExchanger.
Bhatnaturally
OCTOBER 20, 2024
The recently concluded Chicago Marathon saw many brands being associated with it as sponsors. Nike’s efforts bubbled up on the social media platforms. I attempt to curate a list of such clutter-breaking work every week. Nike: Stairs A few months ago, Nike kicked up a storm on social media with their powerful ‘Winning isn’t for [.] The post Nike for Chicago Marathon, Zepto ‘Soan Papdi’ and more: creative ads of the week appeared first on Bhatnaturally.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
OCTOBER 20, 2024
If the computer is a bicycle for the mind, then generative AI technology promises to upgrade that computer into a motorized vehicle. During the recent Digiday Publishing Summit in Key Biscayne, Florida, publishing executives discussed to what extent they are incorporating generative AI tools in their own and their teams’ workflows, as covered in the video below.
AdExchanger
OCTOBER 20, 2024
Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense of linear, which still commands close to half of all TV viewing. Amid the rush to buy up streaming inventory, many advertisers are missing some key points of differentiation about what’s labeled as streaming and […] The post Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV appeared first on AdExchanger.
Digiday
OCTOBER 20, 2024
There’s a quote from marketing pioneer John Wanamaker in which he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It illustrates something that’s coming to mind for marketers as transparency conversations continue to bubble up in the fast-growing retail media network (RMN) space. In response, some marketers are getting creative to gain in-depth insights around customer acquisition, sales attribution and more.
Digiday
OCTOBER 20, 2024
In the past four years, the Biden-Harris administration has carved out a unique niche as the first to wholeheartedly embrace social media for communication. While President Barack Obama might have pioneered the social media playbook, his tenure was a solo act, compared to the current executive branch. Whether this momentum persists post-election remains uncertain, leaving the White House’s digital strategy office at a critical crossroads.
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Digiday
OCTOBER 20, 2024
This story was originally published on sister site, Glossy. With over 522 million monthly active users, Pinterest has become one of the most popular platforms among Gen Z, and brands are taking notice. Though Pinterest was once known as a platform solely for creating visually pleasing mood boards, the platform has evolved into one of the biggest search and discovery engines.
Digiday
OCTOBER 20, 2024
The Fall 2024 iteration of Digiday’s Media Buying Summit, held in Palm Springs, Calif., last week, is done — and hopefully attendees walked away having made new connections and maybe even learned something new. One element of Digiday’s events and summits that sets us apart from our competitors’ confabs is the Town Hall. It’s made up of two sessions that are restricted to only the major constituents of a given summit — in this case, agency personnel.
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