Adweek
MAY 1, 2024
Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP). The partnership marks KPM's second DSP partnership since last fall, and ushers in a new focus on commerce media for Yahoo.
The Ad Tech Blog
MAY 1, 2024
Understanding Real-time Ad Personalization Key Points Real-time ad personalization enhances user engagement by delivering tailored content based on user interactions and behavior. It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles. Effective personalization requires integration across various data sources and platforms to maintain a unified user view.
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Adweek
MAY 1, 2024
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook service, it has seen a notable uptick in video inventory due to the rise.
Martech
MAY 1, 2024
Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 1, 2024
According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for reaching consumers. "Digital video is the future of video," David Cohen, IAB's president and CEO, said during the NewFronts Main Stage at Convene 225 Liberty on Wednesday. "Understanding next-generation solutions.
Martech
MAY 1, 2024
Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 1, 2024
Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. And as a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms […] The post News Orgs Are Done Begging For Ad Dollars appeared first on AdExchanger.
Adweek
MAY 1, 2024
Today, 100 chief marketing officers (CMOs), along with rising stars, academics and other C-suite execs, will convene at ADWEEK's annual Marketing Vanguard Summit in Chicago to discuss how to navigate an industry in flux. With the brightest marketing minds gathered in one room, speakers will engage as "provocateurs," setting the agenda for discussions with bold.
Martech
MAY 1, 2024
Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.
Adweek
MAY 1, 2024
When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform had activations at Coachella for both weekends, bringing our mood boards and visions to life. During the music festival in April, Pinterest introduced a unique experience at Coachella called the Pinterest Manifest.
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AdPushup
MAY 1, 2024
This article is your guide to understanding bid requests. We’ll explore what they are, how they function in your operations, and the valuable insights they offer. Let’s delve into it! Ever wondered how the whole bidding process kicks off? How do advertisers quickly spot new inventory? Or how do they figure out which ads to [.
Adweek
MAY 1, 2024
Longtime friends and collaborators Martin Short and Steve Martin have earned multiple Emmy Awards and Golden Globe Awards nominations for playing perpetually bickering friends in Hulu series Only Murders in the Building. Now the duo brings the same dynamic to the first commercial work they've done together, in agency BBDO New York's debut campaign for.
Basis
MAY 1, 2024
Every two years, US political campaigns descend upon the advertising landscape, feasting on inventory and bringing with them a host of challenges for nonpolitical advertisers—challenges that only seem to intensify with each election cycle. 2024 is no exception. A highly divisive Presidential race, hotly contested Senate battles , and polarizing ballot measures are converging to drive unprecedented political ad spend.
Adweek
MAY 1, 2024
The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign--namely, pulpy novels, breezy relationships, unlimited bocce and skilled bartenders. The cinematic 30-second spot--with a stunning golden hour setting, groovy background music and a smidge of Wes Anderson-style eccentricity--uses the characters to try to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Badger
MAY 1, 2024
SUBSCRIBE Hey there, Badger Nation! In this episode of the PPC Den podcast, I’m joined by Noemi Bolojan from Scale. Read More How Does Tracking Keywords Help PPC? [The PPC Den Podcast] The post How Does Tracking Keywords Help PPC? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
MAY 1, 2024
The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve your errant football. Hammock fail? The guys are on it. Grilling mishap? They appear instantly with extra provisions. The new campaign, from longtime agency of record Preacher, keeps the sun-soaked vibe of earlier marketing for.
Martech
MAY 1, 2024
Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. It also announced new solutions to optimize in-store, online and call center customer experiences. The Strategy & Research Suite.
Adweek
MAY 1, 2024
In 2023, $247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in stores. Once seen as an enticing benefit to attract customers (and keep pace with Amazon), free shipping and returns quickly became the norm for ecommerce. There was a cost to keeping these free, of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
MAY 1, 2024
Not what we see when we’re present, but what do we see when we imagine we’re present? In the early days of photography, the world was black and white, and sort of flat. It’s worth noting that no one who saw these pictures complained about the fact that they didn’t exactly match what the world was like… it was normal. Color changed our perception of what normal looked like.
AdExchanger
MAY 1, 2024
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. But in the last few years, this trend has started to change. Google and Meta have always served both sides of the advertising ecosystem, and other examples are emerging as well. In 2022, leading […] The post Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand appeared first on AdExchanger.
Oko
MAY 1, 2024
If a TV is playing to an empty room, your ad money is going to waste. In this blog post, we dig in on this problem — and how brilliant minds are working to solve it. Do we have your attention? In advertising, few questions are as important. Our entire industry is built around grabbing […] The post Measuring Attention: The Future of TV Advertising appeared first on OKO Digital.
AdExchanger
MAY 1, 2024
Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we’re catching up with Shopify, which, in the past couple of years, quietly became one of the most important players in online advertising, despite rarely being thought of in the category. Once upon a time, the idea of Shopify involving itself in advertising at all […] The post How Shopify Learned To Love Advertising appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
MAY 1, 2024
As AI integration deepens into advertising and revenue operations, experts emphasize that human oversight remains pivotal despite enhancements to efficiency and automation in routine tasks. On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. On the show, producers place contestants in a room alone, and all communication occurs through screen.
AdExchanger
MAY 1, 2024
It’s like ChatGPT, but for ads. AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday. An advertiser can enter a URL into the AdGPT site, upload a brief or write a quick prompt, such as “I […] The post AdGPT Exits Stealth To Create AI-Generated Ads For SMBs appeared first on AdExchanger.
AdPulp
MAY 1, 2024
Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […] The post When Content Degrades and Distracts, Advertising Suffers Too appeared first on Adpulp.
AdExchanger
MAY 1, 2024
Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone. The post StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
MAY 1, 2024
Though the TikTok ban looks like it might actually happen sometime next year , execs from publications that have built followings and businesses on the platform aren’t concerned about what this will mean for their audience development and monetization strategies around short-form vertical video. Execs at Bustle Digital Group, Gallery Media Group and The Washington Post told Digiday that they don’t have plans to change their audience development strategies on social media or abandon TikTok.
Exchange Wire
MAY 1, 2024
We explore the gender and racial biases in artificial intelligence (AI) systems, from YouTube’s automatic caption generator to models built to predict liver disease and diagnose skin cancer. Why do these biases exist, and how can we work around them? How [.] The post Exploring Bias in AI: How Can We Overcome It? appeared first on ExchangeWire.com.
Digiday
MAY 1, 2024
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements.
AdExchanger
MAY 1, 2024
When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world with more than 71 million daily users. Roblox has taken a slow approach to digital advertising. But today it’s taking a considerable […] The post Roblox Breaks Into Programmatic appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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