Adweek
NOVEMBER 22, 2024
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Long before the fictional machinations of the Roy family, Americans were hooked on a real-life succession drama playing out on their television screens. or one they believed to be real anyway.
Martech
NOVEMBER 22, 2024
Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.
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Adweek
NOVEMBER 22, 2024
Netflix is announcing massive streaming numbers for its Jake Paul and Mike Tyson fight from over the weekend. However, the streaming service also suffered a technical knockout thanks to buffering and crash issues, and it's raised questions among viewers and advertisers as the company's two exclusive NFL Christmas games loom. The streaming giant has a.
Martech
NOVEMBER 22, 2024
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 22, 2024
When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar. But on this rare occasion, the ladies are getting sweet by rolling out a special partnership with the iconic New York ice cream chain, Van Leeuwen. A new limited-edition flavor, "The.
Martech
NOVEMBER 22, 2024
Intent data comes in many flavors, including first-party and third-party data. It can help you optimize your content strategy and identify high-value prospects. But some of the vendors selling third-party intent data tend to over-promise on what it can do. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
NOVEMBER 22, 2024
SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange. Operating in the programmatic industry since 2018, SmartHub has [.] The post SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced appeared first on ExchangeWire.com.
Adweek
NOVEMBER 22, 2024
Happy Friday to all who celebrate! In this week's edition of stories we didn't get to for one reason or another, we get a little more info on the Tegna layoffs and how our friend AI may start to impact our professional lives. We also see a few heavyweights hang up their lav mics in.
Martech
NOVEMBER 22, 2024
Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple of years is the speed — it’s like a hockey stick — so everything I say today might be obsolete by tomorrow.
Adweek
NOVEMBER 22, 2024
Top of the Ticker: CNN seems to be pleased with the performance of its satirical news show, Have I Got News For You. The Roy Wood Jr.-helmed American version of the long-running British series scored a Season 2 order. Have I Got News For You has paired well with CNN's encore presentation of Real Time.
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MNTN
NOVEMBER 22, 2024
Connected TV (CTV) has quickly become one of the most powerful marketing mediums for today’s biggest brands. CTV ads are delivered on streaming devices like smartphones, smart TVs, and tablets. You can target users while they’re watching content on their favorite streaming service, such as Hulu , Amazon Prime, or Netflix. Whether you’re new to CTV advertising or you simply need to refresh your current campaign strategy, try getting some inspiration by looking at successful CTV examples.
Playwire
NOVEMBER 22, 2024
Key Points In-game advertising alone misses crucial opportunities to reach and measure engagement with gaming audiences A comprehensive gaming advertising strategy should balance flashy in-game activations with measurable media tactics Supporting in-game advertising campaigns with traditional digital media can increase engagement by 20-25% Advertisers need consistent, measurable touchpoints with gaming audiences beyond one-off in-game activations The most successful gaming campaigns combine crea
MNTN
NOVEMBER 22, 2024
QuickFrame (QF) works with clients across a wide range of industries to produce on-brand, impactful video content that supports their growth goals. When combined with MNTN Performance TV , these videos can be displayed over-the-top (OTT) on smart TVs and streaming devices, serving ads directly to advertisers’ ideal audiences. Below, check out our list of 10 OTT advertising examples to get those creative juices flowing.
More About Advertising
NOVEMBER 22, 2024
One of the hardest things for an avowedly creative agency is to keep pulling rabbits out of the that that surprise: haven’t seen that before. In its seven years of existence (is that all?) Uncommon Creative Studio consistently manages to do this and here, Beats by Dre with Erling Haaland, is another example. A footballer … The post MAA Ad of the Week: Beats by Dre with Erling Haaland from Uncommon first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
NOVEMBER 22, 2024
Sprints and marathons are both foot races, but they have very little in common. The training is different, and so is the technique. Which one are you signing up for? What about the thing you sell? Are we trying to get there faster, or do we promise to go further?
More About Advertising
NOVEMBER 22, 2024
Brothers and Sisters is supporting Grenfell Athletic once again with Fabric of the Community, Nike kits donated by members of the London Grenfell community with some garments including fabric worn by survivors the night of their escape from the fire which killed 72 people in 2017. Andy Fowler, founder and ECD of Brothers & Sisters … The post Christmas good causes: Grenfell Athletic and Soup Off first appeared on More About Advertising.
