Adweek
FEBRUARY 14, 2025
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by.
Martech
FEBRUARY 14, 2025
Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.
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Adweek
FEBRUARY 14, 2025
A young, isolated boy finds someone who pumps him up and encourages him to assert himself, to the point of starting fights at school and harassing female classmates. The impressionable grade-schooler is at the center of a PSA from advocacy group White Ribbon, which has introduced a fictional, bile-spewing puppet as co-star and instigator. The.
Ad Tech Daily
FEBRUARY 14, 2025
Prague-based AdTech company R2B2, majority-owned by the private equity fund Genesis Capital Growth, has announced the acquisition of Caroda, a leading video advertising SaaS company. The deal represents a strategic step forward, enhancing the capabilities of both companies and driving growth in the CEE and especially in international markets. R2B2 specializes in maximizing online publishers […] The post R2B2 Acquires Caroda, Strengthening Position as a Leading Monetization and AdTech Platf
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 14, 2025
WhatsApp will debut an experimental new feature on Friday, an exclusive group chat launched in partnership with the sports publisher OffBall. The trial product, called The Chat, will build off a preexisting WhatsApp feature called Communities, in which users participate in large group chats based on shared interests. In Chats, a small group of high-profile.
Martech
FEBRUARY 14, 2025
Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations are activating consent for marketing purposes, all while streamlining compliance at scale.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
FEBRUARY 14, 2025
This is a complicated promise. It’s about commitment and connection and most of all, time. If we’re saying that we’ll do what’s in our short-term interest and convenient, then there’s really no reason to say anything at all, since that’s what we usually do anyway. Instead, we’re promising to shift our time horizon.
Adweek
FEBRUARY 14, 2025
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as "thrilled," "cutting-edge," and "groundbreaking," had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise.
Martech
FEBRUARY 14, 2025
The January release for Adobe Marketo Engage unveiled a new email designer with the promise to improve productivity and efficiency. Lets take a look at the feature updates and deprecations for Markeo from January 2025. New email designer The new, powerful and enhanced email designer is stealing the show since its release and its making no-code email competitors cringe.
Adweek
FEBRUARY 14, 2025
Blake Sebo has been named general manager of Gray owned NBC and CBS affiliates KTUU and KYES in Anchorage, Alaska. Sebo comes from KHBS/KHOG in Fort Smith-Fayetteville, Arkansas, where he was the sales manager. Before that, he worked thirteen years as the marketing and research director at KFSM in Fort Smith "I am thrilled to.
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Clearcode
FEBRUARY 14, 2025
Each year, the programmatic advertising industry sees new trends emergesome fleeting, others shaping the future of digital advertising. One of the most impactful advancements gaining attention today is the use of multi-armed bandit (MAB) algorithms to optimize campaigns in real-time. Unlike traditional A/B testing, which separates learning from execution, MAB algorithms continuously analyze performance and adjust strategies on the fly.
Adweek
FEBRUARY 14, 2025
Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer's own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators.
More About Advertising
FEBRUARY 14, 2025
Dentsu must be considering withdrawing from the global stage after recording a whopping great 2024 loss of 125bn ($820m or 650m) after taking an impairment charge of about $1bn, essentially suggesting it overpaiad for businesses or had them down in the books as far more than they’re currently worth. The Japanese giant now says it’s … The post Big decisions loom for Dentsu as it record thumping great 2024 loss first appeared on More About Advertising.
Adweek
FEBRUARY 14, 2025
Top of the Ticker: The Succession-inspired feud taking place within Rupert Murdoch's family over control of the mogul's media empire--which includes Fox News--has inspired two deep dives from The New York Times and The Atlantic. The New York Times' extensive story looks at the messy legal battle that took place out of the public view.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
FEBRUARY 14, 2025
Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK Mediaoceantoday announced the successful completion of its acquisition ofInnovid, bringing together Innovid andFlashtalkingto form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, […] The post Mediaocean Completes Acquisition of Innovid Creat
Adweek
FEBRUARY 14, 2025
As is the case with many startup success stories, YouTube's original value proposition didn't turn out to be its true superpower. Befitting its launch on February 14, 2005, the company actually began as an online dating service--"Tune in, Hook up"--before its founders uncovered its broader potential as a video platform. Twenty years on, that potential.
