Martech
SEPTEMBER 30, 2024
Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?
Adweek
SEPTEMBER 30, 2024
Levi's iconic "Launderette" ad has had an Americana makeover with help from Beyonce. The Cowboy Carter singer takes a starring role in the brand's reprise of its 1985 ad from London agency BBH. Set to the sound of "I Heard it Through the Grapevine" by Marvin Gaye, the original spot showed model Nick Kamen strip.
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Martech
SEPTEMBER 30, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
SEPTEMBER 30, 2024
The chief executive and publisher of the left-leaning news publication The New Republic, Michael Caruso, stepped down from his role on Thursday, according to an internal memo obtained by ADWEEK. Caruso took the helm of the 110-year-old publisher in February 2023, following stints at The Hill and The Smithsonian Institute. Brian Groves, director of circulation.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 30, 2024
On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U
Adweek
SEPTEMBER 30, 2024
Alex Morgan doesn't need to attach her brand to anything, making her endorsement and investment all the more valuable. Morgan played her final professional soccer match on Sept. 8 after scoring 125 international goals, winning two World Cups, an Olympic gold medal, and club championships in three different leagues on two continents. Her career included.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 30, 2024
There are many influencer agencies that connect talent with brands, but few have had the continued success of BCL Entertainment, a talent production, events, and brand partnerships company that has helped improve campaigns by matching the best brands with star-level talent. BCL Entertainment is led by Bettie Levy, who didn't set out initially to be.
AdExchanger
SEPTEMBER 30, 2024
Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media posts. I was recently going over a few thoughts I had scribbled down during restless nights. And I realized they center on two competing forces in the debate over data privacy: the priorities of legislators, […] The post How Competing Interests Collide in The War For Data Privacy appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2024
Founded in 2020--two years before Perplexity--You.com has been building its search tech, client base, and positioning itself as a more specialist contender in the AI search arena. Built on AI models like ChatGPT and Claude, the company wants to answer the more complex and specific queries that Google cannot, such as 'What's the extended background.
Seth Godin
SEPTEMBER 30, 2024
Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on it. There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options that are built in: Are you selling to consumers? Are you raising money?
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Adweek
SEPTEMBER 30, 2024
WTKR weekend morning anchor Anthony Sabella will anchor the noon and 4 p.m. newscasts for the Hampton Roads CBS affiliate beginning in October. "Anthony Sabella's promotion to mid-day anchor is a reflection of our commitment to delivering the most engaging and informative content to our viewers," said Adam F. Chase, vice president and general manager.
AdExchanger
SEPTEMBER 30, 2024
When Waffle House locations start to close, it’s a sign of severe weather on the horizon. When there’s a surge in pizza orders near the Pentagon, a potential international crisis may be looming. And when there’s an uptick in the size of Ads.txt files, it’s a pretty good indication that bid duplication is on the […] The post The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2024
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference to use "Latin." The creator economy is expected to nearly double over the next five years, growing from $250 billion today to an estimated $480 billion by 2027. Creators are now everywhere, in all forms.
AdExchanger
SEPTEMBER 30, 2024
Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the remedies for this case could disrupt the bedrock of marketing. Search marketing, for example, is a linchpin of acquisition strategies that commands nearly 40% of US ad spend. Google’s ad tech commands a massive share of the […] The post As Acquisition Becomes Trickier, Traditional Marketing Is In For A Reckoning appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 30, 2024
As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4 Americans will be Hispanic by 2060. Yet, brands are slow to catch up, as the younger Latinx generation often feels like an afterthought.
Ad Monsters
SEPTEMBER 30, 2024
Get the lowdown on week three of the Google vs. DOJ trial. The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem. The AdMonsters team is back for another week of intense courtroom drama in the Google vs. DOJ trial. We’re now deep into week three, and let me tell you, the plot has thickened faster than a bowl of your grandma’s gumbo.
Adweek
SEPTEMBER 30, 2024
Unified retail media platform Zitcha is coming to the U.S. The company announced a $10 million Series A funding round, led by investment firm VMG Partners, to ramp up operations in North America.
Ad Monsters
SEPTEMBER 30, 2024
Advertisers miss out on reaching engaged, high-value audiences by fearing news content. The Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising. Are advertisers afraid of the news? That’s the question Jana Meron, VP of Revenue Operations and Data at The Washington Post, asked at Programmatic IO.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 30, 2024
When faced with boredom, many people's first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by London agency Pablo, personifies Dr Pepper as a medical doctor with a soda can for a head. This doctor's cure is to.
More About Advertising
SEPTEMBER 30, 2024
The “Rewear Chair” is a clever contraption that has extra arms, ready to take the weight of all those clothes you can’t be bothered to put away properly at the end of the day. Instead of washing the clothes, agency Uncommon Creative Studio and laundry brand Ecover are asking us to wear them again, as … The post Sniff and go: Uncommon and Ecover ask us to wear more, wash less first appeared on More About Advertising.
Adweek
SEPTEMBER 30, 2024
Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports. The IPO could take place as soon as early next year, according to Bloomberg, with ongoing discussions being.
Seth Godin
SEPTEMBER 30, 2024
On October 22, around the world, I’m helping to organize hundreds of in-person get togethers. A chance to share your work and have a conversation about your strategy with others. Mutual support and peer connection. All the details are on this page. It’s free. A chance to connect and make an impact. Looking forward, together.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
SEPTEMBER 30, 2024
It's been three years since Brian Williams sat in the anchor's chair for a major network. Now, the former face of NBC Nightly News is in talks to make a return to the news game--this time on a major streamer. Variety's Brian Steinberg reported on Saturday that Williams is an active discussions with Amazon Prime.
MNTN
SEPTEMBER 30, 2024
Connected TV (CTV) continues to solidify its place as both a mainstream entertainment platform and a powerful marketing tool. The best way to fully understand the impact and reach of the medium is to brush up on current Connected TV growth and viewership data. Check out the latest Connected TV statistics below and learn more about the impacts of this ever-expanding marketing channel.
Adweek
SEPTEMBER 30, 2024
Global adtech platform Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ's capabilities in the retail media sector, which is projected to reach $166 billion by 2025, and builds upon its acquisition of Sharethrough in June, with that combination of supply-side platforms creating one of the.
VideoWeek
SEPTEMBER 30, 2024
Google’s announcement that it no longer plans to completely remove third-party cookies from its Chrome Browser hasn’t changed Axel Springer’s identity roadmap says Robert Blanck, General Manager, Advertising & Ecommerce at Axel Springer. Regardless of Google’s decision, third-party cookies are much less readily available across the web, and while publishers should take Google’s actions into account, they shouldn’t be entirely reliant on the tech giant.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
SEPTEMBER 30, 2024
Strength and cardio interval training workout provider Barry's added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry's, Lamping will develop and drive the company's overall global marketing strategy, overseeing digital marketing efforts and in-studio community marketing initiatives. The company said the goal is for her to.
AdExchanger
SEPTEMBER 30, 2024
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search. The post Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2024
Politico is launching a strategic partnership with Y Combinator-backed artificial intelligence startup Capitol AI to develop a bespoke AI tool that will quickly summarize its journalism.
Digiday
SEPTEMBER 30, 2024
Everyone loves a comeback story — but what makes a successful comeback? As major brands plot returns to their former glory — by, say, switching up the C-suite leadership (like Nike recently did by appointing Elliott Hill to take the reins) or retooling a longstanding product strategy ( Peloton is in the midst of this approach ) — they’re looking to signal to the marketplace that they’re getting back on track.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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