Playwire
NOVEMBER 22, 2024
Key Points New suite of high-impact custom ad formats designed for maximum viewability and engagement Proprietary technology enables 100% Share of Voice (SOV) roadblocks at unprecedented scale Cross-platform functionality with responsive design ensures optimal viewing across all devices Premium publisher ecosystem guarantees brand-safe, high-quality inventory
MNTN
NOVEMBER 22, 2024
QuickFrame (QF) works with clients across a wide range of industries to produce on-brand, impactful video content that supports their growth goals. When combined with MNTN Performance TV , these videos can be displayed over-the-top (OTT) on smart TVs and streaming devices, serving ads directly to advertisers’ ideal audiences. Below, check out our list of 10 OTT advertising examples to get those creative juices flowing.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 22, 2024
Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The Thankgiving initiative was originally launched in 2018. It quickly went viral with a moving video that showed the bank's employees granting customers' wishes.
MNTN
NOVEMBER 22, 2024
Connected TV (CTV) has quickly become one of the most powerful marketing mediums for today’s biggest brands. CTV ads are delivered on streaming devices like smartphones, smart TVs, and tablets. You can target users while they’re watching content on their favorite streaming service, such as Hulu , Amazon Prime, or Netflix. Whether you’re new to CTV advertising or you simply need to refresh your current campaign strategy, try getting some inspiration by looking at successful CTV examples.
Martech
NOVEMBER 22, 2024
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici
AdExchanger
NOVEMBER 22, 2024
The attention market is heating up, leading to an arms race as platforms build attention measurement offerings to meet growing advertiser demand. Ad verification platform DoubleVerify (DV) has been riding the trend for years. It launched its Attention Lab in 2022 and named a dedicated SVP to head up the initiative last year. It also […] The post Rumor: DoubleVerify Is Interested In Acquiring Lumen Research appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
NOVEMBER 22, 2024
What’s it for? Making something fun is a good place to start if you’re building a casual word game like Bongo. But it’s not enough. Lots of things are fun, for a while, but that doesn’t meant that they’re worth the investment of time and money it takes to build them. From the user’s perspective, a casual word game works when it offers a combination of: Accomplishment The creation and release of tension A stretch or tickle of the brain’s processing power
More About Advertising
NOVEMBER 22, 2024
Allwyn and VCCP have found a place for the National Lottery among a family’s Christmas traditions, creating a rowdy game of musical Scratchcards around the table as part of a campaign that puts the emphasis on togetherness away from smartphones and other devices. The game idea comes out of customer research about how people play … The post National Lottery plays musical scratch cards at Christmas first appeared on More About Advertising.
VideoWeek
NOVEMBER 22, 2024
In this week’s Week in Review: WBD announces a new shoppable format, MFE reports on a strong year, and Apple begins selling ads in Apple News. Top Stories Warner Bros. Discovery Launches Shoppable Formats for Max Warner Bros. Discovery is launching new shoppable ad formats on its streaming service Max, created in partnership with tech business KERV, the broadcaster announced this week.
More About Advertising
NOVEMBER 22, 2024
Norwegian postal service Posten gets its Christmas ads right every year, but this 2024 Netflix-style documentary about the rise and fall of Rudolf surpasses even its own high standards. Reinfall tells the story of how Rudolf is ruined by fame in this dark, funny spot that doesn’t forget to include a strong message about Posten’s … The post Rudolf plays all the reindeer games in Posten’s Christmas masterpiece first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
NOVEMBER 22, 2024
Morning Joe ended a tumultuous week with a precipitous ratings drop. Since co-hosts Joe Scarborough and Mika Brzezinski disclosed their in-person meeting with President-elect Donald Trump, the MSNBC morning show has seen a steady erosion in viewership. While that dovetails with the larger post-Election Day ratings woes facing both MSNBC and CNN, it also suggests.
Adweek
NOVEMBER 22, 2024
With Karoline Leavitt joining President-elect Donald Trump's administration as White House press secretary, press briefings might look slightly different in 2025. At 27, Leavitt will be the youngest person to serve in that role and she has signaled that she will approach the entire operation differently.
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