Adweek
OCTOBER 18, 2023
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United States, according to the CDC. But since.
AdExchanger
OCTOBER 18, 2023
Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms. The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. These metrics have helped brands feel comfortable spending on digital advertising. […] The post Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics appeared first on AdExchanger.
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Adweek
OCTOBER 18, 2023
With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is "further ahead than we've ever been, from a pure sales perspective," Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company's performance with the original 2020.
Martech
OCTOBER 18, 2023
At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. One Optimizely executive described their go-to-market as “ threading the needle.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 18, 2023
Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools for Life. Since he's no ordinary star, publisher Penguin Press knew it couldn't promote the book in the usual way.
Martech
OCTOBER 18, 2023
Multichannel attribution is the unsung hero of data-driven marketing in a digital landscape teeming with touchpoints. It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. This article explores multichannel attribution — covering tips for tracking and improving conversions across various touchpoints and actionable insights for optimizing campaigns.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 18, 2023
B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. The persistent pain points include: Inconsistent product or service information across channels (45%). Difficulty connecting with support teams knowledgeable about their issues (39%).
Adweek
OCTOBER 18, 2023
Food is often considered a universal language; a dish can share more about a person's history and culture than words themselves. Molly Yeh has gone from blogging her favorite recipes to sharing them on a larger scale with her show on The Food Network called Girl Meets Farm. Yeh gained nationwide recognition after publishing her.
Martech
OCTOBER 18, 2023
Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Ecommerce and CPG brands staring into the mosh pit of the holiday rush are doubly so.
Adweek
OCTOBER 18, 2023
For me, Bandits & Friends started with a text from an old colleague. For my partners, Danny Gonzalez and David Suarez, it's been in the works for 20 years. There's plenty to discourage people from breaking out to do their own thing. New business is dry. Pitching is expensive. The dilution of focus to satisfy.
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AdExchanger
OCTOBER 18, 2023
Advertisers are getting serious about cutting carbon from their campaigns. But before publishers can make their ad tech greener, they have to measure their emissions to create an accurate foundation for building a sustainability strategy upon. However, measurement and consulting can be expensive. And publishers are often reluctant to make changes to their ad tech […] The post As Publishers Try To Go Green(er), Sharethrough Pays To Measure Their Emissions appeared first on AdExchanger.
Adweek
OCTOBER 18, 2023
For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group. Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour.
VideoWeek
OCTOBER 18, 2023
Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions. In this piece Maria Shcheglakova, EMEA Marketing Director at PubMatic EMEA, discusses how to optimise digital advertising to optimise for attention and sustainability.
Adweek
OCTOBER 18, 2023
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their insights on wearable technology and the game developer industry. Plus, Hackl shares an interview with futurist, Faith Popcorn. Hackl and Lee.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
OCTOBER 18, 2023
According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you? Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands and get a sneak peek at how the Deloitte Digital Content Studi
Adweek
OCTOBER 18, 2023
The only thing stronger than Netflix's password crackdown results are its new prices. Announcing its third-quarter earnings in a letter to shareholders today, Netflix said it added nearly 9 million subscribers (8.76 million, to be exact), bringing its total to more than 247 million global paid streaming memberships. The streaming giant also noted that its.
Seth Godin
OCTOBER 18, 2023
I lost a cookbook the other day. After twenty more minutes of searching, there it was, right on the cookbook shelf. But the spine was much more subtle than the cover, and it hadn’t been what I was looking for or expecting. We spend a lot of time on our (metaphorical) book covers. That first impression, the way we tell our story or introduce ourselves or earn the sale.
Exchange Wire
OCTOBER 18, 2023
Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [.] The post CTV Advertising Measurement and Attribution: Challenges and Solutions appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
OCTOBER 18, 2023
People in marketing face mounting pressure to produce more content across an increasing number of advertising channels and formats. An ad campaign that previously might have used 200 assets now uses 4,000, but the number of creative employees has, at best, stayed the same, said Dan Oros, CEO of AI-driven creative automation company Creatopy. To […] The post Creatopy Uses $10 Million In Series A Funding To Make Better AI Creative appeared first on AdExchanger.
Smart Insights
OCTOBER 18, 2023
A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s … The post Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives appeared first on Smart Insights.
AdExchanger
OCTOBER 18, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas for Google are YouTube and shopping ads – which means shopping on YouTube is a priority, to say the least. The newest feature for YouTube shopping is a product display control so accounts can display a […] The post Right Place, Right Time?
Digiday
OCTOBER 18, 2023
Social media behemoths like TikTok and Meta are testing ad-free, subscription tiers outside of the U.S., inching closer to the idea of users paying for their social media accounts. While it could open an alternative stream of revenue for the platforms, it could spell trouble for small businesses and startups reliant on social media targeted ads, agency execs say.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Marketing Tech News
OCTOBER 18, 2023
Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, ‘Retaining Trust and Quality in a Sea of Content’ The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed. Read more » The post Consumers are 5X more likely to view advertising within non-premium content as low quality appeared first on Marketing Tech News.
Digiday
OCTOBER 18, 2023
Major League Baseball (MLB) is undergoing a shift in its content strategy as it gears up for the World Series, which is starting on October 27, with a notable focus on diversification and leveraging influencer partnerships. In a bid to engage a wider and more diverse audience, the league is venturing into new content territories and collaborating with social media influencers to amplify its presence beyond traditional baseball fans, said MLB CMO Karin Timpone.
TechCrunch Ads
OCTOBER 18, 2023
A few months after TikTok teamed up with Redbox to feature content on more than 3,000 kiosks, the short-form video app is partnering with more companies to expand its advertising opportunities for brands. The company is calling the program “Out of Phone” and will bring existing campaigns to billboards, movie screens and venues like bars, […] © 2024 TechCrunch.
Digiday
OCTOBER 18, 2023
“See what crypto can be” is a bold statement for a crypto company to make right now amid an ongoing downturn in the sector, along with regulatory scrutiny and various legal battles. However, the crypto exchange platform Kraken has made it the tagline of a new campaign as it seeks to rise above what many see as a broken idea and a shrinking market. Founded in 2011, Kraken is one of the oldest Bitcoin exchanges that’s become one of the world’s largest crypto exchanges.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdvertiseMint
OCTOBER 18, 2023
Would you like to learn how the TikTok subscription works? One exciting feature that adds a new dimension to the TikTok experience is TikTok Live. Now, the platform has introduced a TikTok subscription service for its live streaming feature, providing users with additional benefits and perks. This article will explain everything you need about TikTok’s live subscription feature.
Digiday
OCTOBER 18, 2023
With the global digital advertising market expected to hit $185.2 billion in 2023 , the industry has never been more competitive. However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error. Automation solutions are transforming ad ops by making common pain points like make-goods obsolete and enabling companies to scale workflows.
Exchange Wire
OCTOBER 18, 2023
La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting [.] The post Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless appeared first on ExchangeWire.com.
Digiday
OCTOBER 18, 2023
Publishing execs representing media companies from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing their pitches and panel sessions on their strategies to reach niche audiences. Their spiels come at a time when it’s arguably harder than ever to attract eyeballs to content, from Facebook’s move away from publishers’ content to larger news organizations’ struggles to convert readers into subscribers.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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