Adweek
OCTOBER 28, 2024
Shoppers can find most things they need on Amazon, and some they don't (see: tiny deck chairs and emotional support pickles). They can also order sushi, burritos, and more without delivery fees, thanks to a tie-up with takeout app Grubhub. Since 2022, Amazon Prime's 180 million members have had access to Grubhub+, the brand's premium.
Martech
OCTOBER 28, 2024
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.
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Adweek
OCTOBER 28, 2024
Secondhand marketplace ThredUp's recent generative AI tools--including visual search and chatbot Style Chat, both launched in August--are driving more visits and revisits to the app. While there, people using these AI features are more likely to make a purchase, the company dished at Shoptalk Chicago 2024 last week. Visual Search lets people snap an item.
Martech
OCTOBER 28, 2024
Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference. While the names have been hidden to protect privacy, the situation still reflects a poor experience for everyone involved.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Adweek
OCTOBER 28, 2024
WLOX anchor David "Dave" Elliott said he was fired Friday morning because of his political posts on X, formerly known as Twitter. "I'm no longer at WLOX as of 10-25-24," Elliott wrote on his Facebook page. "The corporation doesn't like my political views." The view in question was expressed on X in a video that.
Ad Rants
OCTOBER 28, 2024
Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12 billion by 2030. That suggests a compound annual growth rate of 5% from 2023 to 2030. The research firm adds that TV advertising has long been a cornerstone of the ad sector.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
OCTOBER 28, 2024
What’s the value of data used in training AI? That’s an existential question one new startup wants to help answer. Trainspot is launching an AI marketplace to help content creators monetize their intellectual property for AI training while giving developers and businesses a way to source licensed training data. The San Francisco-based company, which emerged from stealth mode yesterday, aims to attract a range of creators to sell books, images, video and code from writers, filmmakers
Adweek
OCTOBER 28, 2024
Averi AI has emerged from stealth mode, raising $2 million in pre-seed funding. The firm--which has an initial valuation of $8 million--combines automating time-consuming marketing tasks, like planning a marketing calendar, researching competitors, and organizing a budget, with human experience by connecting brands to a vetted network of U.S.-based marketing specialists.
Seth Godin
OCTOBER 28, 2024
There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed.
Adweek
OCTOBER 28, 2024
New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women's sports through a series of global events.
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Exchange Wire
OCTOBER 28, 2024
FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [.] The post FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id appeared first on ExchangeWire.com.
Adweek
OCTOBER 28, 2024
Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes from TV shows and movies. Moments launched on Netflix's iOS app on Monday (Oct 28) and will roll out on Android in the next few weeks. The personalized feature lets members bookmark specific scenes from.
AdExchanger
OCTOBER 28, 2024
Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech. The story of how Prebid.org came to be – […] The post IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No appeared first on AdExchanger.
Adweek
OCTOBER 28, 2024
The Los Angeles Dodgers' dramatic 6-3 victory over the New York Yankees in game one of the World Series Friday night--which ended on Freddie Freeman's walk-off grand slam in the 10th inning--averaged 15.2 million viewers on Fox, Fox Deportes, Univision, and streaming, making it the most watched Fall Classic game in five years. (NBC News.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
AdExchanger
OCTOBER 28, 2024
For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from publishers. This dynamic disintermediated publishers, disconnecting them from their ability to drive better results for advertisers through their robust understanding of their site’s experiences, contexts and audiences.
Adweek
OCTOBER 28, 2024
WLS anchor Judy Hsu is OK after she was hit by a foul ball during batting practice before the game first game of the professional men's baseball World Series game between the New York Yankees and the Los Angeles Dodgers. The Chicago ABC owned station said Hsu "is okay and was checked out by a.
Martech
OCTOBER 28, 2024
I have chimed in about martech job descriptions in the past. It’s time to revisit the topic. Job descriptions typically range from specific to vague and reasonable to aspirational. (For example, an entry-level position requiring a graduate degree and several years of experience.) Many are understandably specific to an organization’s circumstances.
Adweek
OCTOBER 28, 2024
Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK. Low-traffic queries are when someone types in a less popular search query.
Advertiser: ZoomInfo
How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.
Digiday
OCTOBER 28, 2024
Holiday prep is well underway for brands and retailers, who are already busy fine-tuning their channel and pricing strategies. Brands are also readying their gift guides and haul and unboxing social marketing content, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce. This is according to Digiday+ Research, which surveyed 71 brand, retailer and agency professionals about their past and current use of sales channels during
Adweek
OCTOBER 28, 2024
CNN could soon land in a Florida courtroom, as it faces a defamation lawsuit from a security contractor who took payments to evacuate people out of Afghanistan after the U.S. military's 2021 withdrawal.
Ad Tech Daily
OCTOBER 28, 2024
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision. Gravite, known for its innovative SDK technology and expansive […] The post Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities ap
Adweek
OCTOBER 28, 2024
Tom Jarriel, an ABC News correspondent who reported from Memphis, Tenn., after the assassination of the Rev. Martin Luther King Jr. and roamed the world for the 20/20 newsmagazine while also anchoring news updates, died Oct. 24 at a nursing facility in Annapolis, Md. He was 89.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
Ad Monsters
OCTOBER 28, 2024
At Advertising Week NY, industry visionaries shared the secrets to tackling AI bias, redefining search experiences, and mastering CTV. There was a whirlwind of topics and stages to choose from at this year’s AdWeek NY, but the discussions that stood out to us shed light on three transformative topics: AI, CTV, and data collaboration. These elements are more than just buzzwords; they represent a significant shift in how brands interact with consumers and leverage technology to enhance thei
Adweek
OCTOBER 28, 2024
Meta struck a multiyear deal with Reuters to use its news content to provide real-time answers to user queries about news and current events in its Meta AI chatbot, sources familiar with the agreement told Axios. (Axios) The pair have not disclosed whether Meta will get access to Reuters' library to train its learning language.
Martech
OCTOBER 28, 2024
Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” rule requiring companies to make it easy to cancel subscriptions. The suit, filed with trade groups the NCTA (The Internet and Television Association) and the Electronic Security Association (ESA), marks the first time the IAB has sued the government.
Adweek
OCTOBER 28, 2024
An Israeli airstrike killed at least three journalists as they slept in their accommodation in southern Lebanon, in what news outlets say was a direct hit on an area removed from the continuing conflict between the Israeli military and Hezbollah. (Al Jazeera) The attack was carried out on a guesthouse in a compound in Hasbaya.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Ad Tech Daily
OCTOBER 28, 2024
London, UK – Shoppers are increasingly focused on value for money and smart spending this season, with nearly 1 in 4 planning to reduce their holiday expenditures, according to new research from eBay Advertising. The survey of 2,006 UK consumers who celebrate Christmas found that 17% will opt for pre-loved gifts this year rather than buying […] The post Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend Less This Christmas appeared first on Ad Tech Daily.
Adweek
OCTOBER 28, 2024
Venom: The Last Dance is No. 1 at the box office, but the comic book film fell significantly short of expectations. The third and final entry in Sony's Marvel antihero series, led by Tom Hardy, opened to a muted $51 million from 4,125 North American theaters. (Variety) That's well behind an expected $65 million, or.
Digiday
OCTOBER 28, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making everything an ad network , all competing for the same ad budgets. To sell its retail media network to advertisers, Walmart Connect placed its bet on Rich Lehrfeld, svp and general manager of Walmart Connect.
Ad Tech Daily
OCTOBER 28, 2024
In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to […] The post MiQ Introduces First-to-Market Hospital and Doctor Influence Measure
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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