Adweek
MAY 1, 2024
Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP). The partnership marks KPM's second DSP partnership since last fall, and ushers in a new focus on commerce media for Yahoo.
The Ad Tech Blog
MAY 1, 2024
Understanding Real-time Ad Personalization Key Points Real-time ad personalization enhances user engagement by delivering tailored content based on user interactions and behavior. It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles. Effective personalization requires integration across various data sources and platforms to maintain a unified user view.
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Adweek
MAY 1, 2024
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook service, it has seen a notable uptick in video inventory due to the rise.
AdExchanger
MAY 1, 2024
Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. And as a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms […] The post News Orgs Are Done Begging For Ad Dollars appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 1, 2024
According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for reaching consumers. "Digital video is the future of video," David Cohen, IAB's president and CEO, said during the NewFronts Main Stage at Convene 225 Liberty on Wednesday. "Understanding next-generation solutions.
Seth Godin
MAY 1, 2024
Not what we see when we’re present, but what do we see when we imagine we’re present? In the early days of photography, the world was black and white, and sort of flat. It’s worth noting that no one who saw these pictures complained about the fact that they didn’t exactly match what the world was like… it was normal. Color changed our perception of what normal looked like.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 1, 2024
Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered
Adweek
MAY 1, 2024
Longtime friends and collaborators Martin Short and Steve Martin have earned multiple Emmy Awards and Golden Globe Awards nominations for playing perpetually bickering friends in Hulu series Only Murders in the Building. Now the duo brings the same dynamic to the first commercial work they've done together, in agency BBDO New York's debut campaign for.
Martech
MAY 1, 2024
Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.
Adweek
MAY 1, 2024
Today, 100 chief marketing officers (CMOs), along with rising stars, academics and other C-suite execs, will convene at ADWEEK's annual Marketing Vanguard Summit in Chicago to discuss how to navigate an industry in flux. With the brightest marketing minds gathered in one room, speakers will engage as "provocateurs," setting the agenda for discussions with bold.
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Martech
MAY 1, 2024
Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.
Adweek
MAY 1, 2024
When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform had activations at Coachella for both weekends, bringing our mood boards and visions to life. During the music festival in April, Pinterest introduced a unique experience at Coachella called the Pinterest Manifest.
Martech
MAY 1, 2024
Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. It also announced new solutions to optimize in-store, online and call center customer experiences. The Strategy & Research Suite.
Adweek
MAY 1, 2024
The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve your errant football. Hammock fail? The guys are on it. Grilling mishap? They appear instantly with extra provisions. The new campaign, from longtime agency of record Preacher, keeps the sun-soaked vibe of earlier marketing for.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MAY 1, 2024
It’s like ChatGPT, but for ads. AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday. An advertiser can enter a URL into the AdGPT site, upload a brief or write a quick prompt, such as “I […] The post AdGPT Exits Stealth To Create AI-Generated Ads For SMBs appeared first on AdExchanger.
Adweek
MAY 1, 2024
The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign--namely, pulpy novels, breezy relationships, unlimited bocce and skilled bartenders. The cinematic 30-second spot--with a stunning golden hour setting, groovy background music and a smidge of Wes Anderson-style eccentricity--uses the characters to try to.
AdExchanger
MAY 1, 2024
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. But in the last few years, this trend has started to change. Google and Meta have always served both sides of the advertising ecosystem, and other examples are emerging as well. In 2022, leading […] The post Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand appeared first on AdExchanger.
Adweek
MAY 1, 2024
In 2023, $247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in stores. Once seen as an enticing benefit to attract customers (and keep pace with Amazon), free shipping and returns quickly became the norm for ecommerce. There was a cost to keeping these free, of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 1, 2024
Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we’re catching up with Shopify, which, in the past couple of years, quietly became one of the most important players in online advertising, despite rarely being thought of in the category. Once upon a time, the idea of Shopify involving itself in advertising at all […] The post How Shopify Learned To Love Advertising appeared first on AdExchanger.
Oko
MAY 1, 2024
If a TV is playing to an empty room, your ad money is going to waste. In this blog post, we dig in on this problem — and how brilliant minds are working to solve it. Do we have your attention? In advertising, few questions are as important. Our entire industry is built around grabbing […] The post Measuring Attention: The Future of TV Advertising appeared first on OKO Digital.
AdExchanger
MAY 1, 2024
Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone. The post StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads appeared first on AdExchanger.
Ad Monsters
MAY 1, 2024
As AI integration deepens into advertising and revenue operations, experts emphasize that human oversight remains pivotal despite enhancements to efficiency and automation in routine tasks. On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. On the show, producers place contestants in a room alone, and all communication occurs through screen.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MAY 1, 2024
Though the TikTok ban looks like it might actually happen sometime next year , execs from publications that have built followings and businesses on the platform aren’t concerned about what this will mean for their audience development and monetization strategies around short-form vertical video. Execs at Bustle Digital Group, Gallery Media Group and The Washington Post told Digiday that they don’t have plans to change their audience development strategies on social media or abandon TikTok.
AdPushup
MAY 1, 2024
This article is your guide to understanding bid requests. We’ll explore what they are, how they function in your operations, and the valuable insights they offer. Let’s delve into it! Ever wondered how the whole bidding process kicks off? How do advertisers quickly spot new inventory? Or how do they figure out which ads to [.
Ad Badger
MAY 1, 2024
SUBSCRIBE Hey there, Badger Nation! In this episode of the PPC Den podcast, I’m joined by Noemi Bolojan from Scale. Read More How Does Tracking Keywords Help PPC? [The PPC Den Podcast] The post How Does Tracking Keywords Help PPC? [The PPC Den Podcast] appeared first on Ad Badger.
Basis
MAY 1, 2024
Every two years, US political campaigns descend upon the advertising landscape, feasting on inventory and bringing with them a host of challenges for nonpolitical advertisers—challenges that only seem to intensify with each election cycle. 2024 is no exception. A highly divisive Presidential race, hotly contested Senate battles , and polarizing ballot measures are converging to drive unprecedented political ad spend.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MAY 1, 2024
In 2024, marketers need to be paying attention to anime. For decades, Japanese animation was viewed as a niche interest, the exclusive territory of nerds and basement-dwellers. But over the past few years, anime has hit the mainstream in a big way — and in 2024, brands such as McDonald’s are starting to pay attention. In the past, anime-based marketing efforts have largely been a focus of brands endemic to the gaming community, which has a strong natural connection to the anime audience.
AdExchanger
MAY 1, 2024
When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world with more than 71 million daily users. Roblox has taken a slow approach to digital advertising. But today it’s taking a considerable […] The post Roblox Breaks Into Programmatic appeared first on AdExchanger.
Digiday
MAY 1, 2024
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements.
AdExchanger
MAY 1, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spelling “New” Without News Online news revenue is being throttled around the web. Google freaked out some news industry folks earlier this year when it removed the News tab from search query response pages as part of a test. That’s ominous. X, meanwhile, […] The post And The News Gets Nothing; Build It Blox By Blox appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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