Adweek
OCTOBER 28, 2024
Averi AI has emerged from stealth mode, raising $2 million in pre-seed funding. The firm--which has an initial valuation of $8 million--combines automating time-consuming marketing tasks, like planning a marketing calendar, researching competitors, and organizing a budget, with human experience by connecting brands to a vetted network of U.S.-based marketing specialists.
Martech
OCTOBER 28, 2024
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.
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Adweek
OCTOBER 28, 2024
Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK. Low-traffic queries are when someone types in a less popular search query.
Martech
OCTOBER 28, 2024
Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference. While the names have been hidden to protect privacy, the situation still reflects a poor experience for everyone involved.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ad Rants
OCTOBER 28, 2024
Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12 billion by 2030. That suggests a compound annual growth rate of 5% from 2023 to 2030. The research firm adds that TV advertising has long been a cornerstone of the ad sector.
Adweek
OCTOBER 28, 2024
Shoppers can find most things they need on Amazon, and some they don't (see: tiny deck chairs and emotional support pickles). They can also order sushi, burritos, and more without delivery fees, thanks to a tie-up with takeout app Grubhub. Since 2022, Amazon Prime's 180 million members have had access to Grubhub+, the brand's premium.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
OCTOBER 28, 2024
Secondhand marketplace ThredUp's recent generative AI tools--including visual search and chatbot Style Chat, both launched in August--are driving more visits and revisits to the app. While there, people using these AI features are more likely to make a purchase, the company dished at Shoptalk Chicago 2024 last week. Visual Search lets people snap an item.
Digiday
OCTOBER 28, 2024
What’s the value of data used in training AI? That’s an existential question one new startup wants to help answer. Trainspot is launching an AI marketplace to help content creators monetize their intellectual property for AI training while giving developers and businesses a way to source licensed training data. The San Francisco-based company, which emerged from stealth mode yesterday, aims to attract a range of creators to sell books, images, video and code from writers, filmmakers
Adweek
OCTOBER 28, 2024
WLOX anchor David "Dave" Elliott said he was fired Friday morning because of his political posts on X, formerly known as Twitter. "I'm no longer at WLOX as of 10-25-24," Elliott wrote on his Facebook page. "The corporation doesn't like my political views." The view in question was expressed on X in a video that.
AdExchanger
OCTOBER 28, 2024
Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech. The story of how Prebid.org came to be – […] The post IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No appeared first on AdExchanger.
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Adweek
OCTOBER 28, 2024
Neither Deep Blue Sports + Entertainment nor the Professional Women's Hockey League existed before 2023, but each can help the other advance women's sports for the foreseeable future. Deep Blue just announced that it is adding the PWHL to its Deep Blue Exchange (DBX), which is dedicated to representing teams, leagues, and businesses in the.
Ad Tech Daily
OCTOBER 28, 2024
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision. Gravite, known for its innovative SDK technology and expansive […] The post Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities ap
Adweek
OCTOBER 28, 2024
New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women's sports through a series of global events.
Ad Tech Daily
OCTOBER 28, 2024
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment SAN FRANCISCO — Leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences that promote in-app engagement across multiple platforms and environments, including social media, messenger, SMS and the web.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
OCTOBER 28, 2024
Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes from TV shows and movies. Moments launched on Netflix's iOS app on Monday (Oct 28) and will roll out on Android in the next few weeks. The personalized feature lets members bookmark specific scenes from.
Martech
OCTOBER 28, 2024
Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” rule requiring companies to make it easy to cancel subscriptions. The suit, filed with trade groups the NCTA (The Internet and Television Association) and the Electronic Security Association (ESA), marks the first time the IAB has sued the government.
Adweek
OCTOBER 28, 2024
The Los Angeles Dodgers' dramatic 6-3 victory over the New York Yankees in game one of the World Series Friday night--which ended on Freddie Freeman's walk-off grand slam in the 10th inning--averaged 15.2 million viewers on Fox, Fox Deportes, Univision, and streaming, making it the most watched Fall Classic game in five years. (NBC News.
MNTN
OCTOBER 28, 2024
Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. That, in turn, makes understanding the subtle differences between a DMP vs. DSP necessary to help you choose the right solutions to inform your marketing efforts. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 28, 2024
WLS anchor Judy Hsu is OK after she was hit by a foul ball during batting practice before the game first game of the professional men's baseball World Series game between the New York Yankees and the Los Angeles Dodgers. The Chicago ABC owned station said Hsu "is okay and was checked out by a.
Ad Wisey
OCTOBER 28, 2024
Let me introduce myself right away so you won’t be tempted to think that this text was written by a hired copywriter or artificial intelligence My name is Yaro ( my Linkedin profile ), and I’ve been a certified Google Ad Expert since 2013. My area of interest is any paid advertising with a focus on Google, marketing data analysis, conversion rate optimization, growth marketing.
Adweek
OCTOBER 28, 2024
CNN could soon land in a Florida courtroom, as it faces a defamation lawsuit from a security contractor who took payments to evacuate people out of Afghanistan after the U.S. military's 2021 withdrawal.
Exchange Wire
OCTOBER 28, 2024
Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets. This strategic hire aligns with Opti Digital’s remarkable global [.] The post Opti Digital Welcomes Nadia Rabhi as Publisher Development Director for France-Benelux appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
OCTOBER 28, 2024
Tom Jarriel, an ABC News correspondent who reported from Memphis, Tenn., after the assassination of the Rev. Martin Luther King Jr. and roamed the world for the 20/20 newsmagazine while also anchoring news updates, died Oct. 24 at a nursing facility in Annapolis, Md. He was 89.
More About Advertising
OCTOBER 28, 2024
Wren, claimed to be the UK’s number one kitchen and bedroom retailer, has appointed Bountiful Cow to handle its media and creative accounts in the UK, worth over £20m. The appointment, one of the biggest combined media and creative UK wins in recent years, follows a closed two-month review process. Bountiful Cow is charged with … The post Wren appoints Bountiful Cow as full-service creative and media agency first appeared on More About Advertising.
Adweek
OCTOBER 28, 2024
Meta struck a multiyear deal with Reuters to use its news content to provide real-time answers to user queries about news and current events in its Meta AI chatbot, sources familiar with the agreement told Axios. (Axios) The pair have not disclosed whether Meta will get access to Reuters' library to train its learning language.
Exchange Wire
OCTOBER 28, 2024
Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [.] The post Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
OCTOBER 28, 2024
An Israeli airstrike killed at least three journalists as they slept in their accommodation in southern Lebanon, in what news outlets say was a direct hit on an area removed from the continuing conflict between the Israeli military and Hezbollah. (Al Jazeera) The attack was carried out on a guesthouse in a compound in Hasbaya.
Seth Godin
OCTOBER 28, 2024
There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed.
Adweek
OCTOBER 28, 2024
Venom: The Last Dance is No. 1 at the box office, but the comic book film fell significantly short of expectations. The third and final entry in Sony's Marvel antihero series, led by Tom Hardy, opened to a muted $51 million from 4,125 North American theaters. (Variety) That's well behind an expected $65 million, or.
AdExchanger
OCTOBER 28, 2024
For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from publishers. This dynamic disintermediated publishers, disconnecting them from their ability to drive better results for advertisers through their robust understanding of their site’s experiences, contexts and audiences.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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