Adweek
MARCH 15, 2024
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on.
Seth Godin
MARCH 15, 2024
When we feel like doing something selfish, indulgent, hurtful or short-term, we can simply decide to do it later. And when it occurs to us that we might be able to make a useful contribution or do something important, perhaps we could do it now.
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Adweek
MARCH 15, 2024
It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and Dancing With the Stars--has not only finished writing her second book, but that it's also a romance novel. Set for release on May 7, Mistakes We Never Made is a story that Brown has called.
The Ad Tech Blog
MARCH 15, 2024
HIPAA privacy law significantly impacts digital health startups by setting standards for the protection and confidential handling of protected health information ( PHI ). These regulations require startups to implement strong data protection measures, train their staff on privacy practices, and ensure their technologies comply with HIPAA requirements to avoid severe penalties.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 15, 2024
Jameson Irish Whiskey is not letting the fact that it's a Leap Year get in the way of having its first proper Saturday St. Patrick's Day celebration in years. In fact, the brand brought in Saturday Night Live's Colin Jost and Michael Che to spread the word about "St. Patrick's Eve," a totally made-up holiday.
Martech
MARCH 15, 2024
The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Oko
MARCH 15, 2024
CTV ads allow for unprecedented amounts of interactivity, and that engagement translates into a real boost to your ROI. In this blog post, we explain the basics of this game-changing technology. Sean Kelly | Senior Content Writer March 15, 2024 In the days of linear TV, getting customers to take action on your ads was […] The post Interactive CTV Ads: The Next Level appeared first on OKO Digital.
Adweek
MARCH 15, 2024
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney+. The brand is rerunning its poignant 60-second spot called "A Life in Sound" during the exclusive streaming event that kicked off today and allowed less.
Martech
MARCH 15, 2024
LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too.
Adweek
MARCH 15, 2024
On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee Kebler discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and.
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Exchange Wire
MARCH 15, 2024
This week on The Stack: US Passes Bill Which Could Ban TikTok; EU to Introduce First AI Law; Tech Giants Update Services to Comply with Digital Markets Act Industry attention has been on TikTok this week, as the US passes a [.] The post US Passes Bill Which Could Ban TikTok; EU to Introduce First AI Law; Tech Giants Update Services to Comply with Digital Markets Act appeared first on ExchangeWire.com.
Adweek
MARCH 15, 2024
ESPN, Fox and Warner Bros. Discovery's upcoming sports streaming platform has scored a former Apple exec as CEO. Top line Today, the three companies named Pete Distad as CEO of their new joint sports streamer. Distad most recently served as an executive at Apple for a decade and also spent six years at Hulu. Between.
All About Advertising Law
MARCH 15, 2024
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit , which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool Kit , and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into the issue of payment processing in this week’s episode.
Adweek
MARCH 15, 2024
On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to discuss the intricacies of creativity, brand strategy and the evolving role of in-house capabilities. During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MARCH 15, 2024
UK wealth manager St James’s Place is having to return £426m to customers for over-charging so, obviously, it’s running a campaign showing how caring and sharing it really is. ‘Invaluable Advice’ from Ogilvy features that single parent, growing-up thing beloved of financial advisors. Client chief reputation officer Claire Blackwell says: “This campaign is about the … The post St James’s Place produces heart-warming tale despite, er, issues first appeared on Mo
Adweek
MARCH 15, 2024
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo North America, to explore the company's transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing.
Martech
MARCH 15, 2024
David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he summarizes as: “Always on, always listening.” David is one of a number of speakers that will be not only emphasizing customer-centricity but offering actionable advice about how to become a customer-centric organization.
Digiday
MARCH 15, 2024
Después de languidecer durante años como un nicho de interés para los empollones de sótano, el anime se ha abierto camino en la corriente principal – y en 2024, los vendedores han recibido el memo. Este año, grandes marcas como McDonald’s están invirtiendo en anime para crear buena voluntad entre su diversa y creciente audiencia de la Generación Z.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 15, 2024
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now. Here’s a new campaign for Under Armour, whose ads used to be quite famous in its Droga5 days, made entirely from AI images and footage with boxer Anthony Joshua’s voice reconstituted to boot (it does … The post AI lands knockout punch for Under Armour’s Anthony Joshua first appeared on More About Advertising.
