Adweek
SEPTEMBER 30, 2024
Levi's iconic "Launderette" ad has had an Americana makeover with help from Beyonce. The Cowboy Carter singer takes a starring role in the brand's reprise of its 1985 ad from London agency BBH. Set to the sound of "I Heard it Through the Grapevine" by Marvin Gaye, the original spot showed model Nick Kamen strip.
Martech
SEPTEMBER 30, 2024
Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?
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Adweek
SEPTEMBER 30, 2024
The chief executive and publisher of the left-leaning news publication The New Republic, Michael Caruso, stepped down from his role on Thursday, according to an internal memo obtained by ADWEEK. Caruso took the helm of the 110-year-old publisher in February 2023, following stints at The Hill and The Smithsonian Institute. Brian Groves, director of circulation.
Martech
SEPTEMBER 30, 2024
Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. However, this method overlooks the full customer journey by focusing only on the last interaction before conversion.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 30, 2024
There are many influencer agencies that connect talent with brands, but few have had the continued success of BCL Entertainment, a talent production, events, and brand partnerships company that has helped improve campaigns by matching the best brands with star-level talent. BCL Entertainment is led by Bettie Levy, who didn't set out initially to be.
Martech
SEPTEMBER 30, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 30, 2024
Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media posts. I was recently going over a few thoughts I had scribbled down during restless nights. And I realized they center on two competing forces in the debate over data privacy: the priorities of legislators, […] The post How Competing Interests Collide in The War For Data Privacy appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2024
WTKR weekend morning anchor Anthony Sabella will anchor the noon and 4 p.m. newscasts for the Hampton Roads CBS affiliate beginning in October. "Anthony Sabella's promotion to mid-day anchor is a reflection of our commitment to delivering the most engaging and informative content to our viewers," said Adam F. Chase, vice president and general manager.
AdExchanger
SEPTEMBER 30, 2024
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four to six weeks, but Judge Leonie Brinkema, who presided over the case, kept things moving at a brisk pace. […] The post The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2024
Unified retail media platform Zitcha is coming to the U.S. The company announced a $10 million Series A funding round, led by investment firm VMG Partners, to ramp up operations in North America.
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VideoWeek
SEPTEMBER 30, 2024
Google’s announcement that it no longer plans to completely remove third-party cookies from its Chrome Browser hasn’t changed Axel Springer’s identity roadmap says Robert Blanck, General Manager, Advertising & Ecommerce at Axel Springer. Regardless of Google’s decision, third-party cookies are much less readily available across the web, and while publishers should take Google’s actions into account, they shouldn’t be entirely reliant on the tech giant.
Adweek
SEPTEMBER 30, 2024
As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4 Americans will be Hispanic by 2060. Yet, brands are slow to catch up, as the younger Latinx generation often feels like an afterthought.
More About Advertising
SEPTEMBER 30, 2024
The “Rewear Chair” is a clever contraption that has extra arms, ready to take the weight of all those clothes you can’t be bothered to put away properly at the end of the day. Instead of washing the clothes, agency Uncommon Creative Studio and laundry brand Ecover are asking us to wear them again, as … The post Sniff and go: Uncommon and Ecover ask us to wear more, wash less first appeared on More About Advertising.
Adweek
SEPTEMBER 30, 2024
When faced with boredom, many people's first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by London agency Pablo, personifies Dr Pepper as a medical doctor with a soda can for a head. This doctor's cure is to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 30, 2024
Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the remedies for this case could disrupt the bedrock of marketing. Search marketing, for example, is a linchpin of acquisition strategies that commands nearly 40% of US ad spend. Google’s ad tech commands a massive share of the […] The post As Acquisition Becomes Trickier, Traditional Marketing Is In For A Reckoning appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2024
Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports. The IPO could take place as soon as early next year, according to Bloomberg, with ongoing discussions being.
AdExchanger
SEPTEMBER 30, 2024
When Waffle House locations start to close, it’s a sign of severe weather on the horizon. When there’s a surge in pizza orders near the Pentagon, a potential international crisis may be looming. And when there’s an uptick in the size of Ads.txt files, it’s a pretty good indication that bid duplication is on the […] The post The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2024
It's been three years since Brian Williams sat in the anchor's chair for a major network. Now, the former face of NBC Nightly News is in talks to make a return to the news game--this time on a major streamer. Variety's Brian Steinberg reported on Saturday that Williams is an active discussions with Amazon Prime.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
SEPTEMBER 30, 2024
Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on it. There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options that are built in: Are you selling to consumers? Are you raising money?
Adweek
SEPTEMBER 30, 2024
Strength and cardio interval training workout provider Barry's added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry's, Lamping will develop and drive the company's overall global marketing strategy, overseeing digital marketing efforts and in-studio community marketing initiatives. The company said the goal is for her to.
Ad Monsters
SEPTEMBER 30, 2024
Advertisers miss out on reaching engaged, high-value audiences by fearing news content. The Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising. Are advertisers afraid of the news? That’s the question Jana Meron, VP of Revenue Operations and Data at The Washington Post, asked at Programmatic IO.
Adweek
SEPTEMBER 30, 2024
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference to use "Latin." The creator economy is expected to nearly double over the next five years, growing from $250 billion today to an estimated $480 billion by 2027. Creators are now everywhere, in all forms.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
SEPTEMBER 30, 2024
On October 22, around the world, I’m helping to organize hundreds of in-person get togethers. A chance to share your work and have a conversation about your strategy with others. Mutual support and peer connection. All the details are on this page. It’s free. A chance to connect and make an impact. Looking forward, together.
Adweek
SEPTEMBER 30, 2024
Politico is launching a strategic partnership with Y Combinator-backed artificial intelligence startup Capitol AI to develop a bespoke AI tool that will quickly summarize its journalism.
Digiday
SEPTEMBER 30, 2024
Everyone loves a comeback story — but what makes a successful comeback? As major brands plot returns to their former glory — by, say, switching up the C-suite leadership (like Nike recently did by appointing Elliott Hill to take the reins) or retooling a longstanding product strategy ( Peloton is in the midst of this approach ) — they’re looking to signal to the marketplace that they’re getting back on track.
Adweek
SEPTEMBER 30, 2024
Saturday Night Live has unveiled the final slate of sponsors for the upcoming 50th season. Capital One will be joining Allstate, T-Mobile, Volkswagen of America, and L'Oreal Groupe's Maybelline NY and CeraVe, which were previously announced around the time of TV upfront presentations in May. For the sponsorship, Capital One will create custom content with.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
SEPTEMBER 30, 2024
On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U
Adweek
SEPTEMBER 30, 2024
Global adtech platform Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ's capabilities in the retail media sector, which is projected to reach $166 billion by 2025, and builds upon its acquisition of Sharethrough in June, with that combination of supply-side platforms creating one of the.
AdExchanger
SEPTEMBER 30, 2024
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search. The post Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2024
Alex Morgan doesn't need to attach her brand to anything, making her endorsement and investment all the more valuable. Morgan played her final professional soccer match on Sept. 8 after scoring 125 international goals, winning two World Cups, an Olympic gold medal, and club championships in three different leagues on two continents. Her career included.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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