More About Advertising
FEBRUARY 14, 2025
Valentine’s Day has become of those seemingly endless events designed to extract money from our wallets (albeit a long-established one.) So the usual reaction to it in ads is, “here we go again.or not.” Sustainable clothing brand Reformation has produced a winner with American man of parts Pete Davidson, known, among other things, for his … The post MAA Ad of the Week: Pete Davidson for Reformation first appeared on More About Advertising.
Adweek
FEBRUARY 14, 2025
2024 was undoubtedly Kendrick Lamar's year--both musically and culturally. The rapper didn't just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar's last 12 months have been a master class in marketing and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 14, 2025
The new brooms at Ogilvy UK, CEO James Murphy and fellow New Commercial Arts founder David Golding, are quietly ringing the changes. CCO Andr Laurentino is off to to be deputy CCO for Ogilvy EMEA to be replaced by current chief executive creative officer Julles Chalkley as head of the department (both below, Chalkley left.). … The post Ogilvy UKs new brooms shuffle the creative deck first appeared on More About Advertising.
Adweek
FEBRUARY 14, 2025
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Like a lot of Gen-X journalists, Ted Rowlands remembers exactly where he was when Judge Lance Ito gaveled in the O.J. Simpson murder trial in the winter of 1995. Just like Keanu Reeves, he.
AdExchanger
FEBRUARY 14, 2025
Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused commercial. The post Skincare Brand Cetaphils Smooth Approach To Engaging With Gen Z appeared first on AdExchanger.
Adweek
FEBRUARY 14, 2025
Fox News' The Five continues to hold court as the network's No. 1 program in total viewers and the Adults 25-54 demo, while The Rachel Maddow Show is MSNBC's top show in both measured categories. Meanwhile, there's a split over at CNN as The Lead with Jake Tapper is on top with total viewers and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
FEBRUARY 14, 2025
SSP curation is being touted as the next big solution for publishers and advertisersbut is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Heres whats at stake. Supply-side platforms (SSPs) are at a crossroads.
Adweek
FEBRUARY 14, 2025
The third season of Mike White's popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay awhile. Pia Barlow, evp, originals marketing, HBO and Max, said this season of The White Lotus, which takes.
AdvertiseMint
FEBRUARY 14, 2025
Demystifying Open-Source Marketing Mix Modeling (MMM) Marketing is always changing, what worked a year ago is more than likely not going to work too well today. Technologies are constantly changing, strategies are always shifting. However, understanding the effectiveness of various channels is paramount. Enter Marketing Mix Modeling (MMM), a time-tested approach now experiencing a renaissance through open-source initiatives.
Adweek
FEBRUARY 14, 2025
The Super Bowl matchup that saw the Philadelphia Eagles defeat the Kansas City Chiefs was the most-watched game ever. Naturally, Philadelphia and Kansas City led the way in this historic milestone when it came to local markets with the most viewership. Newly released numbers from Fox Sports show that Philadelphia had 52.5% of its viewing.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
IAB Tech Lab
FEBRUARY 14, 2025
IAB Tech Lab's position on how to use diligence and transparency standards to police the digital advertising supply chain The post No More Excuses: Policing the Supply Chain with Diligence and Transparency appeared first on IAB Tech Lab.
Adweek
FEBRUARY 14, 2025
Happy Friday and Happy Valentine's Day to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the FCC has been busy cranking up its retribution machine. So far, every network but Fox News is being investigated for some reason or another. In a sternly worded.
Single Grain
FEBRUARY 14, 2025
This post is all about YouTube for agencies. After all, YouTube is the second-largest search engine and an effective way to generate organic traffic for your business. But why is it so difficult for agencies to convert leads on YouTube? There’s a secret to YouTube marketing, and that will result in creating better video content and a stronger strategy.
Adweek
FEBRUARY 14, 2025
Justin Fox has been promoted to regional vice president of Sales for the FOX-owned properties in Florida, comprised of WTVT FOX 13 Tampa Bay, WOFL FOX 35 Orlando, WRBW FOX 35 Plus, and WOGX Fox51 Gainesville. He takes over for Shawn Gossett who retires after 23 years as vice president of Sales for WTVT Fox.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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