Adweek
JULY 8, 2024
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative "go f**k yourself" comment to advertisers, explaining that X.
The Ad Tech Blog
JULY 8, 2024
Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Understanding Emotional Contagion in Influencer Marketing Key Points Emotional contagion is the process by which emotions are transferred from one person to another.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JULY 8, 2024
Last spring, shoppers in Albertsons grocery stores were increasingly sticking to the store's perimeter--a trend that meant many people were skipping the sweets in the center aisles in favor of bakery items that sit closer to the outside walls of the building. That was bad news for the packaged cookie category, especially for the category's.
Seth Godin
JULY 8, 2024
Knowledge and technique used to be closely guarded secrets. Admission to the guild was reserved for a few, and crafts like typesetting, plumbing and medicine were off limits to most folks. One of the reasons for the explosion in productivity and innovation in the last century is that more tools and leverage are available to more people than ever before.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 8, 2024
In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now and again; some are more forgivable than others. Recently, soda brand Poppi faced a lawsuit alleging its gut health claims are falsely advertised. The brand is trying to make a comeback from the allegations, saying.
AdExchanger
JULY 8, 2024
Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork is available for download tracking but imposes privacy restrictions, making life harder for advertisers and ad networks. Consequently, numerous campaigns are still tracked by […] The post The Future Of Probabilistic Attribution: What Will Apple Do Next?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JULY 8, 2024
In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. What’s been making waves since April? Q2 2024 started with a bang, albeit one that we’d all expected to arrive [.] The post Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians appeared first on ExchangeWire.com.
Adweek
JULY 8, 2024
When Brad Simms, CEO and president of the Stagwell agency, Gale, decided to launch the agency's media practice, he bought a book about it. "We all went out and bought a whole bunch of physical books to read. I mean, I didn't know what an effective commission rate was five years ago," Simms told ADWEEK.
Exchange Wire
JULY 8, 2024
On today’s news digest: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation Worldwide ad spend is on track to outpace global economic growth this year, according to a mid-year forecast by [.] The post Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation appeared first on ExchangeWire.com.
Adweek
JULY 8, 2024
Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during Super Bowl 59. The brand is in the game for the first time in its more than 60 years in business. The brand is now found in 25% of U.S. households, and Haagen-Dazs decided the.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
MNTN
JULY 8, 2024
In 2024, the Connected TV (CTV) landscape is more dynamic than ever, offering marketers a plethora of platforms to choose from. This article highlights the top CTV platforms and providers , detailing their unique features and advertising capabilities. Whether you’re looking to maximize reach or optimize ad spend, this guide will help you navigate the best options available.
Adweek
JULY 8, 2024
Samantha slips from a ladder while reaching for a book in the library, but just at the right moment, John steps in to catch her. It's a classic meet cute moment, reminiscent of countless sentimental scenes from romantic comedies. But this meet cute didn't happen in real life. As Samantha fumbles over her words, it.
Digiday
JULY 8, 2024
The first half of this year has been a strange combination of marketers’ desire to get back to basics (the push to prioritize brand building) and explore new, emerging areas (commerce media plays; generative AI). At the same time, as marketers continue to deal with squeezed budgets and increasing expectations to do more with less, they seem to be sticking their heads in the sand about problems that will need their attention just not right this second (TikTok’s looming ban; Google’s cookie
Adweek
JULY 8, 2024
Samantha slips from a ladder while reaching for a book in the library, but just at the right moment, John steps in to catch her. It's a classic meet cute moment, reminiscent of countless sentimental scenes from romantic comedies. But this meet cute didn't happen in real life. As Samantha fumbles over her words, it.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JULY 8, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify It’s been a busy summer for Bon Appétit and Epicurious’ editor-in-chief Jamila Robinson, who stepped into the top editor role last September. Amid changing algorithms and impacts to search traffic, Robinson is prioritizing relationship building between audiences and Condé Nast’s cooking brands by expanding the coverage of food to include categories like sports and relationships, challenging the idea of “traditional” cooking and building
Basis
JULY 8, 2024
Two years out from the Great Resignation’s peak , finding and retaining top talent remains a significant challenge for leaders. And while C-suite executives across a range of industries are losing sleep over staffing difficulties, those in the marketing industry are likely feeling particularly restless: The number of professionals working in advertising decreased by 14% between 2019 and 2022, and over half of US marketers feel the industry is experiencing its worst-ever talent crisis.
