Adweek
NOVEMBER 22, 2024
When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar. But on this rare occasion, the ladies are getting sweet by rolling out a special partnership with the iconic New York ice cream chain, Van Leeuwen. A new limited-edition flavor, "The.
Martech
NOVEMBER 22, 2024
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici
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Adweek
NOVEMBER 22, 2024
Netflix is announcing massive streaming numbers for its Jake Paul and Mike Tyson fight from over the weekend. However, the streaming service also suffered a technical knockout thanks to buffering and crash issues, and it's raised questions among viewers and advertisers as the company's two exclusive NFL Christmas games loom. The streaming giant has a.
Martech
NOVEMBER 22, 2024
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 22, 2024
Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The Thankgiving initiative was originally launched in 2018. It quickly went viral with a moving video that showed the bank's employees granting customers' wishes.
Martech
NOVEMBER 22, 2024
Intent data comes in many flavors, including first-party and third-party data. It can help you optimize your content strategy and identify high-value prospects. But some of the vendors selling third-party intent data tend to over-promise on what it can do. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
NOVEMBER 22, 2024
Sprints and marathons are both foot races, but they have very little in common. The training is different, and so is the technique. Which one are you signing up for? What about the thing you sell? Are we trying to get there faster, or do we promise to go further?
Adweek
NOVEMBER 22, 2024
The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black Friday, and the rest of the holidays.
Martech
NOVEMBER 22, 2024
Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.
Adweek
NOVEMBER 22, 2024
Top of the Ticker: CNN seems to be pleased with the performance of its satirical news show, Have I Got News For You. The Roy Wood Jr.-helmed American version of the long-running British series scored a Season 2 order. Have I Got News For You has paired well with CNN's encore presentation of Real Time.
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Martech
NOVEMBER 22, 2024
Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple of years is the speed — it’s like a hockey stick — so everything I say today might be obsolete by tomorrow.
Adweek
NOVEMBER 22, 2024
Happy Friday to all who celebrate! In this week's edition of stories we didn't get to for one reason or another, we get a little more info on the Tegna layoffs and how our friend AI may start to impact our professional lives. We also see a few heavyweights hang up their lav mics in.
Seth Godin
NOVEMBER 22, 2024
What’s it for? Making something fun is a good place to start if you’re building a casual word game like Bongo. But it’s not enough. Lots of things are fun, for a while, but that doesn’t meant that they’re worth the investment of time and money it takes to build them. From the user’s perspective, a casual word game works when it offers a combination of: Accomplishment The creation and release of tension A stretch or tickle of the brain’s processing power
AdExchanger
NOVEMBER 22, 2024
The attention market is heating up, leading to an arms race as platforms build attention measurement offerings to meet growing advertiser demand. Ad verification platform DoubleVerify (DV) has been riding the trend for years. It launched its Attention Lab in 2022 and named a dedicated SVP to head up the initiative last year. It also […] The post Rumor: DoubleVerify Is Interested In Acquiring Lumen Research appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Playwire
NOVEMBER 22, 2024
Key Points In-game advertising alone misses crucial opportunities to reach and measure engagement with gaming audiences A comprehensive gaming advertising strategy should balance flashy in-game activations with measurable media tactics Supporting in-game advertising campaigns with traditional digital media can increase engagement by 20-25% Advertisers need consistent, measurable touchpoints with gaming audiences beyond one-off in-game activations The most successful gaming campaigns combine crea
MNTN
NOVEMBER 22, 2024
Connected TV (CTV) has quickly become one of the most powerful marketing mediums for today’s biggest brands. CTV ads are delivered on streaming devices like smartphones, smart TVs, and tablets. You can target users while they’re watching content on their favorite streaming service, such as Hulu , Amazon Prime, or Netflix. Whether you’re new to CTV advertising or you simply need to refresh your current campaign strategy, try getting some inspiration by looking at successful CTV examples.
Playwire
NOVEMBER 22, 2024
Key Points New suite of high-impact custom ad formats designed for maximum viewability and engagement Proprietary technology enables 100% Share of Voice (SOV) roadblocks at unprecedented scale Cross-platform functionality with responsive design ensures optimal viewing across all devices Premium publisher ecosystem guarantees brand-safe, high-quality inventory
MNTN
NOVEMBER 22, 2024
QuickFrame (QF) works with clients across a wide range of industries to produce on-brand, impactful video content that supports their growth goals. When combined with MNTN Performance TV , these videos can be displayed over-the-top (OTT) on smart TVs and streaming devices, serving ads directly to advertisers’ ideal audiences. Below, check out our list of 10 OTT advertising examples to get those creative juices flowing.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
NOVEMBER 22, 2024
In this week’s Week in Review: WBD announces a new shoppable format, MFE reports on a strong year, and Apple begins selling ads in Apple News. Top Stories Warner Bros. Discovery Launches Shoppable Formats for Max Warner Bros. Discovery is launching new shoppable ad formats on its streaming service Max, created in partnership with tech business KERV, the broadcaster announced this week.
Exchange Wire
NOVEMBER 22, 2024
SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange. Operating in the programmatic industry since 2018, SmartHub has [.] The post SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 22, 2024
One of the hardest things for an avowedly creative agency is to keep pulling rabbits out of the that that surprise: haven’t seen that before. In its seven years of existence (is that all?) Uncommon Creative Studio consistently manages to do this and here, Beats by Dre with Erling Haaland, is another example. A footballer … The post MAA Ad of the Week: Beats by Dre with Erling Haaland from Uncommon first appeared on More About Advertising.
Adweek
NOVEMBER 22, 2024
Morning Joe ended a tumultuous week with a precipitous ratings drop. Since co-hosts Joe Scarborough and Mika Brzezinski disclosed their in-person meeting with President-elect Donald Trump, the MSNBC morning show has seen a steady erosion in viewership. While that dovetails with the larger post-Election Day ratings woes facing both MSNBC and CNN, it also suggests.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 22, 2024
Norwegian postal service Posten gets its Christmas ads right every year, but this 2024 Netflix-style documentary about the rise and fall of Rudolf surpasses even its own high standards. Reinfall tells the story of how Rudolf is ruined by fame in this dark, funny spot that doesn’t forget to include a strong message about Posten’s … The post Rudolf plays all the reindeer games in Posten’s Christmas masterpiece first appeared on More About Advertising.
Adweek
NOVEMBER 22, 2024
With Karoline Leavitt joining President-elect Donald Trump's administration as White House press secretary, press briefings might look slightly different in 2025. At 27, Leavitt will be the youngest person to serve in that role and she has signaled that she will approach the entire operation differently.
More About Advertising
NOVEMBER 22, 2024
Allwyn and VCCP have found a place for the National Lottery among a family’s Christmas traditions, creating a rowdy game of musical Scratchcards around the table as part of a campaign that puts the emphasis on togetherness away from smartphones and other devices. The game idea comes out of customer research about how people play … The post National Lottery plays musical scratch cards at Christmas first appeared on More About Advertising.
More About Advertising
NOVEMBER 22, 2024
Brothers and Sisters is supporting Grenfell Athletic once again with Fabric of the Community, Nike kits donated by members of the London Grenfell community with some garments including fabric worn by survivors the night of their escape from the fire which killed 72 people in 2017. Andy Fowler, founder and ECD of Brothers & Sisters … The post Christmas good causes: Grenfell Athletic and Soup Off first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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