Ad Monsters
MARCH 15, 2024
Through their strategic partnership, which began last month, SHE Media and Colossus SSP hope to fuel the growth of women-owned and diverse-owned properties. Last month, SHE Media and Colossus SSP announced a partnership that would further both companies’ commitments to serving women and other diverse audiences. According to ComScore Media Metrix, SHE Media reaches over 74 million users per month.
More About Advertising
MARCH 15, 2024
The Association of Independent Commercial Producers is looking for ads worthy of a place in the Museum of Modern Art’s Department of Films archive so it’s made some films showing the obstacles creatives face – clients, data bunnies, agency suits, it’s a pretty long list. Vincent Van Gogh didn’t sell too many pictures in his … The post MAA Ad of the Week: ACIP for MOMA – as if Van Gogh didn’t have enough on his plate…. first appeared on More About Advertising.
AdvertiseMint
MARCH 15, 2024
What is a Facebook sales funnel? Over 200 million small businesses use Facebook. Any business looking to thrive online must understand how to effectively use Facebook ad campaigns to drive sales. A Facebook ad funnel helps businesses attract, engage, and convert their target audience into loyal customers. This guide will provide you with a comprehensive look at how to build and optimize a Facebook ads funnel.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
MARCH 15, 2024
Advertisers have had a lot on their plates in recent years, as they’ve navigated the lasting impacts of the COVID-19 pandemic , economic uncertainty, ever-increasing media complexity , the emergence of AI and, of course, third-party cookie deprecation. Amidst these dynamics, the allure of hype can be irresistible—particularly when a new technology, product, or solution promises a shortcut to making life better for marketers.
All About Advertising Law
MARCH 15, 2024
Earlier this month, the National Advertising Division of BBB National Programs (NAD) recommended that Amyris Clean Beauty, Inc.’s (Amyris) Biossance skincare products modify or discontinue several claims regarding their “clean” and “ethically and sustainably sourced” ingredients, including: “Clean ingredients and clean formulas—we ban over 2000 ingredients that are known to be toxic to you and the environment.
AdPushup
MARCH 15, 2024
In the fast-paced world of business, sales planning serves as the compass guiding organizations toward their goals. From aligning targets with quarterly projections to optimizing resource allocation, a well-crafted sales plan is indispensable for success. In this comprehensive guide, I’ll be covering the intricacies of sales planning, exploring its significance, key components, and essential steps [.
More About Advertising
MARCH 15, 2024
So are awards important? Well, they are to me because I run an awards show*. But they’ve been important to me from the start of my career. I remember going to my first awards show. In those days, when there was money in advertising, we’d go the ballroom of The Grosvenor House, which had room … The post Patrick Collister: are creative awards really important?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPushup
MARCH 15, 2024
Increasing your sales team’s full productivity requires a strategic approach that aligns purpose, strategy, and execution. By delving into the ‘why’, ‘how’, and ‘what’ of productivity enhancement, you pave the way for success. From defining goals to analyzing outcomes, every step plays a crucial role in driving performance.
Martech
MARCH 15, 2024
Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as I’ve seen from working on thousands of campaigns for clients in every industry, bespoke email campaign designs are always more beneficial in the long term. From including interactive elements in your layouts to finding the right font, here are five things you can do to ensure you create every email campaign with optimal performance i
AdPushup
MARCH 15, 2024
There’s no denying that ensuring optimal email delivery stands as one of the most crucial factors behind a successful email marketing strategy. Yet, achieving an optimal email delivery rate requires a blend of experience and expertise. Drawing from the wealth of expertise and insights gained over the years in the marketing domain, I am writing [.
VideoWeek
MARCH 15, 2024
In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My contract runs until the end of 2026,” Rabe explained. “My plan is to then move on to other tasks.” He added that he aims to “leave the corporate world” and pursue no further executive positions. “I can only imagine taking on one or two entrepreneurial role
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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