Adweek
MARCH 12, 2025
The world of FAST is changing, well. fast, according to a new Gracenote report. Today, Gracenote, Nielsen's content data business unit, released new research, data, and insights on the evolving landscape of free ad-supported TV services (FAST), providing information for distribution platforms and advertisers seeking to monetize consumer engagement and understand the shifting streaming environment.
Martech
MARCH 12, 2025
Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi
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Adweek
MARCH 12, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of March 3, 2025. One week after Fox Corporation CEO Lachlan Murdoch observed that Fox News should be considered "the fifth broadcast network," the network continued to cement that moniker with a No. 1 finish for the first week of March.
Ad Monsters
MARCH 12, 2025
HUMANs Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwidetargeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMANs CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what can be done to fight back.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
MARCH 12, 2025
Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card Investor. The hub will feature text and video analysis, educational content, and news on sports collectibles. Content will be shared across Yahoo Sports' social channels and integrated with its coverage when collectibles angles are part of.
Martech
MARCH 12, 2025
You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
MARCH 12, 2025
Brynn Brewer got in line around 9:30 a.m. last Saturday morning behind dozens of others some of whom got there as early as 6 a.m. to be near the front of the line for the chance to experience the Criterion closet like the filmmakers and artists featured on the entertainment companys YouTube channel. The South by Southwest experience to Brewer, a content producer at Chubbies Shorts, felt like an organic activation and more like an interactive art installment.
Adweek
MARCH 12, 2025
Estee Lauder owns more than 20 brands in more than 150 markets, meaning that the company needs thousands of pieces of creative to crank out ads. To meet this need, the beauty retailer is partnering with Adobe and its generative AI product FireFly. Estee Lauder will equip its teams and brand managers with the technology.
Martech
MARCH 12, 2025
Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions. “Synthetic audience testing would allow me to create that audience using real data,” said Nina Pfister, a part
Adweek
MARCH 12, 2025
Starting Monday, March 17, NBC 5 Chicago (WMAQ) will present a weeklong reflection on the evolution of the coronavirus, from its initial global emergence and mass uncertainties in 2020 to its life-altering impact that is still being felt today, in an upcoming NBC 5 News series entitled Covid: 5 Years Later. "We've faced a number.
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Martech
MARCH 12, 2025
Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, rethink the role of the CMO and marketing, with marketers acting as the coordinator of all brand activity.
Adweek
MARCH 12, 2025
Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the midst of such a busy, crowded event. And while nothing from this year's slate of experiential stunts were as elaborate and creative as some of the greatest hits from the pre-pandemic years, there was still.
Brid.tv
MARCH 12, 2025
While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue.
Adweek
MARCH 12, 2025
WPTV anchor Michael Williams is retiring from broadcasting after 44 years. Williams started working at West Palm Beach NBC affiliate in 2011. He started his career in TV at WSVN in Miami in 1984 and went on to work at NBC News, before joining WFOR in 2008. He's also worked at WTVX in Fort Pierce.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 12, 2025
Real Assistants Would Be Fired By Now Call it the Hardware Revolution that wasnt. For years, consumer tech devicemakers have been promising incredible AI-backed products phones, tablets, glasses and more and failing to deliver, The Verge reports. Amazon, for example, has boasted of new and improved Alexa-powered devices. But no new device has […] The post The Emperor Is Hardwaring No Clothes; Bursting The Newsletter Bubble appeared first on AdExchanger.
Adweek
MARCH 12, 2025
Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research. Forrester evaluated 10 marketing creative and content services providers based on their current offerings, strategies, and customer feedback, and those companies were broken down into three.
AdExchanger
MARCH 12, 2025
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years. In fact, the first edition of AdExchanger’s Commerce Media Newsletter, in 2023, was a report on the mechanics of PMax. AI and machine […] The post Learning To Live With Our New AI-Based Advertising Overlords appeared first on AdExchanger.
Adweek
MARCH 12, 2025
Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal. The integration of Tastemade will enable Wonder to provide more curated and personalized digital experiences for consumers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MARCH 12, 2025
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [.] The post Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR appeared first on ExchangeWire.com.
Adweek
MARCH 12, 2025
All eyes are on Lewis Hamilton, Formula 1's biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It's a significant cultural moment for Formula 1, Ferrari, and the latter's brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era.
IAB Tech Lab
MARCH 12, 2025
Bringing content adjacent messaging to OpenRTB via extended content identifiers. Public comment until April 10, 2025 The post Content Is King: Adding Extended Content Identifiers to OpenRTB appeared first on IAB Tech Lab.
Adweek
MARCH 12, 2025
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't find them? But the rise of AI-driven platforms like Google's Performance Max (PMax) and Meta's Advantage+ has fundamentally altered how advertising operates.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Exchange Wire
MARCH 12, 2025
Which industry members will be judges at The Wires this year? Find out the first names revealed below As 2025 unfolds, we reveal the first wave of judges who will evaluate entries to this years The Wires. To those unfamiliar with [.] The post The Wires 2025: First Wave of Judges Revealed appeared first on ExchangeWire.com.
Adweek
MARCH 12, 2025
Jeff Lilly has been named director of technology for Nexstar's Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility.
Exchange Wire
MARCH 12, 2025
Yahoo has announced the 30 emerging leaders chosen to participate in the 2025 Yahoo Academy programme. This year's delegates have been selected from an entry pool of over 180 highly talented media and marketing professionals from across Australia and Singapore. Marking [.] The post Yahoo Academy Announces Class of 2025 appeared first on ExchangeWire.com.
Adweek
MARCH 12, 2025
The Five was the only Fox News show to bring in more than 4 million total viewers on Tuesday evening. Meanwhile, MSNBC and CNN were led by The Rachel Maddow Show and Anderson Cooper 360, respectively. In the Adults 25-54 demo, Gutfeld! led the way for Fox News, followed by Maddow and CNN NewsNight with.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Relevant-Digital
MARCH 12, 2025
Whats tougherchoosing from two or three wrapper options or sifting through a dozen? Having more choices sounds empowering, but in reality, it often leads to decision fatigue. The more you compare, the more overwhelming it becomesso many features, so many benefits, so many integration paths. It starts to feel like a never-ending process. But no one wants to make the wrong decision, especially when it can cost valuable resources, time, and money.
Adweek
MARCH 12, 2025
The Federal Communications Commission has granted a waiver of its local ownership rules to allow Gray Media to acquire KXLT (Fox) in the Rochester, Minnesota, television market, where Gray already owns KTTC (NBC). Today's action represents the first FCC approval of a new combination of two full-power, top-four ranked, same-market television stations in over five.
Exchange Wire
MARCH 12, 2025
MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [.] The post MGIDs New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29% appeared first on ExchangeWire.com.
Adweek
MARCH 12, 2025
The Big East men's basketball tournament hasn't been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York's Madison Square Garden. Founded in 1979, the Big East started its men's tournament at the Garden in 1983 as a nine-school.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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