Digiday
JULY 8, 2024
This article was first published by Digiday sibling WorkLife Poor hiring practices are starting to bubble up for employers, and not in a good way. A growing number of people are airing their grievances about badly conducted hiring experiences, which are a turn-off to other candidates, according to data from platforms like Glassdoor. Continue reading this article on digiday.com.
AdExchanger
JULY 8, 2024
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JULY 8, 2024
We’re 20 months into the AI marketing revolution, and CMOs are more focused on scale and efficiency than on creating animated footage from whole cloth. Consider the example of Shapermint, a direct-to-consumer fashion brand that has used generative AI to scale up its influencer program. The company’s in-house team developed an agent (dubbed “Altair,” after the star) that can generate scripts and storyboards for TikTok and Instagram Reels that are then distributed to influencers.
More About Advertising
JULY 8, 2024
The Gate’s debut for breakdown service the AA – helping a gang of bank robbers – was one of the unexpected joys of last year (one of a series) and it’s back with two more, this time a mysterious male doing something strange with a large appendage: And a (somewhat) more conventional accident scenario. AA … The post AA returns with more comic vignettes first appeared on More About Advertising.
Digiday
JULY 8, 2024
In the seemingly never-ending saga around cookies’ official sunsetting from digital advertising, more companies are entering the fray in an effort to secure a foothold among those looking for cookie replacements. One identity resolution company recently generated some positive results with a media agency. IntentIQ used an approach that blended cookie-based and cookie-less solutions in a partnership with independent full-service agency Involved Media for a campaign executed for an education
Exchange Wire
JULY 8, 2024
Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of service as non-executive chair of VIOOH, Spencer Berwin – a former co-CEO of JCDecaux UK - will be stepping down [.] The post VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
JULY 8, 2024
Following a protracted takeover saga, Paramount has finally agreed a deal with production business Skydance Media which will see the two merge, creating what the two companies are calling ‘New Paramount’ The merged company, led by Skydance’s David Ellison as chairman and CEO and new president Jeff Shell, ex-CEO of NBCUniversal, plans to “enhance and reinvigorate marquee Paramount and CBS brands” according to the announcement.
AdExchanger
JULY 8, 2024
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It appeared first on AdExchanger.
VideoWeek
JULY 8, 2024
The use of principal media is growing, according to the ANA, with 41 percent of marketers expecting to use principal media over the next year. But where the rise of a practice might usually correspond with increased understanding of that area, there appears to be a knowledge gap around what principal media actually entails. The same ANA survey found that 39 percent of marketers are only somewhat familiar with the practice, and 13 percent entirely unfamiliar.
Rob Campbell
JULY 8, 2024
By the time this comes out, I will know if Nottingham Forest have got relegated or not. And while at the time of writing – April 26th – they’re [just] out the relegation places, I fear that will change. Not simply because Everton are basically clear having beaten Liverpool last night. Not simply because we’re playing Man City this weekend. But because – if I’m being honest – we deserve to god down.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
MNTN
JULY 8, 2024
In 2024, the Connected TV (CTV) landscape is more dynamic than ever, offering marketers a plethora of platforms to choose from. This article highlights the top CTV platforms and providers , detailing their unique features and advertising capabilities. Whether you’re looking to maximize reach or optimize ad spend, this guide will help you navigate the best options available.
AdPushup
JULY 8, 2024
Discover the top-performing banner ad sizes for your ads, optimize your advertising strategy with the most effective banner sizes, and ultimately maximize engagement and conversions. Banner ads have become a cornerstone of online display advertising, seamlessly blending into websites to catch your eye and lead you towards action. They’re loved for their knack to convey [.
MNTN
JULY 8, 2024
In the ever-evolving landscape of marketing and lead generation, the concept of Marketing Qualified Leads (MQLs) has gained significant traction. As businesses strive to optimize their marketing strategies and generate qualified prospects, understanding the essence of MQLs becomes crucial. In this article, we will explore the concept of MQLs in depth, unraveling the criteria and characteristics that distinguish them from other types of leads.
VideoWeek
JULY 8, 2024
YouTube is clearly an attractive destination for advertisers, but according to Paul Briggs, SVP Europe at Silverpush, YouTube’s targeting options are too broad for many brands. By using contextual targeting, Silverpush can ensure brands are running in contextually relevant environments on YouTube, such as aligning sports brands across the summer’s top sporting events.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
347 
Let's personalize your content